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Intro To Trending

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We are in the middle of redesigning how we live, work and play. Culture has changed, countries have changed, citizens have changed.

We are in the middle of redesigning how we live, work and play. Culture has changed, countries have changed, citizens have changed.

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Intro To Trending Presentation Transcript

  • 1. Archaeology of Future DesignTrend As A Tool For The Future
    JodyTurner@CultureofFuture.com
  • 2. We are in the middle of redesigning
    how we live, work and play...
    Culture has changed, countries have changed,
    citizens have changed.
  • 3. Why Trending Works
    “You cannot ask the consumers for things they can’t even imagine.
    Maybe that’s why they don’t use focus groups at Apple.”
    - Nicolas Gonzalez Garrido, writing to Fast Company
  • 4. SLOW MOVING, 10,000 meter view. (2-5 year)
    BASIC HUMAN NEEDS, CULTURAL SOUP WE ALL SWIM IN
    Maslov’s chart, Globalization result
    Trend Example: Social Networks
    Meaning is the overriding need right now, meeting people’s concerns
    and fears with solution will create a LOVEMARK brand and product.
    This is the level we predict future from, we chart the flow and
    see the evolution…. Disrupters are possible.
    MEDIUM MOVING, closer in. (1-2 year)
    Regional focus, jumping from global intelligence to local relevance,
    Highly applicable to product, service and business behavior.
    Trend Examples: Threadless.com
    “Co-Creative Society, Global Intelligence with Local Relevance”
    FAST MOVING, very close, shifts quickly. (Seasonal)
    Shape of cell phone, color texture, but as we know cell phones will
    be disappearing in the future as they will transform to something else
    in the convergence society.
  • 5.
  • 6. Meaningful Example: This is the New Bank: Umqua Bank
    Innovation Lounge is built on community ideals with a coffee bar, large community computerwall, comprehensive work
    stations. Banking now is about customized contact – helping people build new models ofbusinesses, new ways of living more personally and intimately.
  • 7.
  • 8. Virtual PCs
    Design: Moving old to new
    Here are a few examples of future leaning design.
    Personal
    Air QualityMeter
    PortableDeviceSolar Charger
    BiomimicedEcoMaterialsPackaging
    Power Generating Floors
    Creativity Kitchen
    Usage Metering
    Reuse Design
    Health Measuring/Coaching
    Atmospheric
    Water Generator
    Self-Contained Bio-Farming
    Stay Off the Grid Walls
    Solar Clock Meeting/Info Point
    Small, Fluid Spaces - 4Sides4Home
  • 9. JodyTurner@CultureofFuture.com
    +1 310 584 1021