19. Local Search <ul><li>Local search is a search engine that allows for geographically constrained searching
20. The query includes not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address , city name , postal code , or geographic coordinates like latitude and longitude. </li></ul>
21. Geotargeting Tools <ul><li>If your site targets users in a particular geographic location, you can use our geographic target tool to provide us with information that will help us determine how your site appears in our country-specific search results, and also improve our search results for geographic queries.
23. Vertical Search <ul><li>For example, say a dentist is looking for information on ceramics, a common material used in dental work. If the dentist performs a Google search on the keyword "ceramics", Google will serve up millions of results, but most of the entries on the first few pages will concern hobbies like pottery. On the other hand, if the dentist performs the same search on DentalProducts.net, a well-regarded media company Web site, it will return much more relevant results. </li></ul>
24. Image Search <ul><li>(Image Search Engine ) is a search engine specialized on finding pictures, animations etc.
25. Alt Text Tag,
26. Folder Name as Keyword,
27. File Name as Keyword,
28. Same Size through out the site. </li></ul>
29. Organic Search Vs Paid Search <ul><li>Organic search engine optimization is the key to relevant traffic to drive new customers to your business.
30. Adwords is called as Paid search. </li></ul>
31. Brief about META Tag <ul><li>Website Page Rank can be done using “META” keywords
32. Generally "meta" tags were the primary tool for search engine optimization
33. Meta tag is used to write description for a website. This can be done by
34. <meta name=“Keyword” and content=“…”>
35. <meta name=“description” and content=“…”> </li></ul>
36. <ul>Link Exchange </ul>
37. Link Exchange <ul><li>Link Exchange also known as Banner Exchange (Collection of websites).
38. Link Exchange is where you add a website link to your website and they will add your link to there websites
39. This is done by agreement by the user and the owner of other websites. </li></ul>
40. Link Exchange (Related Terms) <ul>Inbound and Outbound <li> Inbound links , or backlinks , come from an external site to yours. In otherwords
41. Backlinks are links that are directed towards your website.
42. Outbound links are links that start from your site and lead to another one, </li></ul>
43. Types of Link Exchange <ul><li>One way (Web Directory)
44. Reciprocal (Link Exchange)
45. Three Way Linking
46. Multi Way Linking
48. Articles Submission
49. Blog Creation
50. Related Blog Comments Posting
51. SMO---Social Media Optimization
52. Classifields Adds
53. Press Release </li></ul>
54. One way link (Web Directory) <ul><li>One-way links are links to your site from sites which do not receive a link from your site. One-way links are wonderful things to have because they increase your link popularity - the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site. </li></ul>
55. Web Directory <ul><li>Web Directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. (society & culture, business & financial services)
56. Examples of well known, general, web directories are Yahoo! Directory and the Open Directory Project (ODP)
57. The Open Directory Project (ODP), also known as Dmoz (from directory.mozilla.org, its original domain name) </li></ul>
58. Process of Web Directories <ul><li>Web Directories will asked for Title, URL, Description,Name,E-mail-Id ,
59. Keywords,Address. </li></ul>
60. Examples of Web Directories <ul><li>DMOZ (It is a general purpose search directory and it accepts links to all kinds of sites. )
61. Google Directory
62. Yahoo Directory
63. The Best of the Web (one of the oldest Web directories ) </li></ul>
64. Reciprocal Way <ul><li>A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Reciprocal links make permanent back links for the Both Websites. The Output Reciprocal link is </li></ul>
65. Three Way <ul><li>Three way linking (siteA -> siteB -> siteC -> siteA) is a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains. </li></ul>
66. Multi Way Linking <ul><li>Multi way linking is a technique used for website promotion whereby websites may create similar one way links that each involve 3 or more partner sites. This provides each website with a one way non-reciprocal link. </li></ul>
67. <ul>Link Popularity </ul>
68. Link Popularity <ul><li>Many search engines (Google,Yahoo,MSN,HotBot etc) use Link Popularity as a factor for determining page rank.
69. Link popularity is a measure of the quality and quantity of inbound and outbound links of your web page. </li></ul>