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Evolution of Management
Dr.T.Mangaleswaran
Senior Lecturer
Vavuniya Campus
Learning Outcomes
• Understand how historical forces influence
the practice of management
• Identify and explain major developments in
the history of management thoughts
• Describe the components of classical,
humanistic, quantitative, & recent perspective
• Identify Contemporary management
challenges
12/29/14 2PGDM1131-Contemporary Management
Why study Evolution?
• It has been the fastest growing discipline both
in content and application over the last 50
years.
• People who ignore the past are destined
(intended) to relive (remember) it.
• A person unaware of mistakes made by others
is likely to repeat them.
12/29/14 3PGDM1131-Contemporary Management
Who contribute to Management
discipline?
• Engineers
• Sociologists
• Psychologist
• Anthropologists
• Lawyers
• Economists
• Accountants
• Mathematician
• Political scientists
• Philosophers
12/29/14 4PGDM1131-Contemporary Management
Management Perspectives
• Classical Perspective
• Humanistic Perspective
• Quantitative Perspective
• Recent Perspectives
– Systems Thinking
– Contingency View
– Qualitative approach
– Technological driven workplace
– Innovative Management Thinking
12/29/14 5PGDM1131-Contemporary Management
12/29/14 6PGDM1131-Contemporary Management
Classical Perspective: 3000 B.C.
• Rational, scientific approach to management
– make organizations efficient operating
machines
● Scientific Management
● Bureaucratic Organizations
● Administrative Principles
712/29/14 PGDM1131-Contemporary Management
Scientific Management
Contributors: Taylor, Frank and Gilbreth, and Henry L Gantt
Frederick Winslow Taylor 1856-1915
“Taylor’s theory that labour productivity could be improved by
scientifically determined management practices earned him
the status of Father of Scientific Management”.
General Approach
• Developed standard method for performing each job.
• Selected workers with appropriate abilities for each job.
• Trained workers in standard method.
• Supported workers by planning work and eliminating interruptions.
• Provided wage incentives to workers for increased output.812/29/14 PGDM1131-Contemporary Management
Scientific Management cont…
Contributions
• Demonstrated the importance of compensation for
performance.
• Initiated the careful study of tasks and jobs.
• Demonstrated the importance of personnel and their training.
Criticisms
• Did not appreciate social context of work and higher needs of
workers.
• Did not acknowledge variance among individuals.
• Tended to regard workers as uninformed and ignored their
ideas
912/29/14 PGDM1131-Contemporary Management
The 4 PrinciplesThe 4 Principles
1. Study the way the job is performed now &
determine new ways to do it.
– Gather detailed, time and motion information.
– Try different methods to see which is best.
2. Codify the new method into rules.
– Teach to all workers.
3. Select workers whose skills match the rules
set in Step 2.
4. Establish a fair level of performance and pay
for higher performance.
– Workers should benefit from higher output.
12/29/14 10PGDM1131-Contemporary Management
Bureaucratic Organizations
• Max Weber 1864-1920
• Prior to Bureaucracy Organizations
– European employees were loyal to a single
individual rather than to the organization or its
mission
– Resources used to realize individual desires rather
than organizational goals
1112/29/14 PGDM1131-Contemporary Management
Max Weber (German Sociologist)
• He described goal oriented large organization as
bureaucracy -- defined as an administrative system
which is deliberately designed for accomplishment of
large scale tasks through coordination of individual
efforts in a rule bound, fair and efficient manner.
• It is characterized by clear division of labor, well
trained personnel appointed on the basis of their
competence, hierarchy, rules and regulations, rational
power and impersonal relationships.
• Bureaucracy has been popularized for referring to
government organizations.
12/29/14 12PGDM1131-Contemporary Management
13
Bureaucracy Organizations
Positions organized
in a hierarchy of authority
Managers subject to
Rules and procedures
that will ensure reliable
predictable behavior
Personnel are selected
and promoted based
on technical
qualifications
Administrative acts
and decisions recorded
in writing
Management separate
from the ownership
of the organization
Division of labor
with Clear definitions of
authority and responsibility
Exhibit 2.3, p. 49
12/29/14 PGDM1131-Contemporary Management
Administrative Principles
• Contributors: Henri Fayol , Mary Parker, and Chester
I. Barnard
• Henri Fayol – (1841-1925) broken the myth that
‘Managers are Born and not made. He insisted that
management is a skill which can be taught.
• Focus:
– Organization rather than the individual
– Define the management functions of planning,
organizing, commanding, coordinating, and
controlling
1412/29/14 PGDM1131-Contemporary Management
Fayol’s 14 PrinciplesFayol’s 14 Principles
1. Division of Labor: allows for job specialization.
– Fayol noted firms can have too much specialization
leading to poor quality and worker involvement.
2. Authority and Responsibility: Fayol included both formal
and informal authority resulting from special expertise.
3. Unity of Command: Employees should have only one
boss.
4. Line of Authority: a clear chain from top to bottom of the
firm.
5. Centralization: the degree to which authority rests at the
very top.
12/29/14 15PGDM1131-Contemporary Management
Fayol’s Principles cont…Fayol’s Principles cont…
6. Unity of Direction: One plan of action to guide the
organization.
7. Equity: Treat all employees fairly in justice and
respect.
8. Order: Each employee is put where they have the
most value.
9. Initiative: Encourage innovation.
10. Discipline: obedient, applied, respectful employees
needed.
12/29/14 16PGDM1131-Contemporary Management
Fayol’s Principles cont…Fayol’s Principles cont…
11. Remuneration of Personnel: The payment
system contributes to success.
12. Stability of Tenure: Long-term employment is
important.
13. General interest over individual interest: The
organization takes precedence over the
individual.
14. Esprit de corps: Share enthusiasm or devotion to
the organization.
12/29/14 17PGDM1131-Contemporary Management
18
Humanistic Perspective
Emphasized understanding human behavior,
needs, and attitudes in the workplace
●Human Relations Movement
●Human Resources Perspective
●Behavioral Sciences Approach
12/29/14 PGDM1131-Contemporary Management
Human Relations Movement
•Emphasized satisfaction of employees’
basic needs as the key to increase worker
productivity.
•Contributor: Elton Mayo established
relationship between social environment
and work output
1912/29/14 PGDM1131-Contemporary Management
Hawthorne Studies
(Western Electric Co. 1924 – 33)
• Ten year study
• Four experimental & three control groups
• Five different tests
• Test pointed to factors other than illumination for
productivity
• 1st
Relay Assembly Test Room experiment, was controversial,
test lasted 6 years
• Interpretation, money not cause of increased output
• Factor that increased output, Human Relations
• These studies established that employees were different from
the machines and would need to be treated differently and
deferentially (respectfully). 2012/29/14 PGDM1131-Contemporary Management
21
Human Resource Perspective
•Suggests jobs should be designed to meet
higher-level needs by allowing workers to use
their full potential.
•Worker Participation and considerate
leadership
•Contributors: Maslow and Douglas McGregor
12/29/14 PGDM1131-Contemporary Management
22
Physiological
Safety
Belongingness
Esteem
Self-
actualization
Abraham Maslow’s
Hierarchy of Needs
Based on needs satisfaction
1908-1970
l
12/29/14 PGDM1131-Contemporary Management
23
• Dislike work –will avoid it
• Must be coerced,
controlled, directed, or
threatened with
punishment
• Prefer direction, avoid
responsibility, little
ambition, want security
• Do not dislike work
• Self direction and self
control
• Seek responsibility
• Imagination, creativity
widely distributed
• Intellectual potential
only partially utilized
Douglas McGregor
Theory X & Y
Theory X Assumptions Theory Y Assumptions
1906-1964
12/29/14 PGDM1131-Contemporary Management
Behavioral Sciences Approach
• Applies social science in an organizational
context
• Draws from economics, psychology, sociology,
anthropology, and other disciplines
– Understand employee behavior and interaction in
an organizational setting
– Organization Development (OD)
24
Sub-field of the Humanistic Management Perspective
12/29/14 PGDM1131-Contemporary Management
Quantitative Perspective
• Emerged after World War II
• Applied mathematics, statistics, and other
quantitative techniques to managerial
problems
Operations Research – mathematical modeling
Operations Management – specializes in physical
production of goods or services
Information Technology – reflected in management
information systems
2512/29/14 PGDM1131-Contemporary Management
Systems Thinking
• An organized enterprise does not exist in vacuum
and is dependent on external environment.
• Two basic types of systems are closed and open
• An open system interacts with the
environment.
• A closed system is self-contained (independent)
• Synergy: performance gains of the whole
surpass the components.
– Synergy is only possible in a coordinated
system.
12/29/14 26PGDM1131-Contemporary Management
12/29/14 27PGDM1131-Contemporary Management
Contingency View
• Early management contributors gave us principles
of management and organization that they
generally assumed to be universally acceptable.
Later research have found exceptions.
• Management, like life itself, is not based on
simplistic principles. Contingency approach is a
product of the integration of various management
theories modulated by the situational variables.
• Since organizations are diverse, one size does not
fit all. Four important variables are, Organization
size, Routineness of Task Technology,
Environmental Uncertainty and individual
differences.
12/29/14 28PGDM1131-Contemporary Management
29
Contingency View of Management
Exhibit 2.6, p. 59
Successful resolution of organizational problems is thought to
depend on managers’ identification of key variations in the
situation at hand
12/29/14 PGDM1131-Contemporary Management
Qualitative Approach
• Quality school is the most current and is
worldwide
• The quality movement is strongly associated
with Japanese companies.
• Degree of excellence of a product or service
provides.
• Contributors: Juran, Philip Crosby &Deming.
12/29/14 30PGDM1131-Contemporary Management
Total Quality Management (TQM)
• During 1980s and into 1990s, TQM focuses on
managing the total organization to deliver better
quality to customers.
• Elements: employee involvement, focus on
customer, benchmarking and continuous
improvement
• TQM is the integration of all functions and
processes within an organization in order to
achieve continuous improvement of the quality
of goods and services.
12/29/14 31PGDM1131-Contemporary Management
Technology –Driven workplace
• Popular recent trend
1) Customer Relationship Management (CRM)
2) Outsourcing
3) Supply Chain Management
• Techniques are related to the shift to
technology –driven workplacec.
• Today , many employees perform much of
their work on computers, virtual teams,
connected electronically.
12/29/14 32PGDM1131-Contemporary Management
Innovative Management
• Managers are looking for new techniques and
approaches that adequately respond to
customers needs and the demands of the
environment.
• Managers tend to look for fresh ideas to help
them cope during difficult times.
• Recent challenges: tough economy, volatile
stock market, environmental and
organizational crises, war and terrorism etc…
12/29/14 33PGDM1131-Contemporary Management
Contemporary Management Challenges
• Erratic (unpredictable) economy
• Management of Diversity (variety)
• Technological Advancement
• Globalization
• Ethics and social responsibility
• Quality
12/29/14 34PGDM1131-Contemporary Management
Conclusions
In view of the discussions so far, management has
started to become less based on the
conceptualization of classical theory of
management and the typical military command and
control, and more on facilitation and support of
collaborative activity. Now management deals with
the complexities of human interaction to achieve
organizational or group goals in an effective and
efficient manner.
12/29/14 35PGDM1131-Contemporary Management
Thank you
• Question and Discussion
12/29/14 36PGDM1131-Contemporary Management

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Evolution of Management Thought from Classical to Contemporary Perspectives

  • 2. Learning Outcomes • Understand how historical forces influence the practice of management • Identify and explain major developments in the history of management thoughts • Describe the components of classical, humanistic, quantitative, & recent perspective • Identify Contemporary management challenges 12/29/14 2PGDM1131-Contemporary Management
  • 3. Why study Evolution? • It has been the fastest growing discipline both in content and application over the last 50 years. • People who ignore the past are destined (intended) to relive (remember) it. • A person unaware of mistakes made by others is likely to repeat them. 12/29/14 3PGDM1131-Contemporary Management
  • 4. Who contribute to Management discipline? • Engineers • Sociologists • Psychologist • Anthropologists • Lawyers • Economists • Accountants • Mathematician • Political scientists • Philosophers 12/29/14 4PGDM1131-Contemporary Management
  • 5. Management Perspectives • Classical Perspective • Humanistic Perspective • Quantitative Perspective • Recent Perspectives – Systems Thinking – Contingency View – Qualitative approach – Technological driven workplace – Innovative Management Thinking 12/29/14 5PGDM1131-Contemporary Management
  • 7. Classical Perspective: 3000 B.C. • Rational, scientific approach to management – make organizations efficient operating machines ● Scientific Management ● Bureaucratic Organizations ● Administrative Principles 712/29/14 PGDM1131-Contemporary Management
  • 8. Scientific Management Contributors: Taylor, Frank and Gilbreth, and Henry L Gantt Frederick Winslow Taylor 1856-1915 “Taylor’s theory that labour productivity could be improved by scientifically determined management practices earned him the status of Father of Scientific Management”. General Approach • Developed standard method for performing each job. • Selected workers with appropriate abilities for each job. • Trained workers in standard method. • Supported workers by planning work and eliminating interruptions. • Provided wage incentives to workers for increased output.812/29/14 PGDM1131-Contemporary Management
  • 9. Scientific Management cont… Contributions • Demonstrated the importance of compensation for performance. • Initiated the careful study of tasks and jobs. • Demonstrated the importance of personnel and their training. Criticisms • Did not appreciate social context of work and higher needs of workers. • Did not acknowledge variance among individuals. • Tended to regard workers as uninformed and ignored their ideas 912/29/14 PGDM1131-Contemporary Management
  • 10. The 4 PrinciplesThe 4 Principles 1. Study the way the job is performed now & determine new ways to do it. – Gather detailed, time and motion information. – Try different methods to see which is best. 2. Codify the new method into rules. – Teach to all workers. 3. Select workers whose skills match the rules set in Step 2. 4. Establish a fair level of performance and pay for higher performance. – Workers should benefit from higher output. 12/29/14 10PGDM1131-Contemporary Management
  • 11. Bureaucratic Organizations • Max Weber 1864-1920 • Prior to Bureaucracy Organizations – European employees were loyal to a single individual rather than to the organization or its mission – Resources used to realize individual desires rather than organizational goals 1112/29/14 PGDM1131-Contemporary Management
  • 12. Max Weber (German Sociologist) • He described goal oriented large organization as bureaucracy -- defined as an administrative system which is deliberately designed for accomplishment of large scale tasks through coordination of individual efforts in a rule bound, fair and efficient manner. • It is characterized by clear division of labor, well trained personnel appointed on the basis of their competence, hierarchy, rules and regulations, rational power and impersonal relationships. • Bureaucracy has been popularized for referring to government organizations. 12/29/14 12PGDM1131-Contemporary Management
  • 13. 13 Bureaucracy Organizations Positions organized in a hierarchy of authority Managers subject to Rules and procedures that will ensure reliable predictable behavior Personnel are selected and promoted based on technical qualifications Administrative acts and decisions recorded in writing Management separate from the ownership of the organization Division of labor with Clear definitions of authority and responsibility Exhibit 2.3, p. 49 12/29/14 PGDM1131-Contemporary Management
  • 14. Administrative Principles • Contributors: Henri Fayol , Mary Parker, and Chester I. Barnard • Henri Fayol – (1841-1925) broken the myth that ‘Managers are Born and not made. He insisted that management is a skill which can be taught. • Focus: – Organization rather than the individual – Define the management functions of planning, organizing, commanding, coordinating, and controlling 1412/29/14 PGDM1131-Contemporary Management
  • 15. Fayol’s 14 PrinciplesFayol’s 14 Principles 1. Division of Labor: allows for job specialization. – Fayol noted firms can have too much specialization leading to poor quality and worker involvement. 2. Authority and Responsibility: Fayol included both formal and informal authority resulting from special expertise. 3. Unity of Command: Employees should have only one boss. 4. Line of Authority: a clear chain from top to bottom of the firm. 5. Centralization: the degree to which authority rests at the very top. 12/29/14 15PGDM1131-Contemporary Management
  • 16. Fayol’s Principles cont…Fayol’s Principles cont… 6. Unity of Direction: One plan of action to guide the organization. 7. Equity: Treat all employees fairly in justice and respect. 8. Order: Each employee is put where they have the most value. 9. Initiative: Encourage innovation. 10. Discipline: obedient, applied, respectful employees needed. 12/29/14 16PGDM1131-Contemporary Management
  • 17. Fayol’s Principles cont…Fayol’s Principles cont… 11. Remuneration of Personnel: The payment system contributes to success. 12. Stability of Tenure: Long-term employment is important. 13. General interest over individual interest: The organization takes precedence over the individual. 14. Esprit de corps: Share enthusiasm or devotion to the organization. 12/29/14 17PGDM1131-Contemporary Management
  • 18. 18 Humanistic Perspective Emphasized understanding human behavior, needs, and attitudes in the workplace ●Human Relations Movement ●Human Resources Perspective ●Behavioral Sciences Approach 12/29/14 PGDM1131-Contemporary Management
  • 19. Human Relations Movement •Emphasized satisfaction of employees’ basic needs as the key to increase worker productivity. •Contributor: Elton Mayo established relationship between social environment and work output 1912/29/14 PGDM1131-Contemporary Management
  • 20. Hawthorne Studies (Western Electric Co. 1924 – 33) • Ten year study • Four experimental & three control groups • Five different tests • Test pointed to factors other than illumination for productivity • 1st Relay Assembly Test Room experiment, was controversial, test lasted 6 years • Interpretation, money not cause of increased output • Factor that increased output, Human Relations • These studies established that employees were different from the machines and would need to be treated differently and deferentially (respectfully). 2012/29/14 PGDM1131-Contemporary Management
  • 21. 21 Human Resource Perspective •Suggests jobs should be designed to meet higher-level needs by allowing workers to use their full potential. •Worker Participation and considerate leadership •Contributors: Maslow and Douglas McGregor 12/29/14 PGDM1131-Contemporary Management
  • 22. 22 Physiological Safety Belongingness Esteem Self- actualization Abraham Maslow’s Hierarchy of Needs Based on needs satisfaction 1908-1970 l 12/29/14 PGDM1131-Contemporary Management
  • 23. 23 • Dislike work –will avoid it • Must be coerced, controlled, directed, or threatened with punishment • Prefer direction, avoid responsibility, little ambition, want security • Do not dislike work • Self direction and self control • Seek responsibility • Imagination, creativity widely distributed • Intellectual potential only partially utilized Douglas McGregor Theory X & Y Theory X Assumptions Theory Y Assumptions 1906-1964 12/29/14 PGDM1131-Contemporary Management
  • 24. Behavioral Sciences Approach • Applies social science in an organizational context • Draws from economics, psychology, sociology, anthropology, and other disciplines – Understand employee behavior and interaction in an organizational setting – Organization Development (OD) 24 Sub-field of the Humanistic Management Perspective 12/29/14 PGDM1131-Contemporary Management
  • 25. Quantitative Perspective • Emerged after World War II • Applied mathematics, statistics, and other quantitative techniques to managerial problems Operations Research – mathematical modeling Operations Management – specializes in physical production of goods or services Information Technology – reflected in management information systems 2512/29/14 PGDM1131-Contemporary Management
  • 26. Systems Thinking • An organized enterprise does not exist in vacuum and is dependent on external environment. • Two basic types of systems are closed and open • An open system interacts with the environment. • A closed system is self-contained (independent) • Synergy: performance gains of the whole surpass the components. – Synergy is only possible in a coordinated system. 12/29/14 26PGDM1131-Contemporary Management
  • 28. Contingency View • Early management contributors gave us principles of management and organization that they generally assumed to be universally acceptable. Later research have found exceptions. • Management, like life itself, is not based on simplistic principles. Contingency approach is a product of the integration of various management theories modulated by the situational variables. • Since organizations are diverse, one size does not fit all. Four important variables are, Organization size, Routineness of Task Technology, Environmental Uncertainty and individual differences. 12/29/14 28PGDM1131-Contemporary Management
  • 29. 29 Contingency View of Management Exhibit 2.6, p. 59 Successful resolution of organizational problems is thought to depend on managers’ identification of key variations in the situation at hand 12/29/14 PGDM1131-Contemporary Management
  • 30. Qualitative Approach • Quality school is the most current and is worldwide • The quality movement is strongly associated with Japanese companies. • Degree of excellence of a product or service provides. • Contributors: Juran, Philip Crosby &Deming. 12/29/14 30PGDM1131-Contemporary Management
  • 31. Total Quality Management (TQM) • During 1980s and into 1990s, TQM focuses on managing the total organization to deliver better quality to customers. • Elements: employee involvement, focus on customer, benchmarking and continuous improvement • TQM is the integration of all functions and processes within an organization in order to achieve continuous improvement of the quality of goods and services. 12/29/14 31PGDM1131-Contemporary Management
  • 32. Technology –Driven workplace • Popular recent trend 1) Customer Relationship Management (CRM) 2) Outsourcing 3) Supply Chain Management • Techniques are related to the shift to technology –driven workplacec. • Today , many employees perform much of their work on computers, virtual teams, connected electronically. 12/29/14 32PGDM1131-Contemporary Management
  • 33. Innovative Management • Managers are looking for new techniques and approaches that adequately respond to customers needs and the demands of the environment. • Managers tend to look for fresh ideas to help them cope during difficult times. • Recent challenges: tough economy, volatile stock market, environmental and organizational crises, war and terrorism etc… 12/29/14 33PGDM1131-Contemporary Management
  • 34. Contemporary Management Challenges • Erratic (unpredictable) economy • Management of Diversity (variety) • Technological Advancement • Globalization • Ethics and social responsibility • Quality 12/29/14 34PGDM1131-Contemporary Management
  • 35. Conclusions In view of the discussions so far, management has started to become less based on the conceptualization of classical theory of management and the typical military command and control, and more on facilitation and support of collaborative activity. Now management deals with the complexities of human interaction to achieve organizational or group goals in an effective and efficient manner. 12/29/14 35PGDM1131-Contemporary Management
  • 36. Thank you • Question and Discussion 12/29/14 36PGDM1131-Contemporary Management