By:MANIK KUDYARStudentMBA-HRMCentral University of Jammu
Who Is He ???   Recognized as one of the world’s foremost    marketing strategist, President of Trout &    Partners Ltd. ...
Highlighting His Career…   started his business career in the    advertising department of General Electric.   From ther...
Worked with different client companies:   AT&T   Apple   Citicorp   Hewlett-Packard   IBM   Pfizer   Proctor & Gamb...
Emphasis on Slogans/TaglinesAlso worked with pizza chain Papa Johns and wasmajorly involved in the invention of the chains...
Trout & Partners Ltd.‘Global Leaders in Strategic Positioning’   Consulting firm founded by Jack Trout.    Concepts & Met...
Some Famous Books   Jack Trout with Steve Rivkin, Repositioning:    Marketing in an Era of Competition, Change    and Cri...
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Jack Trout

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Jack Trout

  1. 1. By:MANIK KUDYARStudentMBA-HRMCentral University of Jammu
  2. 2. Who Is He ??? Recognized as one of the world’s foremost marketing strategist, President of Trout & Partners Ltd. , and an International best-selling author. He has over 40 years of experience in advertising and marketing. has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.
  3. 3. Highlighting His Career… started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
  4. 4. Worked with different client companies: AT&T Apple Citicorp Hewlett-Packard IBM Pfizer Proctor & Gamble Southwest Airlines Xerox
  5. 5. Emphasis on Slogans/TaglinesAlso worked with pizza chain Papa Johns and wasmajorly involved in the invention of the chainsslogan - “Better ingredients, Better pizza.”His concept of Positioning has become theworlds #1 business strategy.
  6. 6. Trout & Partners Ltd.‘Global Leaders in Strategic Positioning’ Consulting firm founded by Jack Trout. Concepts & Methodology: Differentiation is what makes our approach different. Consulting: We consult all over the world with all kinds of companies. Lectures & Seminars: We lecture all over the world on how to cope with competition.
  7. 7. Some Famous Books Jack Trout with Steve Rivkin, Repositioning: Marketing in an Era of Competition, Change and Crisis Jack Trout, In Search of the Obvious: The Antidote for Todays Marketing Mess Jack Trout with Steve Rivkin, Differentiate or Die Jack Trout on Strategy Jack Trout and Al Ries, Positioning: The Battle for Your Mind Jack Trout and Al Ries, Marketing Warfare
  8. 8. Thank You …

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