Meredith Abreu Ressi
VP, Research
Manhattan Research
Twitter: @meredithressi
For white papers and other global trends reports from Manhattan Research, visit:
www.manhattanresearch.com/munich/
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Results from Manhattan Research Physician and
Consumer Data
Taking the Pulse® Europe (Physician Study)
 Study of 1,000 physicians in UK, Germany, France, Italy, Spain across
20 different specialties
 Conducted via telephone and online depending on physician
preference; recruiting via mail, fax, telephone and email.
 Margin of error +/- 3.5% at 95% confidence interval
Cybercitizen Health ™ Europe (Consumer Study)
 Study of 4,079 consumers in UK, Germany, France, Italy, Spain, the
Netherlands, Belgium, Poland, Sweden, and Portugal
 Online study conducted in language of choice; data set benchmarked to
demographics of online population across the ten countries
 Margin of error +/- 1.5% at 95% confidence interval
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Rethinking the Model for Physicians:
Communication, Collaboration and Customer Care
The Consumer Healthcare “E”volution
Digital vs. Doctor? Today’s Empowered Consumer
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From Talking to Physicians to Talking with Them…
Connectivity
Content
Communicate TO Physicians Customer Care
(Detail Reps)
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U.S. and European Physicians Equally Likely to Agree
the Internet is Essential to Practice to Their Practice
“The Internet is Essential to My Professional Practice”
100% Percent Who Agree
83%
81%
50%
U.S. Physicians European Physicians
0%
2001 2003 2005 2007 2009
Source: Manhattan Research, Taking the Pulse® v1.0 (2001) - v8.0 (2008),
Taking the Pulse® Europe v5.0 – 8.0
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Physician Channel Mix is Shifting Fast
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European Physicians Plan to Gather More Pharma Info
from Online Sources in the Future
Percent of Time Physicians Gather Pharma Info
from Online vs. Offline Sources
Offline Sources
10% planned
Online Sources increase in
online reliance
for pharma info
seeking
Other
Current Desired
Among those who are online
Source: Taking the Pulse® Europe v8.0
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The Global Online Professional Experience Today
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The previous slides are an excerpt of the complete presentation.
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Manhattan Research is a global pharmaceutical and healthcare market research and
advisory firm focused on the digital trends shaping the future of consumer and physician
marketing. Broad consumer and physician market research can be segmented for over
125 therapeutic and specialist groups.
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For white papers and other global trends reports from
Manhattan Research, visit:
www.manhattanresearch.com/munich/
mressi@manhattanresearch.com Twitter:
@meredithressi
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