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Discussion of the digital half-life of stories, ways to connect effectively with the media, and how to identify the stories in your business or brand. Long tail PR is a longer-term view of public …

Discussion of the digital half-life of stories, ways to connect effectively with the media, and how to identify the stories in your business or brand. Long tail PR is a longer-term view of public relations versus "getting ink." - as presented to the Broken Arrow Business to Business program through the Broken Arrow Chamber of Commerce

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  • 1. PR: Beyond the Press ReleaseAdventures in using new media to tell your story and find your audience Tweeting This? #PRtips @Mandy_Vavrinak
  • 2. What’s the Goal?
  • 3. Who Cares?O Human Touchpoints O How does what you do impact people’s wallets, health, enjoyment, time? O Who makes it happen? O Do you have examples?O Environments and AttitudesO Thinking Long Term O PR isn’t just about “getting ink” anymore
  • 4. Newsroom Reality
  • 5. The Package & The PitchO Desired audience and goalO “Hard News” – immediacy, info-driven O Facts first, then impact and effectO “Soft News” – More people & community focus O Lead with impact, still fact-drivenO “Feature” – People & emotion driven O Lead with outcome, effect or emotion
  • 6. Relationships MatterO Relationships get you attentionO Follow, friend, subscribe, watch, comment , tweet, shareO Social Media is a shortcut to building relationships with mediaO Make the job easier O Details available online is a welcome thing in most cases
  • 7. Online PR
  • 8. Online Results
  • 9. Offline Results
  • 10. Pitchengine.com
  • 11. Pitchengine.com
  • 12. Better Than Email or Word
  • 13. Quality vs Quantity
  • 14. Pitch Perfect?O Use the online tools you haveO Remember the digital half-life of stories & pressO It’s not just about the press you get todayO Have a clear plan and objectiveO Connect purposefully in advanceO Connect personally when you pitch
  • 15. Questions?Twitter @Mandy_Vavrinak Facebook: it’sobvious, right?http://mandyvavrinak.com LinkedIn: Yep, same name Email me: mvavrinak@mac.com