The Rise of M-Commerce

The Rise of m-Commerce

Mobile Commerce , or m-Commerce, is about the explosion of applications and services that are becoming accessible from Internet-enabled mobile devices. It involves new technologies, services and business models. It is quite different from traditional e-Commerce.
What is M-Commerce?
"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."

According to Recent Survey:
“ Mobile commerce is gaining momentum as consumers get comfortable with ordering all sorts of products by cell phone and companies such as Papa John's watch sales climb. Much recent m-commerce growth can be traced to eBay and Amazon.com, which last year accounted for about 70% of all mobile sales of physical goods. In September, eBay said its iPhone application alone facilitated $380 million in sales this year.” – Business Week.
“ A report by the Internet and Mobile Association of India titled 'Mobile Value-Added Services in India' projects that the mobile VAS sector (of which m-commerce is a part) is expected to grow from Rs 5,780 cr (June 2008) to Rs 16,520 cr in June 2010 as a direct benefit of the growth in mobile telephony.”

Why M-Commerece is getting so much of attention?
Consumers are changing their behavior and expectations with regard to shopping and brand loyalty.
Businesses are changing the way they do business.
Mobile phones are enabling these changes to happen on a global scale.

M-Commerce brings incremental opportunities to any small or large business. As the mobile communications industry continues to grow at an astronomical rate, retailers, e-commerce merchants, banks and utility companies need to take advantage of this opportunity to incrementally increase their revenue streams with this growing sector. This will help to:
Mobilize Your Website
Mobilize Your Existing Customers
Close the Deal

Time with Customers
Reach your customers 99% of the time they are not in your branch or in front of their computer.

Mobile Commerce: towards personalization
• Permission-based: unlike the interruption model that characterizes television advertising, direct mail and other forms of mass marketing, consumers need to give their permission before being marketed to.
• Targeted : by agreeing to share information about themselves and their buying habits, consumers allow businesses to improve the relevancy of the offers they send out.
• “ Live”: because of the nature of mobile phones, responses can be processed to give realtime visibility of reaction to specific offers.
• Two-way : using mobile devices, consumers can not only respond to offers but also request specific types of information or interest (for example, offers related to a brand or a category) as well as sharing information with their peers.

What's HOT in M-Commerce ?

How Often ?

Search Volume on RISE …

Mobile shopping : Ordering, checking availability and prices, delivery information with acknowledgment and confirmation.
Mobile Banking : Statements of account, sales and payment instructions premises.
Mobile brokerage : Checking and monitoring prices using watch lists, securities inquiries and orders.
Mobile access to corporate intranets : Use of intranet applications such as telephone directories and news boards for mobile access.
Mobile travel information and booking : Total Internet solution with WAP enhancement.

Commerce on Your Mobile

Checkout System on Mobile Commerce

Payments: How It Works
Billing tethered to your phone bill
The telecoms take 20%+ cut from payment vendors
Billing through your cell phone bill is capped at $50 or $100, depending on the company
Payment vendors are working on upping this
For now, it restricts most payment vendors to small payments, social games, e-gifts, prizes

Text Message as ATM
You can coordinate payments through text messages
Text messages can include hyperlinks to the checkout page
Requires a Smartphone (or that you paste the hyperlink from your non-Smartphone later on)
Billing links have a 10-50% conversion depending on the business (50% for social gaming)

Payment Option for Indian Customer

Other payment options on your mobile

Success factors for mobile commerce
Innovative Business Models
Consumer adoption
Technology availability
Interoperable Systems

Target audience
• Manufacturers
• Retailers
• Mobile Network Operators/Carriers
• Service Providers
• Marketing Agencies
• Government Agencies
• Consumer Organizations

Areas Of Opportunities
Travel Industry
Hospitality Industry
Real Estate Industry
Finance Industry
Healthcare Industry
Electronic News / Communication

Some of the Major Players :

CMS for M-Commerce
Netbiscuits
Zinadoo
Tekora
Movylo
Suvvo
Jogango
Wirenode
mobiNuke
Create your mobile site and browser it
Upload your media content like ringtones, videos, wallpapers, games;
Create your own blog;
Create your mobile newsletter;
Create your real competition;
Create your own mobile shop to sell your products;
Create real time poll;
Customize your mobile site as you like to make it unique!
Watch in real time the usage statistics of your users

Questions? Thank You Santosh Kr. Singh

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The Rise of M-Commerce

by santosh singh on Nov 05, 2009

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