IMTA Americas 2011

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A comparative

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  • 1. IMTA AmericasRancho Mirage, CASeptember 11-13, 2001
  • 2. Online Distribution: Multiple Ways to Increase Revenue
    Mani Singh Bill Spicer
    President E-Commerce Manager
    MapXL Maps.com
    mani@infobase.in bill@maps.com
  • 3.
  • 4. World Internet Users, 2011
    Source: Internet World Statistics, 2011
  • 5. USA Internet Shoppers
    Source: Western Washington University, 2011
  • 6. Selecting a Shopping Site
  • 7.
  • 8. The Biggest Retailer on the Block
  • 9. Publisher’s advantage
    Selling Unique content that other Amazon sellers don’t have.
    Selling your own products, where you can absorb the Amazon fees.
  • 10. The Big Garage Sale
  • 11. Search for Maps
    A ‘Search’ for map returns over
    200,000 results
  • 12. Specific Search
    A ‘Search’ for a Costa Rica map returned
    77 results, including:
  • Ebay-ers are looking two things
    and Value
    Vintage
  • 18.
  • 19. Other Marketplaces
    Etsy, Craigslist, and eCrater
  • 20.
  • 21.
  • 22. Marketing & Social Media
  • 23. Ever Growing Internet
    Internet users as percentage of population
  • 24. Ever Evolving Internet
    1992 – WWW introduced
    1994 – Pizza Hut offered online ordering
    1995 – eBay
    1996 – Hotmail
    1998 – Google.com
    1999 – Wifi
    2000 – DotCom bubble
    2001 – Wikipedia
    2003 – iTunes
    2004 – Gmail
    2005 – YouTube
    2006 – Twitter, Facebook
    2009 - Mobile Data traffic exceeds voice traffic
    2011 – Google+
  • 25. Use of social media marketing?
    Generic
    Map Industry
  • 26. Social media is important for my business?
    Generic
    Map Industry
  • 27. Experience with social media marketing
    Generic
    Map Industry
  • 28. Benefits of social media marketing
    Map Industry Generic
  • 29. Commonly used social media tools
  • 30. Social media tools people want to learn about more
  • 31. Other forms of marketing
  • 32. Survey participants
  • 33. Key Questions
    How do I measure the effect of social media marketing on my business?
    How do I integrate and manage all of my social media marketing activities?
    What are the best ways to sell with social media?
    How do I master the use of specific social media platforms?
    How do I effectively find my target audience with social media?
  • 34. Key Questions
    How do I overcome resistance from managers and clients about the value of social media?
    How do I get started using social media marketing?
    How can social media marketing be effectively targeted toward B2B sales?
    How do I select the right social media tool(s) for my business?
  • 35. Lets find some answers!