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  • 1. MARKETING APPLICATIONS & PRACTICES MARK CLASSES … A Remarkable Choice Presented to: Prof. Yasmin Singaporewala Presented by: PRANALI BANGAL 64 SWAGAT BARE 65 MANEESHA PATEL 96 NAMITA RAINA 106 RAJU PATEL 114
  • 2. FIRM PROFILE:Name: MARK CLASSESPlace: Arthur Road, MumbaiCompany Business: o It is basically a coaching classes. o Provides education from S.S.C. to M.Com o Provides Computer courses like Tally, DTP, Web Designing etc. o Partnership Firm (3 Partners) o Have authorization of 4 Open Universities MISSION & VISION
  • 3. MARKETING…(A) SEGMENTATION:  Geographic (Local)  Demographic (Age, Gender, Income, Occupation)(B) TARGET:  Students (15-25 age group)  Working Professionals(C) POSITIONING:  As a remarkable choice
  • 4. Continue…Product : Offer CoachingPrice : Penetration… (Rs. 7,000-25,000/-)Various other Pricing strategies:  Bundled pricing strategy  Discounted pricing strategyPlace : Arthur RoadPromotion : Pamphlet Distribution Advertisement in Newspapers Banner Ads at Bus stops & railway stations Promotion in various college events`
  • 5. FINANCE:Estimated volume of Funds: Rs. 1.20 Cr.Sources of Funds:  Admissions  Returns on InvestmentsWhat is done with profit?  Equal distribution among partners  Investments in various schemes for future returns
  • 6. Human Resource Management:a.Total staff : 52 staffs (including teachers, admin, and peons).b. Age group : between (20 to 40 years)c. Skilled/ semi skilled staffs : Skilled personnel for teaching, admin & paperchecking Semi skilled for supervision & as peons.d. Salary structure:Basic Salary + T.A. (ranges between 5000 to 30,000 p.m.)
  • 7. Continue…e. Recruitment.f. Education qualifications.g. Job Design & Job Specification:A) Job Design:i) For teachers:  2 hours lectures twice in a week.  Salary depends upon the no. of lectures takesii) For other staffs:  9 hours duty.  Convincing admissions  Keeping daily records of students etc.B) Job Specification:C) LEGAL REQUIREMENTS:
  • 8. Continue…h. Shifts: 2 shiftsi. Internal communication: Both up/down and side-to-side within anorganization is done as follows:  One-on-one meetings  Staff/team meetings  Emails  Open Door policyj. Motivational measures taken: incentives, bonus, extra pay on overtime etc.k. Training: - On the job training is provided.
  • 9. Problem faced by firm: The main problem which is being faced by thefirm is low admissions for FY/SY/TYB.Com.Reasons:We found that the main reason behind this problemis availability of various other degree courses such asBAF, BMS, BBI, BMM etc.Also in that particular area there is stiff competitionin the same industry.Recommendations:The firm should expand its business and shouldstart with the above degree courses.The advertisement is not done time to time so itshould be checked.
  • 10. THANK YOU

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