Web Communication

Discovering The Digital Soul
We develop trust across miles and distrust around a corner. The web is more a social creation than a technical one

At The Helm of World Wide Web

Discussing the history of the web evolution from Web1.0 to 2.0 to upcoming web 3.0
What’s happening on web now and how you are involve?
Your Ideal way forward for promoting your Image and helping Corporate Brand.
Future Communications, Connection and Collaboration
Taking the right step

WEB

Tectonic Plates Shifting
Era of Citizenship
People expect a relationship with companies/brands
Change in Behavior
From what you want to what you need

Web 2.0The participative web
Tools in the hands of users
User-generated content
Focus on the user/participant
"the wildly read-write web*1 billion+ global users (2006)focused on communitiesblogssharing contentWikipediaXML, RSSweb applicationstagging ("folksonomy")cost per clickword of mouth
SAAS (Software as a Service)
inter‐personal connectivity
connectivity between applications
Collective intelligence
Web 3.0"the portable personal web"focused on the individual life streamconsolidating dynamic contentthe semantic webwidgets, drag & drop mash upsuser behavior ("me-onomy")iGoogle, NetVibesuser engagementadvertainment
Web 1.0The web as publishing mediumRevolutionary, but still predominantly one-way / asymmetricalFocus on the web site"the mostly read only web"45 million global users (1996)Focused on companiesHome pagesOwning contentHTML, portalsweb formsdirectories (taxonomy)Netscapepages viewsRead Only Weblimited user interactionkeyword‐based (dumb) search
“Web 2.0 is a move from personal websites to blogs and blog site aggregation, from publishing to participation, from web content as the outcome of large up-front investment to an ongoing and interactive process, and from content management systems to links based on tagging (folksonomy)".
"Web 2.0" facilitates interactive information sharing, interoperability, user-centereddesign and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashupsand folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. From read-only material to the "bottom-up", with many users being contributors and producers of information, as well as the traditional consumers.

The Future Of Web

How tagging will shape the future search
vocabularies describing “things”:properties, domains, personsspecifying relations between resourcesmanaging knowledge about things
Knowledge about resources can be shared within a given community of practice structuring information conform to different points of view.
Web 2.0 A platform that give users the possibility (liberty) to control their data

The Communication Prism

Light Version

Basic Version

Dispersion of Authority
Newspaper readership is down 30%
In 2008 in US more people rely on the Internet (40%) for news than rely on newspapers (35%)
People will watch 100 million videos on YouTube today
79% of all adults are online – for an average of 33 hours per week
40% of all Americans will end a text message today; 90% of those will be read while billions of emails will be deleted without being opened
One in 10 Americans online are now on Twitter
People visit 114 domains and visit 2500 web pages each month

Social Media is Now Mainstream
Adapt message and style to forum

Collaboration on Facebook
Entertaining or compelling on YouTube
Customer service and tips on Twitter

100M active users. Greatest growth is from people age 35-49
Two Thirds of people online now use social networking or blogging
Wikipedia—120M visitors a month
5.5 billion unique video feeds in April; #2 most popular search engine
Twitter grew 1,382% in last 12 months; More than 7M US visitors in Feb.
23% of mobile users in the UK, and 19% in the US visited social network site
Social search depends on content and relationships. There are more searches being conducted inside social networks such as Twitter.

The Public Engagement Toolkit
Open
Open Collaboration
Open Communication

Ideastorms
Wikipedia
Issue Aggregator
Pilot Programs
Coalition
Development
Viral Video
Micro-blogs
Employee/CEO blog
MSM interviews
InfluencerRoundtable

Collaboration
Communication
ControlledCollaboration
ControlledCommunication

Podcasts
Search mktg
Widgets
CEO Speeches
Video contests
Social nets
Sponsored content with third parties
Town Halls

Controlled

It’s about the PEOPLE using it

People connected
Change the way we communicate

Understanding the Jargon
Social Networks
Collaborative Tools
Customers Service Networks
Location
Video/Music
Podcasts
Documents
Events
Emails
Wiki
Pictures
Training
Libraries
Web Bookmarking
Presentation
Website/page creation
RSS, news feeds
Mind-mapping
Travel/tourism
Discussion
Social Bookmark
Comment and Reputation
Crowd sourced Content
Macromedia
Life streams
SMS/Voice
Blog Platforms
Blog Conversations
Blog Communities

Types of Social Media

We no longer TARGET AUDIENCES,
we PARTICIPATE in COMMUNITIES.

What Really is a Blog?

Write about what you know
Write about what you’re interested in
Write about industry trends and breaking news
Research, research, research (RSS feeds)

Blogging is not just
the TECHNOLOGY

It’s a
CONVERSATION

Differentiate yourself from the competition
Position your focused message in the hearts and minds of your target customers
Deliver your message clearly and quickly
Project credibility
Strike an emotional chord
Create strong customer loyalty

-- Steven Yoder, Get Slightly Famous

Demonstrate leadership in the industry
Provide a connection to their audience and peers
Start a wider conversation with their marketplace
Use the Web to demonstrate their value message

-- Backbone Media

Blog? Blogger? Blogging?
Adam is a blogger and he is currently blogging about Effile Tower on his new travel blog.
The blogosphere will enjoy his new blog post
Why Blog

Relevant Web Extension
Web bookmarking
Connotea, Del.icio.us
Documents
Google Docs, Scribd
Mindmapping & diagrams
Bubbl.us , Gliffy
Video
Blip.TV, JumpCut , Vimeo
Presentations
SlideLive, Slideshare, Sliderocket
Eveniments
Eventful, Upcoming
Project management
Basecamp
Travel/tourism
Dopplr, TouristR
Blogs
Word Press, Blogger, Type Pad
Events
Zvents, Eventful, Upcoming
Audio
Odeo, Blog Talk Radio
Email
SMS
Communications Channel
Micro Blog
Twitter, Jaiku, Pownce
Personal Social Networks

Linkedin, FaceBook, MySpace

Website/page creation
Pageflakes, Netvibes, Zimbio
Squidoo, Pbwiki, Disposable web pages
RSS, News Feeds
Bloglines, Google Reader, Kick RSS
Collaboration/Sharing
Google docs, Adobe Buzzword
Cl1p.net, Meet-O-Matic
Training
WizIQ
Customer Service
Crossloop
Photo’s
Flickr, Piccasa, Zoomr, Smugmug
Videos
YouTube, Kyte
Bookmarking
FURL, Del.icio.us
Communication
Twitter, Meebo

Next Generation SearchDesigned for Web 3.0

Text Recognition
Explanations

Translation
Location

Surfing

Details
Composition

Subject/Object
Forecasting

Timeline/History
Discovery

Intelligence
Knowledge
Information
Database

Smart Decision
Connection to live Suppliers/Manufacturers

Voice Recognition
Recording

Security
Adaptability
Convenience

How to Market Yourself on the Web
Use Your Real Name
ditch any nickname you’ve used in 8th grade
Be Consistent And Professional
color schemes, profile pictures, etc.
Get Your Own Site
is yourname.com available? Buy it!
Use Social Networking Sites
contribute to the conversation
Read And Comment Like Crazy
google reader should be your best friend
Strike A Balance
be professional but have a personality
Google Your Name
look at the results, and if you wouldn’t want a boss to see it, take it down
Rethink Who’s Listening
Think of It as an Investment
might cost a few bucks, but huge payoffs
BE SOCIAL
quit saying you don’t ‘get it’
... and just try it
network. network. network
post links.
answer questions.
ask questions.
share tips.
before you start
don’t leave you page blank
Your Google Search Is Your Business Card

Browse Right
Let’s start with the right ride to take us where we need to go. There are many web browsers out there, but some seem to offer more than others. Let’s stay focused on the most open and platform independent browsers.

Task 1: Creating The Personal Cloud
Yay!!! Mine! Mine! It’s All Mine! How do I drive this thing?


Creating the Personal Cloud in One Simple Step: Roadmap
It seems complex but is as simple as breathing. We want information to travel in and out in a simple and sensible manner. These tools do precisely that with minimal effort.
The Digital You @ the Local Computer
Your Friends Stuff

Sharing and Collaboration
Google Office
Make the Drop
DropBox
Recommendation for You to Start Registering and Participate In
Social Networking
Photos/Videos
Blogs
Document Sharing
Bookmarks/Tagging

Training
Backup
Customer Service N/W
Mozy Backup
Payments
Travel/Tour/Location
Lifestream
SMS/Task Mgt
Digital Assets
Mindmap
Digsby
Online Help

We await you suggestions of any useful Tools/Web Site
to be shared by RES staff
write to
mkhan@res.com.kw

SOCIAL NETWORKING

Facebook (21)

LinkedIn (22)

LiveJournal(23)

Flickr (24)

LibraryThing (25)

MySpace (26)

YouTube (27)

PRESENTATIONS

Slideshare.net (1)

Sliderocket (2)

BOOKMARKING

FURL (28)

Del.icio.us (29)

COLLABORATION/SHARING

Google docs (13)

Adobe Buzzword (14)

Cl1p.net (15)

Meet-O-Matic (16)

Friendfeed (17)

WizIQ (18)

Crossloop (19)

Drop.io (20)

Sheriff Ratings (37)

Catalog card generator (38)

COMMUNICATION

Twitter (30)

Plugoo (31)

Gabbly Chat (32)

Meebo (33)

Google custom search (34)

Eurekster swicki (35)

Social Mention (36)

WEBSITE/PAGE CREATION

Pageflakes (3)

Netvibes (4)

Zimbio (5)

Squidoo (6)

PBwiki (7)

Disposable web pages (8)

RSS, NEWS FEEDS

Bloglines (9)

Google Reader (10)

FeedMySearch (11)

Kick RSS (12)

Web Communication

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