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Web Communication

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Web Communication Web Communication Presentation Transcript

  • Discovering The Digital Soul
    We develop trust across miles and distrust around a corner. The web is more a social creation than a technical one
  • At The Helm of World Wide Web
    • Discussing the history of the web evolution from Web1.0 to 2.0 to upcoming web 3.0 View slide
    • What’s happening on web now and how you are involve? View slide
    • Your Ideal way forward for promoting your Image and helping Corporate Brand.
    • Future Communications, Connection and Collaboration
    • Taking the right step
    WEB
  • Tectonic Plates Shifting
    Era of Citizenship
    People expect a relationship with companies/brands
    Change in Behavior
    From what you want to what you need
  • Web 2.0The participative web
    Tools in the hands of users
    User-generated content
    Focus on the user/participant
    "the wildly read-write web*1 billion+ global users (2006)focused on communitiesblogssharing contentWikipediaXML, RSSweb applicationstagging ("folksonomy")cost per clickword of mouth
    SAAS (Software as a Service)
    inter‐personal connectivity
    connectivity between applications
    Collective intelligence
    Web 3.0"the portable personal web"focused on the individual life streamconsolidating dynamic contentthe semantic webwidgets, drag & drop mash upsuser behavior ("me-onomy")iGoogle, NetVibesuser engagementadvertainment
    Web 1.0The web as publishing mediumRevolutionary, but still predominantly one-way / asymmetricalFocus on the web site"the mostly read only web"45 million global users (1996)Focused on companiesHome pagesOwning contentHTML, portalsweb formsdirectories (taxonomy)Netscapepages viewsRead Only Weblimited user interactionkeyword‐based (dumb) search
    “Web 2.0 is a move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)".
    "Web 2.0" facilitates interactive information sharing, interoperability, user-centereddesign and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashupsand folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. From read-only material to the "bottom-up", with many users being contributors and producers of information, as well as the traditional consumers.
  • The Future Of Web
  • How tagging will shape the future search
    vocabularies describing “things”:properties, domains, personsspecifying relations between resourcesmanaging knowledge about things
    Knowledge about resources can be shared within a given community of practice structuring information conform to different points of view.
    Web 2.0 A platform that give users the possibility (liberty) to control their data
  • The Communication Prism
  • The Communication Prism
    Light Version
  • The Communication Prism
    Basic Version
  • Dispersion of Authority
    Newspaper readership is down 30%
    In 2008 in US more people rely on the Internet (40%) for news than rely on newspapers (35%)
    People will watch 100 million videos on YouTube today
    79% of all adults are online – for an average of 33 hours per week
    40% of all Americans will end a text message today; 90% of those will be read while billions of emails will be deleted without being opened
    One in 10 Americans online are now on Twitter
    People visit 114 domains and visit 2500 web pages each month
  • Social Media is Now Mainstream
    Adapt message and style to forum
    • Collaboration on Facebook
    • Entertaining or compelling on YouTube
    • Customer service and tips on Twitter
    100M active users. Greatest growth is from people age 35-49
    Two Thirds of people online now use social networking or blogging
    Wikipedia—120M visitors a month
    5.5 billion unique video feeds in April; #2 most popular search engine
    Twitter grew 1,382% in last 12 months; More than 7M US visitors in Feb.
    23% of mobile users in the UK, and 19% in the US visited social network site
    Social search depends on content and relationships. There are more searches being conducted inside social networks such as Twitter.
  • The Public Engagement Toolkit
    Open
    Open Collaboration
    Open Communication
    • Ideastorms
    • Wikipedia
    • Issue Aggregator
    • Pilot Programs
    • Coalition
    • Development
    • Viral Video
    • Micro-blogs
    • Employee/CEO blog
    • MSM interviews
    • InfluencerRoundtable
    Collaboration
    Communication
    ControlledCollaboration
    ControlledCommunication
    • Podcasts
    • Search mktg
    • Widgets
    • CEO Speeches
    • Video contests
    • Social nets
    • Sponsored content with third parties
    • Town Halls
    Controlled
  • It’s about the PEOPLE using it
  • People connected
    Change the way we communicate
  • Understanding the Jargon
    Social Networks
    Collaborative Tools
    Customers Service Networks
    Location
    Video/Music
    Podcasts
    Documents
    Events
    Emails
    Wiki
    Pictures
    Training
    Libraries
    Web Bookmarking
    Presentation
    Website/page creation
    RSS, news feeds
    Mind-mapping
    Travel/tourism
    Discussion
    Social Bookmark
    Comment and Reputation
    Crowd sourced Content
    Macromedia
    Life streams
    SMS/Voice
    Blog Platforms
    Blog Conversations
    Blog Communities
  • Types of Social Media
  • We no longer TARGET AUDIENCES,
    we PARTICIPATE in COMMUNITIES.
  • What Really is a Blog?
    • Write about what you know
    • Write about what you’re interested in
    • Write about industry trends and breaking news
    • Research, research, research (RSS feeds)
  • Blogging is not just
    the TECHNOLOGY
  • It’s a
    CONVERSATION
    • Differentiate yourself from the competition
    • Position your focused message in the hearts and minds of your target customers
    • Deliver your message clearly and quickly
    • Project credibility
    • Strike an emotional chord
    • Create strong customer loyalty
    -- Steven Yoder, Get Slightly Famous
    • Demonstrate leadership in the industry
    • Provide a connection to their audience and peers
    • Start a wider conversation with their marketplace
    • Use the Web to demonstrate their value message
    -- Backbone Media
  • Blog? Blogger? Blogging?
    Adam is a blogger and he is currently blogging about Effile Tower on his new travel blog.
    The blogosphere will enjoy his new blog post
    Why Blog
  • Relevant Web Extension
    Web bookmarking
    Connotea, Del.icio.us
    Documents
    Google Docs, Scribd
    Mindmapping & diagrams
    Bubbl.us , Gliffy
    Video
    Blip.TV, JumpCut , Vimeo
    Presentations
    SlideLive, Slideshare, Sliderocket
    Eveniments
    Eventful, Upcoming
    Project management
    Basecamp
    Travel/tourism
    Dopplr, TouristR
    Blogs
    Word Press, Blogger, Type Pad
    Events
    Zvents, Eventful, Upcoming
    Audio
    Odeo, Blog Talk Radio
    Email
    SMS
    Communications Channel
    Micro Blog
    Twitter, Jaiku, Pownce
    Personal Social Networks
    • Linkedin, FaceBook, MySpace
    Website/page creation
    Pageflakes, Netvibes, Zimbio
    Squidoo, Pbwiki, Disposable web pages
    RSS, News Feeds
    Bloglines, Google Reader, Kick RSS
    Collaboration/Sharing
    Google docs, Adobe Buzzword
    Cl1p.net, Meet-O-Matic
    Training
    WizIQ
    Customer Service
    Crossloop
    Photo’s
    Flickr, Piccasa, Zoomr, Smugmug
    Videos
    YouTube, Kyte
    Bookmarking
    FURL, Del.icio.us
    Communication
    Twitter, Meebo
  • Next Generation SearchDesigned for Web 3.0
  • Text Recognition
    Explanations
  • Translation
    Location
  • Surfing
  • Details
    Composition
  • Subject/Object
    Forecasting
  • Timeline/History
    Discovery
  • Intelligence
    Knowledge
    Information
    Database
  • Smart Decision
    Connection to live Suppliers/Manufacturers
  • Voice Recognition
    Recording
  • Security
    Adaptability
    Convenience
  • How to Market Yourself on the Web
    Use Your Real Name
    ditch any nickname you’ve used in 8th grade
    Be Consistent And Professional
    color schemes, profile pictures, etc.
    Get Your Own Site
    is yourname.com available? Buy it!
    Use Social Networking Sites
    contribute to the conversation
    Read And Comment Like Crazy
    google reader should be your best friend
    Strike A Balance
    be professional but have a personality
    Google Your Name
    look at the results, and if you wouldn’t want a boss to see it, take it down
    Rethink Who’s Listening
    Think of It as an Investment
    might cost a few bucks, but huge payoffs
    BE SOCIAL
    quit saying you don’t ‘get it’
    ... and just try it
    network. network. network
    post links.
    answer questions.
    ask questions.
    share tips.
    before you start
    don’t leave you page blank
    Your Google Search Is Your Business Card
  • Browse Right
    Let’s start with the right ride to take us where we need to go. There are many web browsers out there, but some seem to offer more than others. Let’s stay focused on the most open and platform independent browsers.
  • Task 1: Creating The Personal Cloud
    Yay!!! Mine! Mine! It’s All Mine! How do I drive this thing?

  • Creating the Personal Cloud in One Simple Step: Roadmap
    It seems complex but is as simple as breathing. We want information to travel in and out in a simple and sensible manner. These tools do precisely that with minimal effort.
    The Digital You @ the Local Computer
    Your Friends Stuff
  • Sharing and Collaboration
    Google Office
    Make the Drop
    DropBox
    Recommendation for You to Start Registering and Participate In
    Social Networking
    Photos/Videos
    Blogs
    Document Sharing
    Bookmarks/Tagging
  • Training
    Backup
    Customer Service N/W
    Mozy Backup
    Payments
    Travel/Tour/Location
    Lifestream
    SMS/Task Mgt
    Digital Assets
    Mindmap
    Digsby
    Online Help
  • We await you suggestions of any useful Tools/Web Site
    to be shared by RES staff
    write to
    mkhan@res.com.kw
  • SOCIAL NETWORKING
  • Facebook (21)
  • LinkedIn (22)
  • LiveJournal(23)
  • Flickr (24)
  • LibraryThing (25)
  • MySpace (26)
  • YouTube (27)
  • PRESENTATIONS
  • Slideshare.net (1)
  • Sliderocket (2)
  • BOOKMARKING
  • FURL (28)
  • Del.icio.us (29)
  • COLLABORATION/SHARING
  • Google docs (13)
  • Adobe Buzzword (14)
  • Cl1p.net (15)
  • Meet-O-Matic (16)
  • Friendfeed (17)
  • WizIQ (18)
  • Crossloop (19)
  • Drop.io (20)
  • Sheriff Ratings (37)
  • Catalog card generator (38)
  • COMMUNICATION
  • Twitter (30)
  • Plugoo (31)
  • Gabbly Chat (32)
  • Meebo (33)
  • Google custom search (34)
  • Eurekster swicki (35)
  • Social Mention (36)
  • WEBSITE/PAGE CREATION
  • Pageflakes (3)
  • Netvibes (4)
  • Zimbio (5)
  • Squidoo (6)
  • PBwiki (7)
  • Disposable web pages (8)
  • RSS, NEWS FEEDS
  • Bloglines (9)
  • Google Reader (10)
  • FeedMySearch (11)
  • Kick RSS (12)