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Ccd vs starbucks
 

Ccd vs starbucks

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    Ccd vs starbucks Ccd vs starbucks Presentation Transcript

    • By: Clarissa Dsouza Manisha Kunwar Sagar Sawant Prathamesh GaikwadSMBA NO.7
    • Overview • Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL) launched in 1994. • Produced across 10,000 acres of coffee plantations. • ABCTCL is one of India’s leading coffee exporters .
    • Amalgamated Bean Coffee Trading Company Ltd.Division’s • Café Coffee Day • Coffee Day Xpress(341 coffee day kiosk) • Coffee Day takeaway(10000 vending machines) • Coffee Day Fresh & ground (354 coffee bean & powder retail outlets) • Coffee Day Exports • Coffee day perfect(fmcg packaged coffee) • Coffee day beverages
    • •The first Café Coffee Day outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. •1438 outlets spread across 28 states of India. •Cafe Coffee Day has a turnover of over Rs 750 crores. • International Outlets in Karachi, Dubai, Vienna and Prague.
    • PRODUCTS • FOOD DESSERT SHOTS BIG EATS SUNDAE CAKEAWAY • BEVERAGES HOT COFFEE COLD COFFEE FRUITEAZERS QUENCHERS INTERNATIONAL COFFEE
    • pricing Café Coffee Day Café Coffee Day – The lounge
    • Awards • “Most popular hangout joint amongst youth" 3rd Global Youth Marketing Forum in 2011. • "India's most popular coffee joint“ . The Indian Hospitality Excellence Awards in 2011 • ICICI EXCELLENT RETAILER AWARD
    • STARBUCKS CORPORATION • Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries and 149,000 employees. • First Starbucks opened in Seattle Washington on March 30, 1971 • Jerry Baldwin, Gordon Bowker, Zev Siegh • Revenue generated globally US$ 13.29 billion.
    • STARBUCKS DIVISIONS • Starbucks Coffee Company Ethos Water Evolution Fresh Hear Music La Boulange Bakery Seattle's Best Coffee Tazo Tea Company Teavana Torrefazione Italia
    • STARBUCKS COFFEE “A TATA ALLIANCE” Tata • Tata Starbucks Ltd. is a 50:50 joint venture company • On 19 October 2012, Starbucks opened its first store in India in Elphinstone Building, Horniman Circle, Mumbai. • 7 Outlets till date, 4 in Maharashtra and 3 in Delhi.
    • PRODUCTS • DRINKS: • Espresso Beverages (Hot or Cold) • Frappuccino Blended Beverages • Non Coffee Beverages • FOODS: • Vegetarian • Non Vegetarian
    • PRICING
    • AWARDS • One of“The 100 Best Companies to Work For” Fortune – 1998–2000, 2002–2012 • One of the “Most Admired Companies in America” Fortune – 2003–2012 • One of the “World’s 50 Most Innovative Companies” Fast Company – 2012 • One of the “World’s Most Ethical Companies” Ethisphere – 2007‐2012 • One of the “100 Best Corporate Citizens” • Corporate Responsibility/Business Ethics – 2000‐2012
    • COMPARISON PRODUCT
    • COMPARISON PRICING
    • COMPARISON PEOPLE
    • COMPARISON GROWTH • 2000 Outlets till 2014 • At present 1.2 million cups/day sales. Till 2014, estimated sales increase to 2 million cups/day. • 50 Outlets till 2013 • tapping multiple channels such as hotels, restaurants, Mall s, colleges and universities, etc, primari ly targeting the young Indians.