Discovering The Digital Soul We develop trust across miles and distrust around a corner. The web is more a social creation than a technical one
At The Helm of World Wide Web
Discussing the history of the web evolution from Web1.0 to 2.0 to upcoming web 3.0
What’s happening on web now and how you are involve?
Your Ideal way forward for promoting your Image and helping Corporate Brand.
Future Communications, Connection and Collaboration
Taking the right step
Tectonic Plates Shifting Era of Citizenship People expect a relationship with companies/brands Change in Behavior From what you want to what you need
Web 2.0The participative web Tools in the hands of users User-generated content Focus on the user/participant "the wildly read-write web*1 billion+ global users (2006)focused on communitiesblogssharing contentWikipediaXML, RSSweb applicationstagging ("folksonomy")cost per clickword of mouth SAAS (Software as a Service) inter‐personal connectivity connectivity between applications Collective intelligence Web 3.0"the portable personal web"focused on the individual life streamconsolidating dynamic contentthe semantic webwidgets, drag & drop mash upsuser behavior ("me-onomy")iGoogle, NetVibesuser engagementadvertainment Web 1.0The web as publishing mediumRevolutionary, but still predominantly one-way / asymmetricalFocus on the web site"the mostly read only web"45 million global users (1996)Focused on companiesHome pagesOwning contentHTML, portalsweb formsdirectories (taxonomy)Netscapepages viewsRead Only Weblimited user interactionkeyword‐based (dumb) search “Web 2.0 is a move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)". "Web 2.0" facilitates interactive information sharing, interoperability, user-centereddesign and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashupsand folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. From read-only material to the "bottom-up", with many users being contributors and producers of information, as well as the traditional consumers.
The Future Of Web
How tagging will shape the future search vocabularies describing “things”:properties, domains, personsspecifying relations between resourcesmanaging knowledge about things Knowledge about resources can be shared within a given community of practice structuring information conform to different points of view. Web 2.0 A platform that give users the possibility (liberty) to control their data
The Communication Prism
The Communication Prism Light Version
The Communication Prism Basic Version
Dispersion of Authority Newspaper readership is down 30% In 2008 in US more people rely on the Internet (40%) for news than rely on newspapers (35%) People will watch 100 million videos on YouTube today 79% of all adults are online – for an average of 33 hours per week 40% of all Americans will end a text message today; 90% of those will be read while billions of emails will be deleted without being opened One in 10 Americans online are now on Twitter People visit 114 domains and visit 2500 web pages each month
Social Media is Now Mainstream Adapt message and style to forum
Collaboration on Facebook
Entertaining or compelling on YouTube
Customer service and tips on Twitter
100M active users. Greatest growth is from people age 35-49 Two Thirds of people online now use social networking or blogging Wikipedia—120M visitors a month 5.5 billion unique video feeds in April; #2 most popular search engine Twitter grew 1,382% in last 12 months; More than 7M US visitors in Feb. 23% of mobile users in the UK, and 19% in the US visited social network site Social search depends on content and relationships. There are more searches being conducted inside social networks such as Twitter.
The Public Engagement Toolkit Open Open Collaboration Open Communication
Collaboration Communication ControlledCollaboration ControlledCommunication
Sponsored content with third parties
It’s about the PEOPLE using it
People connected Change the way we communicate
Understanding the Jargon Social Networks Collaborative Tools Customers Service Networks Location Video/Music Podcasts Documents Events Emails Wiki Pictures Training Libraries Web Bookmarking Presentation Website/page creation RSS, news feeds Mind-mapping Travel/tourism Discussion Social Bookmark Comment and Reputation Crowd sourced Content Macromedia Life streams SMS/Voice Blog Platforms Blog Conversations Blog Communities
Types of Social Media
We no longer TARGET AUDIENCES, we PARTICIPATE in COMMUNITIES.
What Really is a Blog?
Write about what you know
Write about what you’re interested in
Write about industry trends and breaking news
Research, research, research (RSS feeds)
Blogging is not just the TECHNOLOGY
It’s a CONVERSATION
Differentiate yourself from the competition
Position your focused message in the hearts and minds of your target customers
Deliver your message clearly and quickly
Strike an emotional chord
Create strong customer loyalty
-- Steven Yoder, Get Slightly Famous
Demonstrate leadership in the industry
Provide a connection to their audience and peers
Start a wider conversation with their marketplace
Use the Web to demonstrate their value message
-- Backbone Media
Blog? Blogger? Blogging? Adam is a blogger and he is currently blogging about Effile Tower on his new travel blog. The blogosphere will enjoy his new blog post Why Blog
Relevant Web Extension Web bookmarking Connotea, Del.icio.us Documents Google Docs, Scribd Mindmapping & diagrams Bubbl.us , Gliffy Video Blip.TV, JumpCut , Vimeo Presentations SlideLive, Slideshare, Sliderocket Eveniments Eventful, Upcoming Project management Basecamp Travel/tourism Dopplr, TouristR Blogs Word Press, Blogger, Type Pad Events Zvents, Eventful, Upcoming Audio Odeo, Blog Talk Radio Email SMS Communications Channel Micro Blog Twitter, Jaiku, Pownce Personal Social Networks
Linkedin, FaceBook, MySpace
Website/page creation Pageflakes, Netvibes, Zimbio Squidoo, Pbwiki, Disposable web pages RSS, News Feeds Bloglines, Google Reader, Kick RSS Collaboration/Sharing Google docs, Adobe Buzzword Cl1p.net, Meet-O-Matic Training WizIQ Customer Service Crossloop Photo’s Flickr, Piccasa, Zoomr, Smugmug Videos YouTube, Kyte Bookmarking FURL, Del.icio.us Communication Twitter, Meebo
Next Generation SearchDesigned for Web 3.0
Text Recognition Explanations
Intelligence Knowledge Information Database
Smart Decision Connection to live Suppliers/Manufacturers
Voice Recognition Recording
Security Adaptability Convenience
How to Market Yourself on the Web Use Your Real Name ditch any nickname you’ve used in 8th grade Be Consistent And Professional color schemes, profile pictures, etc. Get Your Own Site is yourname.com available? Buy it! Use Social Networking Sites contribute to the conversation Read And Comment Like Crazy google reader should be your best friend Strike A Balance be professional but have a personality Google Your Name look at the results, and if you wouldn’t want a boss to see it, take it down Rethink Who’s Listening Think of It as an Investment might cost a few bucks, but huge payoffs BE SOCIAL quit saying you don’t ‘get it’ ... and just try it network. network. network post links. answer questions. ask questions. share tips. before you start don’t leave you page blank Your Google Search Is Your Business Card
Browse Right Let’s start with the right ride to take us where we need to go. There are many web browsers out there, but some seem to offer more than others. Let’s stay focused on the most open and platform independent browsers.
Task 1: Creating The Personal Cloud Yay!!! Mine! Mine! It’s All Mine! How do I drive this thing?
Creating the Personal Cloud in One Simple Step: Roadmap It seems complex but is as simple as breathing. We want information to travel in and out in a simple and sensible manner. These tools do precisely that with minimal effort. The Digital You @ the Local Computer Your Friends Stuff
Sharing and Collaboration Google Office Make the Drop DropBox Recommendation for You to Start Registering and Participate In Social Networking Photos/Videos Blogs Document Sharing Bookmarks/Tagging
Training Backup Customer Service N/W Mozy Backup Payments Travel/Tour/Location Lifestream SMS/Task Mgt Digital Assets Mindmap Digsby Online Help
We await you suggestions of any useful Tools/Web Site to be shared by RES staff write to firstname.lastname@example.org