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Social / Digital Media - A Presentation on New Trends
 

Social / Digital Media - A Presentation on New Trends

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  • Acknowledgement:A special thanks to Prof. Sunanda Sangwan for giving me this opportunity to work on this amazing topic. This project would not have been completed without her guidance and support…
  • Introduction continued…
  • Introduction continued…
  • Introduction continued….
  • Some facts about Digital MediaMore Facts – 34 percent of marketers have generated leads using Twitter. (Digital Buzz, 2012)In 2012, 1 million accounts are added to twitter every day. (Blog.sironaconsulting, 2012)43 percent of people prefer Pinterest to associate with retailers or brands; 24 percent chose Facebook (Lafferty, 2012)48 percent of fortune global 100 companies are now on Google+. (Social, 2012)
  • Digital Media Options
  • Themes Of Digital Media
  • Emotions and Advertising
  • THE BLAIR WITCH PROJECTFor more details about this campaign just right click on this slide title : “THE BLAIR WITCH PROJECT” – (red one) and press “Open Hyperlink” or follow the link - http://blog.terilondon.me/2012/10/24/spooky-spectacular-social-media-the-brilliance-of-the-blair-witch/
  • Volkswagen Thefuntheory.comFor more details about this campaign just right click on this slide title : “Thefuntheory.com” – (Black one) and press “Open Hyperlink” or follow this link - http://www.youtube.com/watch?v=2lXh2n0aPyw
  • Fantasy and Advertising:Advertising is actually sort of like a fantasy factory, taking our desires for human social contact, and reconceiving it, re-conceptualizing it, connecting it with the world of commodities, and then translating it into a form that can be communicated
  • Dove Evolution (2006)For more details about this campaign just right click on this slide title : “Dove Evolution (2006)” – and press “Open Hyperlink” or follow this link - http://www.youtube.com/watch?v=iYhCn0jf46U
  • SMELL LIKE A MAN, MAN. Old SpiceFor more details about this campaign just right click on this slide title : “SMELL LIKE A MAN, MAN. Old Spice” – and press “Open Hyperlink” or follow this link - http://www.youtube.com/user/OldSpice/videos?tag_id=&view=0&sort=p
  • Activity (Customer Engagement) and digital mediaThe reason of this method is being so popular is that customer become aware of the product attributes, new launches, new schemes and about company as well. This not only helps in building the repo and trust for the company but increases the numbers in sales also…
  • Tourism Queensland | The Best Job In The World (2009)More Results – 34,684 video applications from 201 countriesOver 6000 news stories worldwideMedia coverage valued at over $80 millionFor more details about this campaign just right click on this slide title : “Tourism Queensland | The Best Job In The World (2009)” – (Blue one) and press “Open Hyperlink” or follow this link - http://www.youtube.com/watch?v=5Smi3TuY5Lg
  • Social Message and Digital MediaThis advocacy can be focused on a single issue or part of an ongoing effort. Many nonprofit organizations are also working based on this platform.
  • Melbourne transit Authority – Dumb Ways to DieWithout any media spend, the transit authority was able to get huge exposure to their campaign by using clever social tactics.In addition to making sure the song was very catchy, the transit authority used multiple platforms to spread their message – originally posting the video on YouTube, offering the song for download on SoundCloud, creating a separate Tumblr and launching an interactive site.For more details about this campaign just follow this link - http://www.youtube.com/watch?v=IJNR2EpS0jw
  • Conclusion
  • Reference
  • Thanks for watching…

Social / Digital Media - A Presentation on New Trends Social / Digital Media - A Presentation on New Trends Presentation Transcript