business communication

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    business communication - Presentation Transcript

    1. Wednesday, August 12, 2009
      • Presented by:-
      • Manish Sharma
      • ABM-08126
      Wednesday, August 12, 2009
      • There are three basic theories of communication:-
      • Electronic theory.
      • Social environment theory.
      • Rhetorical theory.
      Wednesday, August 12, 2009
      • Also called as mathematical theory of communication.
      • Simplified illustration:-
      • Message
      • communicator Audience
      Wednesday, August 12, 2009
    2. Wednesday, August 12, 2009
      • It emphasizes on technical problems of transmitting a message.
      • It uses the language of electronics.
      • Merits:-
      • Introduces the ideas of senders & receivers and of possible interference.
      • It emphasizes on accuracy.
      Wednesday, August 12, 2009
      • It is dependent on machines.
      • It is preoccupied with accuracy and hence ignores other important dimensions like situation.
      Wednesday, August 12, 2009
      • When we communicate, we all participate in a social situation.
      • We play certain roles according to our part in the activity.
      • So, we must consider the social situation in which we work.
      Wednesday, August 12, 2009
      • We each have a certain status prescribed officially (job title).
      • In order to communicate we have to understand the rules or the culture of the environment.
      • We need to understand the official rules (whom, how, when & how long) of the organization.
      Wednesday, August 12, 2009
    3. Message Communicator Audience Within a certain environment Wednesday, August 12, 2009
      • Merit:-
      • It includes the social environment.
      • Demerit:-
      • It doesn’t take into account the response of audience.
      Wednesday, August 12, 2009
      • It says that communication process is not linear but circular.
      • Communication is not just sending a message to be received , but producing a response.
      • Usually in business , people focuses on accuracy & appropriateness and they forget the third crucial variable: producing the desired response.
      Wednesday, August 12, 2009
      • Message
      • Communicator Audience
      • Response
      Environment Communicator Message Audience Response Wednesday, August 12, 2009
      • It incorporates the ideas of accuracy and situation but looks significantly different.
      • This model is circular not linear.
      • In business communication, generating a desired response is very important.
      Wednesday, August 12, 2009
      • Business communication: Strategy & Skill by Mary Munter , Prentice-Hall Publication.
      Wednesday, August 12, 2009
    4. Wednesday, August 12, 2009

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    theories of business communication

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