This is the second consumption trends forecast published by MEC China.
China is changing at a dizzying pace. The ability to grasp the implications of new and upward growing trends will give marketers an edge in tackling the market. The goal of Consumption Trends China 2012 is to be a springboard to inspire marketers, and assist them to come up with new business concepts, new products/services and new experiences for consumers.
12 Consumption Trends are: Me Consumption; Eco-Friendly; Hybrid Economy; Tech 360; Virtual & Physical Worlds Seeping into Each Other; Free??Free!!; Lazy Consumption; Grass Roots Decision Makers; Alternative Sensory Experience; “Com”plex Consumption; World of Gamification; Zhai