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20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
20090212 Primjena.Com Moderna Izborna Kampanja On Line
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20090212 Primjena.Com Moderna Izborna Kampanja On Line

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Prezentacija o novim medijima u izbornim kampanjama - PRimjena.com Zagreb 12.2.2009 …

Prezentacija o novim medijima u izbornim kampanjama - PRimjena.com Zagreb 12.2.2009
Dva slidea posuđena iz http://www.slideshare.net/neilperkin/whats-next-in-media

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • 1. Moderna izborna kampanja – od plakata do Facebooka Krešimir Macan manjgura.hr
  • 2. http://www.youtube.com/watch?v=Qs5SK51tDaU
  • 3. <ul><li>Što se to odjednom promijenilo? </li></ul><ul><li>Jesmo li pobjednici ili gubitnici? </li></ul><ul><li>Jesmo li svjesni veličine promjene? </li></ul>
  • 4.  
  • 5. http://www.youtube.com/watch?v=jpEnFwiqdx8
  • 6. Potential of on-line content to affect the news agenda of the off-line media: new prospects for PR <ul><li>Lang and Lang (1983) argue that – given all the intervening variables – the agenda setting hypothesis needs to be expanded into the concept of agenda building , as a collective process in which different actors (such as government, media, public and other) influence one another in determining what issues are considered to be important. </li></ul><ul><li>Two concepts that might be applied. The first concept comes to be known as Intermedia agenda setting (Danielian and Reese, 1989) and the second one as the concept of E arly recognizers (Brosius and Weinman, 1996). </li></ul><ul><li>The role of intermediators has been originally attributed to elite media, such as the New York Times . Yet, with the emergence of the new media there is a possibility for news web sites to acquire the intermediately role and involuntarily or voluntarily “direct” the content of the mainstream media. So far the researches have been predominantly focused on the way print media affect television reporting. Yet, on-line news site with its technological characteristics (first-mover advantage, speed, continuous feed from multiple sources etc.) seem to increasingly acquire this role. </li></ul><ul><li>The concept of early recognizers is based on a premise that certain individuals recognize an issue early in the stages of its developments. Given a harsh market competition and continuous proliferation of media outlets, news sites have a strong incentive to act as early recognizers. </li></ul>
  • 7. THE VALUE EQUATION IS CHANGING Content = Attention Content, tools, services = Attention, participation, interaction, content http://www.flickr.com/photos/wespionage/
  • 8.  
  • 9. http://www.youtube.com/watch?v=GTWDKWdU7T0
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. Izbori 2007 – Niko Kovač vs Jadranka Puž
  • 15.  
  • 16. Dva tipa kampanje
  • 17. http://www.youtube.com/watch?v=__twgo6eTMg
  • 18.  
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  • 22.  
  • 23.  
  • 24. http://www.youtube.com/watch?v=qBUBT8LII1A
  • 25. “ Communities already exist. Instead, think about how you can help that community do what it wants to do” Mark Zuckerberg
  • 26. [email_address] Hvala!

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