By:MANIK KUDYARStudentMBA-HRMCentral University of Jammu
Who Is He ??? Recognized as one of the world’s foremost marketing strategist, President of Trout & Partners Ltd. , and an International best-selling author. He has over 40 years of experience in advertising and marketing. has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.
Highlighting His Career… started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
Worked with different client companies: AT&T Apple Citicorp Hewlett-Packard IBM Pfizer Proctor & Gamble Southwest Airlines Xerox
Emphasis on Slogans/TaglinesAlso worked with pizza chain Papa Johns and wasmajorly involved in the invention of the chainsslogan - “Better ingredients, Better pizza.”His concept of Positioning has become theworlds #1 business strategy.
Trout & Partners Ltd.‘Global Leaders in Strategic Positioning’ Consulting firm founded by Jack Trout. Concepts & Methodology: Differentiation is what makes our approach different. Consulting: We consult all over the world with all kinds of companies. Lectures & Seminars: We lecture all over the world on how to cope with competition.
Some Famous Books Jack Trout with Steve Rivkin, Repositioning: Marketing in an Era of Competition, Change and Crisis Jack Trout, In Search of the Obvious: The Antidote for Todays Marketing Mess Jack Trout with Steve Rivkin, Differentiate or Die Jack Trout on Strategy Jack Trout and Al Ries, Positioning: The Battle for Your Mind Jack Trout and Al Ries, Marketing Warfare