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Social Maturity Model by @lithiumtech
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Social Maturity Model by @lithiumtech

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  • Stage 3: first time we see executive sponsors get involvedBut find that it is not scalable to try to deal with all of the customers 1-on-1
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    • 1. the social business roadmap stage 5 fully engaged stage 4 real results customers are part of the stage 3 extended workforce of the stage 2 operational company stage 1 experimental customer lifecycle integration traditional business system integration social is infused across brand community the entire customer central data and analytics facebook page experience social hub listening twitter response center gamification systems corporate blogsmeasurement share of voice followers customer engagement revenue uplift competitive differentiation customer sentiment fans organic traffic call deflection share price press mentions likes word of mouth customer loyalty confidential net promoter score

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