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What happened to the promise of 1984?

by laura bergells

43,236 views

A brief look at gender stereotyping in advertising.

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Likes: 9
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Comments: 6
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Total Views: 43,236

1–6 of 6 previous next Post a comment

Graham Bennett, Training & Development Specialist at GGB Bearing Technology In my opinion, true diversity is a blessing... and I think it's sad that circumstances lead it to become the topical debate that it is... but hey, I guess that's the world we live in, and we must all just do our bit to change it for the better! I like your presentation very much. Thank you for sharing it. 5 years ago
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SDN Yes 5 years ago
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SRINI N, Business at Swell Financial Services P Ltd., Hyderabad is that a powerful point?! tnx. 5 years ago
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laura bergells, Content Developer. Community Builder. at Maniactive Amit -- Thanks for your kind comments about my presentation.

However, I will refrain from entering it into the contest -- I see that not a single woman is on your judging panel.

As you might imagine, diversity is something I'm passionate about! I posted about this particular issue at my blog --

http://www.maniactive.com/states/2007/04/where-are-women-of-presentation-design.html

I see that my prez is featured on the Slideshare front page today -- cool!

Thanks again! 6 years ago
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Amit Ranjan, CoFounder at SlideShare I get your point and I like what you are saying..

you should enter this into the contest 6 years ago
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Praveen Kumar Sinha, Software Developer @ iKaru Projects India at (MPS) (X-Uzanto) contest type material 6 years ago
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Heather Ackmann, Applications Instructor at Train Signal, Inc. 4 years ago
SRINI N, Business at Swell Financial Services P Ltd., Hyderabad Tags how to 5 years ago
geometricmedia Tags images media transform 5 years ago
brainymani Tags tips 5 years ago
miss_sof_e 5 years ago
Sistematizacion De la Enseñanza, Teacher at SENL Tags imagen woman 5 years ago
Haley , Student at In my bedroom on my laptop 6 years ago
rob johnstone, instuctional designer Tags promise 6 years ago
Amit Ranjan, CoFounder at SlideShare Tags women 6 years ago

What happened to the promise of 1984? Presentation Transcript

I’m not a MAC. I’m not a PC.
I am the woman who works while two guys bicker about who is the bigger tool.
I wonder who makes the computer for me?
Whatever happened to the promise of 1984?
Why is color absent?
Why is white and grey so pervasive?
In 1984, women were colorful and groundbreaking.
Now, women are absent. Or presented as peripheral devices. Or insulting gender stereotypes.
Men are portrayed as machines.
So much for groundbreaking.
It’s 2007.
It is time to transform media images!
Remember the bold, colorful, smashing promise…
… of 1984.

What happened to the promise of 1984?

by laura bergells

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What happened to the promise of 1984? Presentation Transcript