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Jade Magnet Concept Note

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Transcript

  • 1. EAP Venture
    Concept Note
    By:
    Sitash and Manik
    Co-founders, Jade Magnet
    www.jademagnet.com
  • 2. Creativity is at the very epicenter of the universe.
    Jade Magnet is all about tapping creative talent
    across the world using the crowdsourcing platform
  • 3. The platform is the solution
    It’s difficult to source creative skills
    Access to unlimited creative talent
    Cost-quality tussle
    Quality available at multiple price points
    On-the-ground execution is disconnected
    from generation of creative solutions
    Ecosystem has end-to-end
    solution providers
    Takes years for business acceptability
    The platform makes creative providers
    business-ready from day 1
  • 4. The creative market - today
    People’s
    inputs
    $
    Restaurant needs launch advertising
    Market Research firm
    results
    $
    $
    campaign
    Small agency.
    2-3 people
    Media space owner
    Friend’s friend who designs
    ideas
    ideas
    $
    Small agency
    To the target audience
    Start-up needs a new brochure
    Ideas &
    designs
    Large agency
    Technology team(s)
    $
    ideas
    Internet
    campaign
    Final
    printed
    brochure
    $
    Same old ideas
    In-house creative team
    Printer
    $
    Large FMCG needs fresh ideas
    $
    People’s
    inputs
    material
    Market Research firm
    Printer / fabricator
    $
  • 5. “Uncluttering” the creative market
    Experienced
    Strategists
    Media Space &
    Technology Partners
    Independent
    Account Manager
    Designers
    Ideas and strategy for the advert
    Post the brief on platform
    Restaurant needs launch campaign
    Marketing
    Enthusiasts
    $
    Design
  • 6. Platform Players
    Independent
    Clients
    Providers
    Partners
    A/C Managers
    THEY ARE
    • Small & Medium Businesses in India & US
    • 7. Non-profit orgs / NGOs (India & US)
    • 8. Governments
    REACHING THEM
    • Alliances with local associations, businesses which address the same market with a different service
    • 9. Independent Account Managers will automatically get clients to the platform
    THEY ARE
    REACHING THEM
    • Direct marketing with data from job websites
    • 14. Road shows and provider meets
    • 15. Referral programs
    • 16. Partnerships with academics in design and communication
    THEY ARE
    REACHING THEM
    • Local business road shows
    • 22. Print and internet media marketing
    • 23. PR
    • 24. Referral programs
    THEY ARE
    • Small biz owners
    • 25. Creative agencies
    • 26. PR firms
    • 27. Individual entrepreneurs
    REACHING THEM
    • Local business road shows
    • 28. Print and internet media marketing
    • 29. PR
    • 30. Direct marketing with data from job websites
  • The People
    Sitash | Co-founder & CEO
    Sitash is responsible for building the ecosystem.
    Manik | Co-founder & CMO
    Manik is responsible for managing client acquisitions and platform marketing.
    Muki|Angel Investor & Mentor
    Muki leverages 16 years of experience in the field of creative and marketing solutions.
  • 31. Some customers
  • 32. Thank you for your time!
    Connect with us
    Sitashwa Srivastava
    Co-Founder & CEO
    sitash@jademagnet.com
    +91-9902433688
    Manik Kinra
    Co-Founder & CMO
    manik@jademagnet.com
    +91–9986049185
    www.jademagnet.com

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