How New Media Changes Pharmaceutical DTC Advertising

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    How New Media Changes Pharmaceutical DTC Advertising - Presentation Transcript

    1. How New Media Changes Pharmaceutical DTC Advertising Meredith Abreu Ressi Vice President of Research, Manhattan Research Original Presentation on April 16, 2009 For additional information, please email sales@manhattanresearch.com
    2. Manhattan Research Cybercitizen Health™ v8.0 Study • Syndicated study of 8,700 consumers, conducted both via telephone and online interviews. • Over 75 different therapeutic categories represented • Results weighted based on Census Bureau norms for age, gender, region, and education. • Released end of 2008; 10 years of trended data
    3. How New Media Changes Pharmaceutical DTC Advertising  Is TV Dead – Or Just Reborn?  The Shifting Balance of Power: Digital vs. Doctor  Are You Ready to Join the Conversation?
    4. How New Media Changes Pharmaceutical DTC Advertising  Is TV Dead – Or Just Reborn?  The Shifting Balance of Power: Digital vs. Doctor  Are You Ready to Join the Conversation?
    5. Consumers are No Longer a Captive Audience
    6. Less than Half of Consumers Watch all TV Programs Live Watch all Watch TV Live Recorded, Streamed or Downloaded Television Programs
    7. First There Were Soap Operas…
    8. Now, Micro-Targeted Web Content as an Advertising Vehicle
    9. CPG Manufacturers Finding Online ROI Exceeds that of TV
    10. In the Aftermath of Blockbuster Drugs, Precision Targeting is Valued Over Mass Reach
    11. The previous slides are an excerpt of the complete presentation. To access the full slide deck or to request more information about Manhattan Research’s products and services, please visit: www.manhattanresearch.com/presentationrequest Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing. Broad consumer and physician market research can be segmented for over 125 therapeutic and specialist groups. e: sales@manhattanresearch.com p: 1-888-680-0800 w: www.manhattanresearch.com

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