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IMTA AmericasRancho Mirage, CASeptember 11-13, 2001<br />
Online Distribution: Multiple Ways to Increase Revenue<br />Mani Singh                                                    ...
World Internet Users, 2011<br />Source: Internet World Statistics, 2011<br />
USA Internet Shoppers<br />Source: Western Washington University, 2011<br />
Selecting a Shopping Site<br />
The Biggest Retailer on the Block<br />
Publisher’s advantage<br />Selling Unique content that other Amazon sellers don’t have.<br />Selling your own products, wh...
The Big Garage Sale<br />
Search for Maps<br />A ‘Search’ for map returns over <br />200,000 results<br />
Specific Search<br />A ‘Search’ for a Costa Rica map returned<br />77 results, including:<br /><ul><li>National Geographic
Borch
ITMB
Insight Guides
Local Publishers
Historic</li></li></ul><li>Ebay-ers are looking two things<br />and Value<br />Vintage<br />
Other Marketplaces<br />Etsy, Craigslist, and eCrater<br />
Marketing & Social Media<br />
Ever Growing Internet<br />Internet users as percentage of population<br />
Ever Evolving Internet<br />1992 – WWW introduced<br />1994 – Pizza Hut offered online ordering<br />1995 – eBay<br />1996...
Use of social media marketing? <br />Generic<br />Map Industry<br />
Social media is important for my business?<br />Generic<br />Map Industry<br />
Experience with social media marketing<br />Generic<br />Map Industry<br />
Benefits of social media marketing<br />Map Industry          Generic<br />
Commonly used social media tools<br />
Social media tools people want to learn about more<br />
Other forms of marketing<br />
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IMTA Americas 2011

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Transcript of "IMTA Americas 2011"

  1. 1. IMTA AmericasRancho Mirage, CASeptember 11-13, 2001<br />
  2. 2. Online Distribution: Multiple Ways to Increase Revenue<br />Mani Singh Bill Spicer<br />President E-Commerce Manager<br />MapXL Maps.com<br />mani@infobase.in bill@maps.com<br />
  3. 3.
  4. 4. World Internet Users, 2011<br />Source: Internet World Statistics, 2011<br />
  5. 5. USA Internet Shoppers<br />Source: Western Washington University, 2011<br />
  6. 6. Selecting a Shopping Site<br />
  7. 7.
  8. 8. The Biggest Retailer on the Block<br />
  9. 9. Publisher’s advantage<br />Selling Unique content that other Amazon sellers don’t have.<br />Selling your own products, where you can absorb the Amazon fees.<br />
  10. 10. The Big Garage Sale<br />
  11. 11. Search for Maps<br />A ‘Search’ for map returns over <br />200,000 results<br />
  12. 12. Specific Search<br />A ‘Search’ for a Costa Rica map returned<br />77 results, including:<br /><ul><li>National Geographic
  13. 13. Borch
  14. 14. ITMB
  15. 15. Insight Guides
  16. 16. Local Publishers
  17. 17. Historic</li></li></ul><li>Ebay-ers are looking two things<br />and Value<br />Vintage<br />
  18. 18.
  19. 19. Other Marketplaces<br />Etsy, Craigslist, and eCrater<br />
  20. 20.
  21. 21.
  22. 22. Marketing & Social Media<br />
  23. 23. Ever Growing Internet<br />Internet users as percentage of population<br />
  24. 24. Ever Evolving Internet<br />1992 – WWW introduced<br />1994 – Pizza Hut offered online ordering<br />1995 – eBay<br />1996 – Hotmail<br />1998 – Google.com<br />1999 – Wifi<br />2000 – DotCom bubble<br />2001 – Wikipedia<br />2003 – iTunes<br />2004 – Gmail<br />2005 – YouTube<br />2006 – Twitter, Facebook<br />2009 - Mobile Data traffic exceeds voice traffic <br />2011 – Google+<br />
  25. 25. Use of social media marketing? <br />Generic<br />Map Industry<br />
  26. 26. Social media is important for my business?<br />Generic<br />Map Industry<br />
  27. 27. Experience with social media marketing<br />Generic<br />Map Industry<br />
  28. 28. Benefits of social media marketing<br />Map Industry Generic<br />
  29. 29. Commonly used social media tools<br />
  30. 30. Social media tools people want to learn about more<br />
  31. 31. Other forms of marketing<br />
  32. 32. Survey participants<br />
  33. 33. Key Questions<br />How do I measure the effect of social media marketing on my business?<br />How do I integrate and manage all of my social media marketing activities?<br />What are the best ways to sell with social media?<br />How do I master the use of specific social media platforms?<br />How do I effectively find my target audience with social media?<br />
  34. 34. Key Questions<br />How do I overcome resistance from managers and clients about the value of social media? <br />How do I get started using social media marketing? <br />How can social media marketing be effectively targeted toward B2B sales? <br />How do I select the right social media tool(s) for my business?<br />
  35. 35. Lets find some answers!<br />
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