Business Plan

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Business Plan

  1. 1. BP Business Plan
  2. 2. INTRODUCTION Why coconut water? Company Profile VISION MISSION
  3. 3. CONTINUE… Problem statement SolutionOpportunity & Market
  4. 4. Market SegmentationVariables Used for Segmentation1) Geographic variables2) Demographic variables3) Behavioral variables
  5. 5. Target Market…• Primary Market• Secondary Market
  6. 6. MARKETING MIX
  7. 7. PRODUCTBRAND NAME: COCO FRSEH. COCO FRESH in three flavors :- Coco FRESH ( Normal ) Coco FRESH (Strawberry) Coco FRESH ( Mango Flavors )All Above Three are available in 180ml & 560ml with Tetra Packaging .
  8. 8. Coconut Water Processing of CoCofresh TetraPacked Water Processing Transported by rented truck Farmer Warehouse (Belgaum) Transport Warehouse Processing (Unit) (Belgaum)Transported by rented truck Purchase Stalls Customer and Shops
  9. 9. Place…• Why this location- Belgaum• Distribution Channel Manufacturer Belgaum Delhi Wholesales Distributor Mumbai Retail Distributor Within region Final Customer
  10. 10. PRICE  180 ml. - Rs. 18  560 ml. – Rs. 50 • PRICING POLICY
  11. 11. PROMOTIONAL IDEAS Tie up with local cinemas to increase our branding. Tie up with schools & colleges Tie up with beauty, healthcare and fitness centers Vending Machine Use of Web Marketing
  12. 12.  THE FACTORS INFLUENCING DEMAND OF OUR PRODUCTS - High consumer retention rate - Great distribution Network - Competitive Advantage- Price - Well-health product - Natural Product PRODUCT LIFE CYCLE LEGAL FORMALITIES
  13. 13. CURRENT COMPETITORS… Jain Agro foods Pvt. Ltd – Bangalore (Karnatka). Sakthi Coir Export – Coimbatore (Tamil Nadu). Pure Tropic Manufacture – Tiruppur (Tamil Nadu). Sri Jayalaxmi foods – Ahemedabad(Gujarat). Noval Products –Pondicherry
  14. 14. SWOT Analysis Strength WeaknessAdequate availability of raw Seasonal availability of fruits materials.  Brand acknowledgement High consumer retention rate .  Late entry into the market. Natural Product. Opportunity ThreatsParticipation with a growing Unstable government policies industry. Rising Global Warming Competitive advantage over carbonated soft drinks.Success of incredible India campaign
  15. 15. H.R. PRACTICES•Training & Development• Skills required•Salaries• Safety• Standard Working Environment

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