New PR – Beyond the Press Release

PR: Beyond the Press Release
Adventures in using social media to tell your story and find your audience
Tweeting This? #SMTulsa #PRtips @Mandy_Vavrinak

What’s the Goal?

Who Cares?
Human Touchpoints
How does what you do impact people’s wallets, health, enjoyment, time?
Who makes it happen?
Do you have examples?
Environments and Attitudes
Thinking Long Term
PR isn’t just about “getting ink” anymore

The Package & The Pitch
Desired audience and goal
“Hard News” – immediacy, info-driven
Facts first, then impact and effect
“Soft News” – More people & community focus
Lead with impact, still fact-driven
“Feature” – People & emotion driven
Lead with outcome, effect or emotion

Relationships Matter
Relationships get you attention
Follow, friend, subscribe, watch, comment, tweet, share
Social Media is a shortcut to building relationships with media
Make the job easier
Details available online is a welcome thing in most cases

Online PR

Online Results

Offline Results

Pitchengine.com

Better Than Email or Word

Quality vs Quantity

Pitch Perfect?
Use the online tools you have
Remember the digital half-life of stories & press
It’s not just about the press you get today
Have a clear plan and objective
Connect purposefully in advance
Connect personally when you pitch

Questions?
Twitter @Mandy_Vavrinak Facebook: it’s obvious, right?
http://mandyvavrinak.com LinkedIn: Yep, same name
Email me: mvavrinak@mac.com
For an #smtulsa discount code on a pitchengine.com account

New PR – Beyond the Press Release

by Mandy Vavrinak | Crossroads Communications on Mar 27, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 1

Statistics

New PR – Beyond the Press Release — Presentation Transcript