I'm in the club: Fostering community growth through clarity, inclusion, and conversation
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I'm in the club: Fostering community growth through clarity, inclusion, and conversation

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  • Ok…maybe not that early on.
  • Ralphie Parker from “A Christmas Story” directed by Bob ClarkAdapted from Jean Shepherd’s In God We Trust, All Others Pay Cash, Wanda Hickey’s Night of Golden Memories, Duel in the Snow, or Red Ryder Nails the Cleveland St. Kid.

I'm in the club: Fostering community growth through clarity, inclusion, and conversation I'm in the club: Fostering community growth through clarity, inclusion, and conversation Presentation Transcript

  • “i’m in the club”
    fostering community growth through clarity, inclusion, and conversation
    mario anima
    director of product and community, Current TV
    twitter: manima
    hashtags: #socialc20 #intheclub
    social media and community 2.0
    may 3rd, 2010
  • In the beginning…
  • Image: NASA, ESA and the Hubble Heritage (STScI/AURA)-ESA/Hubble Collaboration
  • ralphie wanted something…
    what was it?
  • he wanted to be:
    a part of something
    liked
    included
  • “A number of companies that marketed decoders to children (such as Ovaltine) often included "secret messages" on various radio shows aimed at children. The kids needed to use their decoders to decode the secret message (which was almost invariably a preview to the next episode of the show, which was usually a serial).”
    exclusivity
    accessibility
    interaction
    participation
    Source: http://www.radioarchives.org/annie/ and http://en.wikipedia.org/wiki/Secret_decoder_ring
  • Sources: http://www.flickr.com/photos/kt/1125561/
    http://www.flickr.com/photos/seadreamstudio/1402732646/
  • members of your community feel like ralphie
    photo by flickr user James Cridland // used with permission under Creative Commons -- Attribution 2.0 Generic
  • decoder ring: inclusion
    create TV content
    get on TV callout: http://current.com/1p2104c
    finished review: http://current.com/1b2104c
  • decoder ring: access
    feedback via personality Q&As
    that’s gay: politicians: http://current.com/1kfmc4c
    call for questions: http://current.com/1radg4c
    Bryan answers: http://current.com/1kc6g4c
  • thanks
    mario anima
    director of product and community, Current TV
    twitter: manima
    hashtags: #socialc20 #intheclub