MOTIVATING GEN-Manjunath KudremathTanvi VerenkarMBA Sem III YIASMS
Generations The World Has Seen• Traditionalists – born before 1946• Baby Boomers – born 1946-1964• Gen X’ers – born 1965-1980• Gen Y’ers – born after 1980
Influences For GenerationsTRADITIONALISTS / VETERANS GENERATION X’ERSWorld War II Berlin WallSave for a rainy day MTVGreat Depression Latch-key kidsFaith in institutions Rise of AIDS Madonna, MJ Exxon Valdez oil spillBABY BOOMERS GENERATION Y’ERSMLK, Jr. You TubeKent State Tiger Woods, Britney Spears, Lady GagaWoodstock More internet vs. TVRosa Parks Dot-Com Rise and FallGloria Steinem Columbine, Oklahoma CityFeminism Bill Gates
Traditionalists• Loyal – put aside individual needs to work towards common goals• Leadership – top down approach, military style• Work – paternalistic, company took care of employees• Goal – build a legacy, leave something behind• Reward – job security, plaques, employee of the month, satisfaction of job well done• Work philosophy – paying dues is the natural order of things
Generation X• Leadership - competence• Media – cable TV, VCRs, video games, cell phones, personal computer• Resourceful, independent• Rewards – freedom and balance, transferable benefits, portable retirement, flexible leave• Career – independence, self-manage
Generation Y• Feel empowered to change environment; won’t give respect just based on rank• Value being “cutting edge” versus “having experience”• Value diversity and change• “Portable” skills• Work place, hours, and teammates at their discretion• Focus on life/work balance
GEN-Y The Indian ScenarioYEH AAJKAL KE LADHKE KISI KI NAHI SUNTE !!!
Motivating Gen Y• Work/life balance• To be heard and valued• Regular recognition• Work in a fun atmosphere• Motivated by challenge and a collaborative environment