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What happened to the promise of 1984?

by laura bergells on Apr 19, 2007

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A brief look at gender stereotyping in advertising.

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A brief look at gender stereotyping in advertising.

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What happened to the promise of 1984? — Presentation Transcript

I’m not a MAC. I’m not a PC.

I am the woman who works while two guys bicker about who is the bigger tool.

I wonder who makes the computer for me?

Whatever happened to the promise of 1984?

Why is color absent?

Why is white and grey so pervasive?

In 1984, women were colorful and groundbreaking.

Now, women are absent. Or presented as peripheral devices. Or insulting gender stereotypes.

Men are portrayed as machines.

So much for groundbreaking.

It’s 2007.

It is time to transform media images!

Remember the bold, colorful, smashing promise…

… of 1984.

Graham Bennett , Training & Development Specialist at GGB Bearing Technology In my opinion, true diversity is a blessing... and I think it's sad that circumstances lead it to become the topical debate that it is... but hey, I guess that's the world we live in, and we must all just do our bit to change it for the better! I like your presentation very much. Thank you for sharing it. 4 years ago

Are you sure you want to Yes No

SDN Yes 4 years ago

SRINI N , Business at Swell Financial Services P Ltd., Hyderabad is that a powerful point?! tnx. 4 years ago

laura bergells , Content Developer. Community Builder. at Maniactive Amit -- Thanks for your kind comments about my presentation.

However, I will refrain from entering it into the contest -- I see that not a single woman is on your judging panel.

As you might imagine, diversity is something I'm passionate about! I posted about this particular issue at my blog --

http://www.maniactive.com/states/2007/04/where-are-women-of-presentation-design.html

I see that my prez is featured on the Slideshare front page today -- cool!

Thanks again! 5 years ago

Amit Ranjan , CoFounder & COO at SlideShare Inc. I get your point and I like what you are saying..

you should enter this into the contest 5 years ago

Praveen Kumar Sinha , Software Developer @ iKaru Projects India at (MPS) (X-Uzanto) contest type material 5 years ago

What happened to the promise of 1984?

by laura bergells on Apr 19, 2007

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What happened to the promise of 1984? — Presentation Transcript