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Market Skyline Of India 2011 12
 

Market Skyline Of India 2011 12

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This unique product provides information on Income, savings and consumption expenditures of households...

This unique product provides information on Income, savings and consumption expenditures of households
for each district of India (separately for urban and rural areas) for the year 2011-12:
· Household/Population across income groups
· Rural/urban break up of market size
· Product segment wise market sizes
· Household Size, Gender & Age distribution
· Chief Wage Earner’s profile
· Finer Income Distribution
· Towns & Villages … and much more

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    Market Skyline Of India 2011 12 Market Skyline Of India 2011 12 Presentation Transcript

    • All India, Each State, Each District Indicus Analytics India’s leading economic research firm Market Skyline of India 2011-12
    • India’s vast market is one of the most complex in the world
        • More than a billion consumers spread out over
          • More than 600,000 villages
          • More than 4,000 towns
          • More than 400 cities
          • More than 35 urban agglomerations
        • Reliable Data is difficult to get
        • Large scale primary research is not feasible
        • Marketers and strategists have to rely on proxies and shortcuts
          • These are increasingly unreliable as the focus goes more micro
    • Using Market Skyline
    • GRANULARITY
      • Name & Number of towns across districts by population class
      • Number of villages across districts by population class
      • Country
      • State
      • District (Urban & Rural areas )
      • More Information On…
      • Household Size
      • Employed Members
      • Minors & Senior Citizens
      • Life Stage Distribution of CWE (by SEC & 12
      • Segments)
      • CWE’s employment by Type, Sector, Industry
      • CWE’s education profile
      • Income group wise expenditure on 5 broad &
      • 21 expenditure categories
      GRANULARITY
      • Country
      • State
      • Urban Areas of Top 135 Districts
      Finer Distribution in Upper Income Segments for Urban areas of top Districts &
    • Basic – Households, Population, Income, Savings, Expenditure, Per capita, Income, Savings, Expenditure across income groups (Rs<75k, 75-150k, 150k-300k,>300k,300k- 500k, 500k-1000k, >1000k), Expenditure on Food, FMCG, Durables, Clothing & Footwear, Misc. Goods & Services (separately for urban & rural areas of districts) and subsequent 21 categories (only for urban areas of districts), SEC distribution (Urban), Towns & Villages. Advanced – Basic + For urban areas of districts - Households & Population across additional income breakup (Rs1000k – 2000k, >2000k), Age distribution for urban & rural, For urban areas of 135 districts- Expenditure break up across 5 categories by income groups, Household Size, Gender Distribution, Minors & Seniors, Life stage of CWE. Premium – Advanced + For urban areas of districts - Households & Population across additional income breakup (Rs 2000k- 5000k, 5000k-10000k, >10000k), For urban areas of 135 districts – Expenditure break up across 21 categories by income groups, CWE’s Employment by Sector, Type and Industry, CWE’s education profile
    • Other Premium Products....
      • District GDP of India – District wise breakup of economic activity.
      • Indian Development Landscape – Socio Economic Status for all districts
      • Indian Financial Scape – Financial Sector activity for all districts
      • City Skyline of India Neighbourhood Series – Neighbourhood level information on consumer market & demography for 15 cities
      • Urban Consumer Spectrum – 31 consumer segments and their complete profiling for States, Urban areas of 135 districts
      • Towns & Rural Blocks of India – Town & Block level information on consumers
    • Some of our Patrons ….
    • For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net