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What happened to the promise of 1984?

From maniactive, 1 year ago

A brief look at gender stereotyping in advertising.

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gender stereotypes web 2.0 advertising marketing media technology women promise

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Slideshow transcript

Slide 1: I’m not a MAC. I’m not a PC.

Slide 2: I am the woman who works while two guys bicker about who is the bigger tool.

Slide 3: I wonder who makes the computer for me?

Slide 4: Whatever happened to the promise of 1984?

Slide 5: Why is color absent?

Slide 6: Why is white and grey so pervasive?

Slide 7: In 1984, women were colorful and groundbreaking.

Slide 8: Now, women are absent. Or presented as peripheral devices. Or insulting gender stereotypes.

Slide 9: Men are portrayed as machines.

Slide 10: So much for groundbreaking.

Slide 11: It’s 2007.

Slide 12: It is time to transform media images!

Slide 13: Remember the bold, colorful, smashing promise…

Slide 14: …of 1984.