Search Engine Optimisation - An Overview


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Overview of On page and Off Page Optimisation

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  • On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page contentOff-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off- page direct-links.
  • Search Engine Optimisation - An Overview

    1. 1. SEO is the activity of optimizing Web Pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results. SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results. SEO aims to improve rankings for relevant keywords in search results.
    2. 2. Search Engine is a web application designed to hunt for specific keywords and group them according to relevance. Search engine is a website users use to find information on World Wide Web.
    3. 3. Crawling Indexing Processing Calculating Relevancy Retrieving results
    4. 4. Initial Analysis Keyword Research & Analysis SERP Reports Competitor Analysis Link Building SEO Process Blogs, Articles & Press Releases Meta Tags Creation Social Bookmarking SE Submissions & Directory Submissions
    5. 5. On-Page Optimization Off-Page Optimization H1, ALT & Anchor Tags Optimization Search engine submission. Meta Tag Optimization Social Bookmarking submission. Content Analysis Keyword Density Site Maps Article submission. Press release submission. URL Structure Robots Optimization Blog creation & Posting .
    6. 6. H1 & H2 HEADING FORMAT • Applying H1 & H2 Tags in your source, will be helpful for achieving high ranking ALT TAGS • Most sites contain images, it will be advisable to put ALT Tags for all these images to make sites more Search Engine Friendly. • For example <img src=“example.jpg “, alt=“Example Company”>
    7. 7. KEYWORDS RICH ANCHOR TEXT • Anchor text for both external links and internal links is the powerful element for Search Engines Positioning. • For example • <a href=“”>Example Keyword</a>
    8. 8. META TITLE • Make attractive and easy to understand title tag META DESCRIPTIONS • Describe about your business wisely so that surfer understand well about your business. META KEYWORDS • Generate keywords set after research has been done. These keywords best describe what the surfers searching for
    9. 9. RESEARCH ON KEYWORDS • Find the best keywords that describes your business and products offered. The most searchable keywords terms by surfers. IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY • Keywords at the beginning of your page. Total keywords contained within the total text the closeness between two or more keywords.
    10. 10. A sitemap is a graphical ( visual ) presentation that lists all the different pages contained within a website. HTML SITEMAPS • Displays hierarchically grouped, lists of hyperlinks belonging to all the pages of a website • Primarily designed for humans • Site visitors can easily navigate through the website • Allows search engine spiders to easily find all the hyperlinks to every page on the website XML SITEMAPS • List of the different URLs of a website but the list is created using very specific syntax ( i.e. XML ) that all search engines spiders are trained to understand with ease • Informs search engine spiders about the different URLs of the website in a language they understand • Accelerates search engine indexing
    11. 11. Keep it Short Use static URLs Stick with a single URL format throughout the site Descriptive URLs are Better than Numbers ROBOTS OPTIMIZATION URL STRUCTURE Describe Your Content Robots.txt is a text file you put on your site to tell search robots which pages you would like them not to visit. Can be used for blocking bad robots Should be placed in main directory so that the user agents will not be able to find it and index the whole site Avoid indexing of unwanted pages
    12. 12. Search engine submission is how a webmaster submits a web site directly to a search engine e.g.
    13. 13. Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of webpage's. These bookmarks are usually public, and can be viewed by other members of the site where they are stored Benefits of Social Bookmarking •Increased Traffic •Increased Visibility & Branding •Get more Links Examples: • •
    14. 14. Article submission allows the users to submit their articles to the article directories and have live links in the author resource box Most popular and one of the oldest link building methods Allow visits to your website through article submissions Increase your organic traffic count
    15. 15. A well-written press release should contain embedded links to key web pages on your site. When it is distributed through a press release distribution service & posted on numerous third-party websites and blogs, it will give powerful back links to your site. This means those links serve as a link signal for the major search engines and elevate your search visibility for your website. Tips: •Press release should be newsworthy •Clearly define your goals and target audience •Focus on getting your keywords in first two paragraphs
    16. 16. Blog Submission and Blog Posting is one of the most popular and efficient method to boost search engine ranking and create back links to optimize your website on the top search engines of the world Benefits Increase traffic to your Blog Visitors from Blog Directory Increase organic traffic from search engines Page rank Increment Blog will be submit under right category and get the result through keywords in search engines Brand Name Reputation
    17. 17. LINK POPULARITY • Link Popularity refers to the number of links pointing to our site from other sites on the Web. • Link building is one of the most important factors in getting top placements on the major search engines LINK IMPORTANCE • Inbound links are one of the most important factors for getting a high keyword ranking • Most search engines rank their search result based on the link popularity from the site • Not only quantity of links, but the quality of links is also important
    18. 18. INBOUND LINKS • A Link from a site outside of your website. • Inbound links means send visitors to your site OUTBOUND LINKS • A link to a site outside of your site • Outbound links means send visitors away from your site.
    19. 19. Quality of inbound links Rate of new inbound links Internal link popularity Quality of outbound links Quality of Content Hierarchy of site navigation Age of domain Frequency of updates
    20. 20. Black Hat SEO White Hat SEO • Conforms to search engine designs and involves no deception • Approved by search engines. • Results last a long time. • Techniques used to get higher search rankings in an unethical manner. • Disapproved by search engines. • Site is eventually banned, de-indexed or penalized through lower rankings
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