SoLoMo - Social, Local, Mobile Marketing

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The opportunities, statistics, and reasons why the social, local, mobile intersection should be so much more than an afterthought in your marketing planning.

Published in: Marketing, Technology, Business
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  • ----- Meeting Notes (9/12/11 15:55) -----
    Sessions/Keynote?
    Industries or businesses?bbbbbbbbbbbbbbb
  • ----- Meeting Notes (9/12/11 15:55) -----
    Sessions/Keynote?
    Industries or businesses?bbbbbbbbbbbbbbb
  • SoLoMo - Social, Local, Mobile Marketing

    1. 1. SoLoMo The next big thing that’s the same as it ever was. Tweeting? @AMA_Tulsa #SoLoMo @Mandy_Vavrinak
    2. 2. Another New Acronym?  Social - Local - Mobile  SEO  SEM  SMS  LBE 2
    3. 3. Same As It Ever Was...  Social? - network  Local? - relevant  Mobile? - timing 3
    4. 4. Same As It Ever Was  Channels and audiences  Listen, Test, Track, Respond - Everything you as a brand do… matters  New realities, new approaches - Optimize for usage and environment 4
    5. 5. Why Mobile? 5
    6. 6. Mobile Lifestyle 6
    7. 7. 7
    8. 8. The Next Big Thing is Small 8
    9. 9. Why Local? 9
    10. 10. Social Drives Local 10
    11. 11. Mobile Social Apps 11
    12. 12. Social/Local Is Baked In 12
    13. 13. What About “Non-Social” 13
    14. 14. Mobile Share - Search 14
    15. 15. What Matters Most Google Bookmarks StumbleUpon Twitter Facebook Google + LinkedIn  Email search the Siri, Radio, TV, Print web for... 15
    16. 16. Social Is Not A “Thing You Do”  Be findable for the right things  Be usable/visible on the right platforms  Be available via networks and channels  Think different... - Interactions in person need to feel organic, too 16
    17. 17. Social Local Mobile - In Action 17
    18. 18. Questions? Twitter @Mandy_Vavrinak

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