Archaeology of Future Design
Trend As A Tool For The Future
We are in the middle of redesigning
how we live, work and play...
Culture has changed, countries have changed,
citizens have changed.
Why Trending Works
“You cannot ask the consumers for things they can’t even imagine.
Maybe that’s why they don’t use focus groups at Apple.”
- Nicolas Gonzalez Garrido, writing to Fast Company
SLOW MOVING, 10,000 meter view. (2-5 year)
BASIC HUMAN NEEDS, CULTURAL SOUP WE ALL SWIM IN
Maslov’s chart, Globalization result
Trend Example: Social Networks
Meaning is the overriding need right now, meeting people’s concerns
and fears with solution will create a LOVEMARK brand and product.
This is the level we predict future from, we chart the flow and
see the evolution…. Disrupters are possible.
MEDIUM MOVING, closer in. (1-2 year)
Regional focus, jumping from global intelligence to local relevance,
Highly applicable to product, service and business behavior.
Trend Examples: Threadless.com
“Co-Creative Society, Global Intelligence with Local Relevance”
FAST MOVING, very close, shifts quickly. (Seasonal)
Shape of cell phone, color texture, but as we know cell phones will
be disappearing in the future as they will transform to something else
in the convergence society.
Meaningful Example: This is
the New Bank: Umqua Bank
Innovation Lounge is built on
community ideals with a coffee
bar, large community computer
wall, comprehensive work
stations. Banking now is about
customized contact – helping
people build new models of
businesses, new ways of living
more personally and intimately.
Design: Moving old to new
Here are a few examples of future leaning design.
Solar Clock Meeting/Info PointSmall, Fluid Spaces - 4Sides4Home
Stay Off the Grid Walls
Power Generating Floors