How Cities Can Best Use ICSC to Attract Retail

Oklahoma OpportunitiesBringing Retail to Oklahoma Cities Through ICSC Shows And Events

What is ICSC?• International Council of Shopping Centers• Clearinghouse for Retail• Fast and Focused• Meeting Driven at larger events

RECon - Las Vegas

RECon - Las Vegas• Quick, focused meetings• Preparation is key

RECon - Las Vegas• Know what you have to offer • Demographics • Opportunities • Incentives • Land/Sites/Spaces• Know what you want

Questions You’ll Get• It’s Vegas. We know why you want to go.• Will you come back with a deal?• How do we prepare?

What You Need To Know• Get a comprehensive list of available commercial parcels and sites• Aerials are a must• Know the zoning & pricing for any sites you present• Get solid demographics and market data

Before Vegas• ICSC OK/Ark idea exchange Monday, Sept. 19th at the Skirvin in OKC• Texas ICSC Dealmaking show Nov. 2-3-4 in San Antonio

Oklahoma Opportunities• In 2010, a dozen Oklahoma cities large and small decided to go to the Texas show as a coalition and try to make an impact.

the Booth, 2010

The Booth

Reception - Relationships

Participants2011 2010 Guymon Glenpool Enid Cushing Ponca City Sulphur Woodward Collinsville El Renoand Collinsville! Shawnee Bethany Choctaw

The Message

The Outcome?• Anecdotal evidence: Very positive!• Bystanders, other cities and Economic Development agencies visited the booth, took pictures• Developers who did not make it to the reception came by... word spread.

Questions? Mandy VavrinakCrossroads Communications, LLC918-633-4397 | mvavrinak@mac.com mandyvavrinak.com

How Cities Can Best Use ICSC to Attract Retail

by Mandy Vavrinak | Crossroads Communications on Sep 18, 2011

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How Cities Can Best Use ICSC to Attract Retail — Presentation Transcript