Wednesday, August 12, 2009

Presented by:- Manish Sharma ABM-08126 Wednesday, August 12, 2009

Presented by:-

Manish Sharma

ABM-08126

There are three basic theories of communication:- Electronic theory. Social environment theory. Rhetorical theory. Wednesday, August 12, 2009

There are three basic theories of communication:-

Electronic theory.

Social environment theory.

Rhetorical theory.

Also called as mathematical theory of communication. Simplified illustration:- Message communicator Audience Wednesday, August 12, 2009

Also called as mathematical theory of communication.

Simplified illustration:-

Message

communicator Audience

Wednesday, August 12, 2009

It emphasizes on technical problems of transmitting a message. It uses the language of electronics. Merits:- Introduces the ideas of senders & receivers and of possible interference. It emphasizes on accuracy. Wednesday, August 12, 2009

It emphasizes on technical problems of transmitting a message.

It uses the language of electronics.

Merits:-

Introduces the ideas of senders & receivers and of possible interference.

It emphasizes on accuracy.

It is dependent on machines. It is preoccupied with accuracy and hence ignores other important dimensions like situation. Wednesday, August 12, 2009

It is dependent on machines.

It is preoccupied with accuracy and hence ignores other important dimensions like situation.

When we communicate, we all participate in a social situation. We play certain roles according to our part in the activity. So, we must consider the social situation in which we work. Wednesday, August 12, 2009

When we communicate, we all participate in a social situation.

We play certain roles according to our part in the activity.

So, we must consider the social situation in which we work.

We each have a certain status prescribed officially (job title). In order to communicate we have to understand the rules or the culture of the environment. We need to understand the official rules (whom, how, when & how long) of the organization. Wednesday, August 12, 2009

We each have a certain status prescribed officially (job title).

In order to communicate we have to understand the rules or the culture of the environment.

We need to understand the official rules (whom, how, when & how long) of the organization.

Message Communicator Audience Within a certain environment Wednesday, August 12, 2009

Merit:- It includes the social environment. Demerit:- It doesn’t take into account the response of audience. Wednesday, August 12, 2009

Merit:-

It includes the social environment.

Demerit:-

It doesn’t take into account the response of audience.

It says that communication process is not linear but circular. Communication is not just sending a message to be received , but producing a response. Usually in business , people focuses on accuracy & appropriateness and they forget the third crucial variable: producing the desired response. Wednesday, August 12, 2009

It says that communication process is not linear but circular.

Communication is not just sending a message to be received , but producing a response.

Usually in business , people focuses on accuracy & appropriateness and they forget the third crucial variable: producing the desired response.

Message Communicator Audience Response Environment Communicator Message Audience Response Wednesday, August 12, 2009

Message

Communicator Audience

Response

It incorporates the ideas of accuracy and situation but looks significantly different. This model is circular not linear. In business communication, generating a desired response is very important. Wednesday, August 12, 2009

It incorporates the ideas of accuracy and situation but looks significantly different.

This model is circular not linear.

In business communication, generating a desired response is very important.

Business communication: Strategy & Skill by Mary Munter , Prentice-Hall Publication. Wednesday, August 12, 2009

Business communication: Strategy & Skill by Mary Munter , Prentice-Hall Publication.

Wednesday, August 12, 2009