The Relevance Revolution - Social Media Tomorrow
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The Relevance Revolution - Social Media Tomorrow

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Mandy Vavrinak's presentation at Social Media Tulsa 2012 Conference on Relevance and social media. If you want to connect with your customers, post content that matters, grow a community, or just make ...

Mandy Vavrinak's presentation at Social Media Tulsa 2012 Conference on Relevance and social media. If you want to connect with your customers, post content that matters, grow a community, or just make better use of social media strategies and tools... this is content you need.

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  • ----- Meeting Notes (9/12/11 15:55) -----Sessions/Keynote?Industries or businesses?bbbbbbbbbbbbbbb
  • Follow, friend, subscribe, watch, comment, tweet, share Social Media is a shortcut to building relationships with media Make the job easier Details available online is a welcome thing in most cases

The Relevance Revolution - Social Media Tomorrow The Relevance Revolution - Social Media Tomorrow Presentation Transcript

  • Relevance.New Old Ways of Looking at Your World Tweeting/+ing This? #SMTulsa @Mandy_Vavrinak
  • Searching isn’t something we do….It’s part of EVERYTHING online we do, every day.
  • Filters
  • In the Beginning…O TribesO Connections / NetworksO Geography and blood were the filters
  • Now… O Connections not tied to geography or family O Speed & Spread O Engagement O Access & Amplify O Personal Recommendations
  • A Visual
  • Social RelevanceO Facebook, Google, TwitterO Listen, respond, createO New realities, new approachesO No content just for content’s sakeO Relevance is key
  • Tuning Out
  • Where Are We Going?
  • Searching Together
  • SpecificsO Web history – What did you search for?O Actions taken – What did you interact with?O Time spent – How long did it hold your interest?O Connections – Whose recommendations do you trust?
  • Relationships MatterHey… I follow you onTwitter!
  • Content that MattersO Be Relevant.O The New 5 WsO And… How.
  • Questions?Twitter @Mandy_Vavrinak Facebook: Mandy Vavrinakhttp://mandyvavrinak.com LinkedIn: Mandy VavrinakCircle me on Google+ or Look for Crossroads Communications,LLC Email me: mvavrinak@mac.com