Jewel souk franchisee concept

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  • 1. • Gitanjali as a group is a Rs.12, 500 Cr. • Gitanjali is one of the first companies in corporate with interests in diamond and India to introduce branded jewelery and gold jewelery, retail, infrastructure and has a dominant presence in retail lifestyle businesses. In the diamond and jewelery. The Company has strong gold jewelery segment, the Company has diamond jewelery brands such as a significant presence across the entire ‘D’damas’, ‘Asmi’, ‘Nakshatra’, ‘Gili’, Maya jewelery value chain: From sourcing raw Diamonds ‘Sangini’ etc and sells its materials to selling branded jewelery, products in India through its vast network every avenue in the industry is covered by of 1,450 outlets including outlets in host the Company’s integrated system. Set up stores. In fact, five of the top six brands in in 1966 the company has won over 50 the Indian market are owned or managed awards for outstanding achievements in by Gitanjali. These brands manifest the the exports of polished diamonds. significance of the group in the Indian jewelery retailing market. Additionally, the Company operates 143 retail jewelery stores located across the United States through the acquisitions of Samuel Jewelers and Roger Jewelers.
  • 2. • Jewel souk is a multi category, multi brand stand alone store , bringing together all the major jewelery brands & watches under one roof.• “To be a ONE STOP DESTINATION” - Jewel Souk would also house non – Gitanjali brands.
  • 3. • Destination for Branded Jewelry & Lifestyle brands.• Mix of International & domestic Diamond Jewelry brands.• Wide range of collection with depth & width to cater each & every jewelry customer• A perfect blend of fine & fashion jewelry• In addition a collection of international Watches complements the Category
  • 4. Fine Jewellery Watches – Ddamas – Gili – Morellato – ASMI – Chronostar – Nakshatra – Chronotech – Sangini – Philip – Diya – WOS – JC & RC – Miss SixtyLuxury /Lifestyle – Sector brands(optional) – Marvin – Giantti – Nina Ricci – Adler and Roth – Me design – World of Silver – Gitanjali Gifts
  • 5. Fashion- 5% Diamond-40%100% Gold – 50 % Watches- 5%
  • 6. • Minimum 700-1000 sq.ft carpet area.• Stock Investment – Rs.5 crores or Rs. 70,000/- per sq.ft.• Franchisee Fees – Rs. 10 lakh• Category Mix – 50% in Gold Jewelry & 50% in Diamond Jewelry• Margin Structure – – Gold Jewellery (22 karat) : 6%-8% – Diamond/ Fashion/Watches : 25%
  • 7. Gitanjali FranchiseeMarketing, brand advertising support in Store fit out and branding to be done asnational and regional electronic and print per the Gitanjali normsmediaEvent based regular national and regional An initial and average stock should bepromotions schemes maintained as per the agreementOperational and technical know how and Payment to be made as per agreementsupport termsFacility planning and architectural Goods to be sold at as suggested by thedesigning of the store companyPeriodical product and retailing skills A nominal franchising feetraining for staffAssistance in merchandise selection & All local promotion schemes will be onTrend analysis joint sharing basisLocal Promotion schemes on joint sharing Bearing Capital Expenditures and ongoingbasis operational expendituresProviding products with third party Liberal Exchange Policycertification
  • 8. Exchange Policy The company shall provide 30% stock correction within 6 months from the date of invoice Gold Jewellery: Current gold rate * Net weight of the jewelery less 5%.Buy Back policy Diamond Jewellery: 20% less the invoice value of the jewelery.Cost of Marketing & Advertisement The cost will be shared equally between the franchisee & the company.Discounts & Promotional Schemes The discounts and any scheme to promote the sales will be shared equally.
  • 9. Market evaluation Once the franchisee finalises on the commercial part and the token of Rs.10 lacs is deposited by him, then our team of Merchandisers visit the city to evaluate the market and the growth evaluation. They also try to understand the market needs relating to the design of the jewelery.Store Designing Once the store is finalised, then our team of store designers help you to do the furniture and fixtures of the store. They help you to design the store and also do the execution part. The cost of the furniture and fixture is borne by the franchisee.Staff recruitment As the store fit-outs start, the HR team starts to hunt andand training appoint the right sales force required to achieve healthy salesStock selection We help the franchisee to select the right design so that we do not miss the customerOn-Going support We also provide our franchisee’s by a 365 days back end support system. The franchisee shall be leveraging the power of the brand though operating the store by himself
  • 10. “Entrepreneurs average 3.8 failures before final success.What sets the successful ones apart is their amazingpersistence.” – Lisa M. Amos via Tanya Hamilton“If you don’t take a chance, you don’t stand a chance.” viaGabriella Mischel For further details please call us on 9819290179 or Email us: mangal@gitanjaligroup.com