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How To Rock PR For Your Brand or Business
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How To Rock PR For Your Brand or Business

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How to ROCK PR for your brand or business presentation/workshop from #optsum 2011 in Phoenix, AZ, Sept 2011. These slides formed the basis of a two hour workshop on how to get more press and …

How to ROCK PR for your brand or business presentation/workshop from #optsum 2011 in Phoenix, AZ, Sept 2011. These slides formed the basis of a two hour workshop on how to get more press and effectively use the tools of today to do it. After the "Questions" slide there are a few more screens focused on pitchengine.com, which workshop participants learned to use during the second two-hour workshop that day.

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  • ----- Meeting Notes (9/12/11 15:55) -----Sessions/Keynote?Industries or businesses?bbbbbbbbbbbbbbb
  • Follow, friend, subscribe, watch, comment, tweet, share Social Media is a shortcut to building relationships with media Make the job easier Details available online is a welcome thing in most cases
  • Transcript

    • 1. How To Rock PR
      Adventures in using social media to tell your story and find your audience
      Tweeting This? #Optsum #PRtips @Mandy_Vavrinak
    • 2. What is PR?
      Public - Who are these people?
      Relations – Do we (really) care?
    • 3. A Visual
    • 4. What’s the Goal?
    • 5. Examples ?
      Let’s talk about brands you know…in the ways that matter.
    • 6. Where are the Conversations?
      Channels and audiences
      Monitor, listen, respond. Everything you as a brand do… matters.
      New realities, new approaches
    • 7. It’s the Story, Sister
      Andolini’s Pizzeria
      Tune your “story radar”
      Human Touchpoints
      How does what you do impact people’s wallets, health, enjoyment, time?
      Who makes it happen?
      Do you have examples?
    • 8. Where We’re Going
      Ignoring
      Listening
      Responding
      Participating
      Storytelling
    • 9. Getting it Told
      Media realities – Time, budget, markets and audiences
      Get to know your media and their messages. Be present. Be helpful. Be the go-to person/company.
      Environments and Attitudes
    • 10. Relationships Matter
    • 11. Tools for today's trade
      Think beyond the ink.
      Pick the tools based on the goal.
    • 12. Some Favorites
      Pitchengine.com
      Amplify.com
      Posterous, Wordpress, Instagram, Flickr, Facebook, Google +
      YouTube.com
      LinkedIn.com
    • 13. Shine A Light On Your Content
      Google Bookmarks
      StumbleUpon
      Twitter
      Facebook
      Google +
      LinkedIn
      Email
      Radio, TV, Print
    • 14. The Package & The Pitch
      Desired audience and goal
      “Hard News” – immediacy, info-driven
      Facts first, then impact and effect
      “Soft News” – More people & community focus
      Lead with impact, still fact-driven
      “Feature” – People & emotion driven
      Lead with outcome, effect or emotion
    • 15. Online PR
    • 16. Online Results
    • 17. Offline Results
    • 18.
    • 19. Pitch Perfect?
      Use the online tools you have
      Remember the digital half-life of stories & press
      It’s not just about the press you get today
      Have a clear plan and objective
      Connect purposefully in advance
      Connect personally when you pitch
    • 20. Get Going on Groundwork
      Goals, planning, brainstorming, ideas
      Platforms, experts, outlets
      Evernote, Dropbox, Pitchengine
    • 21. Questions?
      Twitter @Mandy_Vavrinak Facebook: it’s obvious, right?
      http://mandyvavrinak.com LinkedIn: Yep, same name
      Email me: mvavrinak@mac.com
      For an #optsum discount code on a pitchengine.com account
    • 22. Pitchengine.com
    • 23. Pitchengine.com
    • 24. Better Than Email or Word
    • 25. Quality vs Quantity