Taking The Pulse® v9.0 - Digital Trends Shaping the Future of Physician Marketing

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    Taking The Pulse® v9.0 - Digital Trends Shaping the Future of Physician Marketing - Presentation Transcript

    1. Taking the Pulse® v8.0 Webinar: How to Reach Physicians in 2009: Digital Marketing and Sales Trends for Strategy Planning Meredith Abreu Ressi Vice President of Research Manhattan Research Modified version for Slideshare For additional information, please email sales@manhattanresearch.com
    2. Manhattan Research Products and Services
    3. Manhattan Research Clients
    4. ePharma Physician® v8.0: Available Specialties ● Primary Care Physicians (PCP) ● Neurology ● Family Medicine/General Practice ● OB/GYN ● Internal Medicine ● Oncology - Hematology ● Pediatrics ● Oncology - Medical ● Allergy and Immunology ● Ophthalmology ● Cardiologist • Ophthalmology - Retina Specialist • Cardiology & Cardiovascular Surgery • Ophthalmology - Non-Retina Specialist • Interventional Cardiology ● Psychiatry • Non-interventional Cardiology ● Pulmonology ● Dermatology ● Radiology ● Emergency Medicine ● Rheumatology ● Endocrinology ● Surgery – General ● Gastroenterology ● Surgery – Orthopedic ● Infectious Disease or HIV physician ● Urology ● Nephrology
    5. ePharma Physician® v8.0: Research Methodology • Survey of 1,681 online practicing U.S. physicians: • Inclusion Criteria: >20 Rx per week, >20 patients per week • Inclusion Criteria for Ophthalmologists, Surgeons and Cardiovascular Surgery: >1 Rx Per week, >1 patient per week • Mix of primary care (PCP) and specialists (approx. 20/80) • Interview Screener: At least one of the following: • Visited the website of any pharmaceutical or biotech products in the past 12 months • Visited the website of any medical device products in the past 12 months • Visited the corporate website of any pharmaceutical, biotech, or medical device companies in the past 12 months • Participated in electronic detailing programs from a pharmaceutical, biotech, or medical device company in the past 12 months In-depth interview (average 21 minutes) Fielded in Q2 2008 and released in Q3 2008 ePharma Physicians • Are currently projected to reflect 84% of all practicing physicians (based on normative data from Taking the Pulse® v8.0)
    6. ePharma Physician® v8.0 • Drug Information Seeking and Channel Mix • CRM Strategies & Sales Force Integration • Site Landscape and Benchmarking
    7. A Trip Back In Time … Where Were We Ten Years Ago? Bill Clinton was president… George Clooney was on “ER”… And a little search engine named “Google” launched…
    8. A Trip Back In Time … Where Were We Ten Years Ago? Physician Marketing circa 1998 The Rep The Dinner Meeting
    9. A Trip Back In Time … Where Were We Ten Years Ago? Physician Marketing circa 1998 …and pens…
    10. So Where Are We Now? Physician Marketing circa 2008
    11. So Where Are We Now? Physician Marketing circa 2008 …but no pens…
    12. ePharma Physicians are No Longer an Early Adopter Minority; They Are the New Majority 20% increase over past 4 years Projected Projected 84% 85% 80% 2003 2004 2005 2006 2007 2008 2010 Source: ePharma Physician® v4.0 Percent of All U.S. Physicians - 6.0 Source: ePharma Physician® v8.0 (2008)
    13. Physician Channel Mix is Shifting… Fast
    14. The previous slides are an excerpt of the complete presentation. To request the full presentation or to learn more about Manhattan Research’s products and services, please visit: http://www.manhattanresearch.com/presentationrequest Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing. Broad consumer and physician market research can be segmented for over 125 therapeutic and specialist groups. e: sales@manhattanresearch.com p: 1-888-680-0800 w: www.manhattanresearch.com

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