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Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
Multimedia
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Multimedia

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  • 1. What Is Multimedia?CECS 5110PRESENTED BYJ.G.M.JAGADEESH KUMAR
  • 2. What Is Multimedia? Multimedia is a computer-based interactivecommunications process that incorporatestext, graphics, sound, animation, and video InteractiveKey feature of multimediaUser determines what content is delivered,when it is delivered and how Non-linear
  • 3. Computer-based Multimedia 2 or more media Computer multimedia Multi-sensory experience – real world Multi-sensory memory imprints Different learning styles benefit Hypertext - links Hypermedia - hypermedia ware
  • 4. Hypermedia Based on cognitive theories of how peoplestructure knowledge and how they learn Links to navigate Non-sequential navigation
  • 5. Hypermedia Applications Instructional courseware Appropriately introduced Follow-up activities Teacher and students’ own creations
  • 6. Multimedia Advantages Engrossing – deep involvement Multi-sensory Creates knowledge connections Individualized Teacher and student creation
  • 7. Multimedia Disadvantages “Lost in cyberspace” Lack of structure Non-interactive – if one-way, no feedback Text intensive content Complex to create Time consuming Cognitive overload Linear content
  • 8. Multimedia Growth Marketing Standpoint User Standpoint
  • 9. Multimedia GrowthMarketing Standpoint Computer price 1992 – 1 mil - $2,500 or $1,000 upgrade 1996 – 24 mil - $1,500 or $300 upgrade Multimedia titles 1992 – 5,000 - $100 1996 – 15,000 - $30 Hype - “killer applications” Value added – enhances computer use
  • 10. Multimedia GrowthUser Standpoint User controlNo longer only lectures and/or printed materialsAny sequence of the material, any time,anywhere, any modality IndividualizationAddress different learning styles and needsUser decides how material is presented:visual, audio, textualAdjusting level of difficulty
  • 11. Multimedia GrowthUser Standpoint (cont.) ActionActive processes: simulations, acting out a play,testing knowledge and feedback Examples500 Nations, Grandma and Me , Magic School Bus
  • 12. Major Categories ofMultimedia Titles Entertainment Education Corporate communications Reference
  • 13. Major Categories ofMultimedia Titles Entertainment Games: action and graphics Action + storytelling Physical coordination + mental outwitting Education Accommodates different learning styles:association vs. experimentation; auditory vs.visual Provides feedback, levels of difficulty, evaluatesskills, nonlinear presentations
  • 14. Major Categories ofMultimedia Titles Corporate communications(marketing and training)Attract attention to a messageProduct catalogs, published magazines, touch-screen kiosks, online shopping, …Stockholders meeting, sales rep pitch,conference speaker, employee orientation andtraining, …
  • 15. Major Categories ofMultimedia Titles ReferenceCD: encyclopedias, census data, directories,dictionaries
  • 16. Delivering Multimedia Compact discInexpensive, easy mass produce and distribute Kiosk Computer system to access info, performtransactions or play games Convenience, reduces personnel costs, butexpensive maintenance OnlineWeb pages, product advertisement, demos, …
  • 17. The End

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