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X-Cago, Koos Hussem - Mediafacts Uitgeverscongres

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  • Deze sheet is op mijn Apple niet te lezen
  • Article: “Goochelen met digitale abonnementen” – By Piet Bakker
     
    “Print is not doing well”. According to circulation institute “HOI” hardcopy circulation dropped with 155.000 issues over 2013; from 2.915.000 to 2.760.000. Regional and nationals titles lost 5 percent, this is a new “negative” record. In 2012 this was 4 percent and in the year before still 3 percent.
     
    National titles:
    De Telegraaf goes from 522.000 to 477.000 issues; a loss of 8 percent over 2013 (4% loss over 2012, 7% loss over 2011). To stop a further decrease in numbers “De Telegraaf” plans to give intense discounts and gift incentives.
     
    nrc.next drops 20 percent; from 70.000 to 56.000 issues.
     
    Het NederlandsDagblad drops 6 percent of issue circulation.
     
    NRC Handelsblad also drops 6 percent of issue circulation.
     
    Het FinancieeleDaglad gains 3 percent of circulation and is the only winner over 2013.
     
    Volkskrant and Trouw remain stable with respect to 2012.
     
    Regional titles:
    BrabantsDagblad drops 7 percent
     
    BNDeStem, De Gelderlander, De Stentor, Dagblad van het Noorden, TC Tubantia and PZC all drop 6 percent.
     
    Leeuwarder Courant, Noordhollands Dagblad, Haarlems Dagblad, Leidsch Dagblad en Gooi0en Eemlanderalllose 5 percent.
     
    Digital gains
     
    Over 2012, 100.000 digital issues were sold, in 2013 this increase to 175.000. This digital gain compensates for half of the hardcopy losses over 2013. Volkskrant, NRC Handelsblad and AD are jointly responsible for 50 percent of all digital circulation. Dagblad van het Noorden, nrc.next, Leeuwarder Courant, FD and De Telegraaf are responsible for an additional 40 percent. (8 newspapers form 90 percent of all digital circulation).
     
    Do digital gains compensate for hardcopy losses? Newspaper claim yes; NRC for instance lost 10.000 hardcopy readers and gained 8000 digital readers, nrc.next lost 14.000 hardcopy readers and gained 9000 digital readers back. However, half of all 175.000 digital issues over 2013 consist of “sale-packages” and digital weekend issues which are now categorized as “standard digital issues”, indicating digital is not compensating for hardcopy losses just yet.
     
    How many users actually read the digital issues is unknown.
  • Ad.1 Consolidation
    All content provided one by supplier. Used to be 90% printed media, but Radio & TV have picked-up. The internet changed the rules of the game. Today Social Media is 35% of the B2B business and growing

    Ad.2. Speed
    Early delivery of news (as soon as it is available), 24*7, follow-the-sun
     
    Ad. 3 Convenience
    Relevant, important influential media, less is better.

    Upside : customers (B2B) as used and willing to pay for uniqueand well structured content that is potentially available for free.

  • End-users are having the same requirements as the B2B customers, but are not used paying for the content. Challenges for publishers are: 1. How to provide consolidated content; 2. How to deliver dynamic content (24*7); 3. How to make content relevant for individual users
     
    And most important how to be attractive for readers and advertisers, E.g. make money.
  • 26.000 online subscribers zijn inclusief de combi abonnementen. M.a.w. Zijn dit daily users, online onlysubscribers of combi-subscribers?

    In de titel van de sheet aangeven dat de ePaper geschikt is voor alle devices.
  • One can distinguish between two different kinds of articles on dynamic sites: the current ones, which receive multiple views in small time windows; and the dated ones that receive lesser views in a larger time window stored, in the archive. This is a typical case of “long-tail”. The vertical line indicates the number of visitors, the horizontal one the pages viewed on a website. The current, popular pages receive numerous views but are small in number. The lesser recent, dated pages by far do not render that many views within the same time window, but because their quantity expands continuously, they are much greater in number and overall far more dynamic.
     
    Ten thousand dated articles which are viewed once a week preform evenly as 50 recent articles being viewed two hundred times a week. It is the power of the large numbers.
     
    There is a usual increase in the amount of page views of between 25 and 40% when archives become accessible. (BRON hiervan?)
  • 26.000 online subscribers zijn inclusief de combi abonnementen. M.a.w. Zijn dit daily users, online onlysubscribers of combi-subscribers?

    In de titel van de sheet aangeven dat de ePaper geschikt is voor alle devices.
  • 26.000 online subscribers zijn inclusief de combi abonnementen. M.a.w. Zijn dit daily users, online onlysubscribers of combi-subscribers?

    In de titel van de sheet aangeven dat de ePaper geschikt is voor alle devices.
  • 26.000 online subscribers zijn inclusief de combi abonnementen. M.a.w. Zijn dit daily users, online onlysubscribers of combi-subscribers?

    In de titel van de sheet aangeven dat de ePaper geschikt is voor alle devices.
  • 26.000 online subscribers zijn inclusief de combi abonnementen. M.a.w. Zijn dit daily users, online onlysubscribers of combi-subscribers?

    In de titel van de sheet aangeven dat de ePaper geschikt is voor alle devices.
  • 26.000 online subscribers zijn inclusief de combi abonnementen. M.a.w. Zijn dit daily users, online onlysubscribers of combi-subscribers?

    In de titel van de sheet aangeven dat de ePaper geschikt is voor alle devices.

Transcript

  • 1. Technology Spin-off Canon 6 millionbooks per month
  • 2. Digitized articlesindexed, XML tagged, streamed to the Content Repository ready for distribution. Capture of XML feed DTP system with coordinates, PDF, scans Auto-zone articles with a single mouse click... Unique State-of-the-Art Patented Technology
  • 3. Reference customers: Wall Street Journal The Times FinancieeleDagblad Reed Business NDC Mediagroep Concentra (Mediahuis) MGL Brill Royal Dutch Library NIOD VRT LexisNexis iSentia Customers: Publishers of newspapers, magazines and books. Cultural Heritage Organisations Content Professionals Deployment: e-Papers HTML5 based PC, Native Apps, tablet and Smartphone. Digital Archive Electronic Dossiers Thematic Websites Up-selling Advertisements Digitization Services (printed media, photographs etc). B2B Newsfeeds
  • 4. Strong increase Digital Newspaper engagement in the US, source NAA
  • 5. Strong increase Digital Newspaper engagement in the US, source NAA  April 2014 13% growth (161 million unique US adult users versus 135 million in 2013, 145 million January 2014).  Young adults aged 18–24 who only use mobile devices to access newspaper digital content showed the largest increase, rising by 146%.  The data shows that the increased use of mobile devices across all age groups is significantly expanding newspapers’ digital audience.  By age, the net reach of newspaper digital content was highest among 25–34 year olds, at 84%. Both the 34-44 and 45-54 age groups show a net reach of 79%, while the reach of those 55 or older was 77%. The net reach was 71% percent among the youngest age group, 18–24 year-olds.
  • 6. But hardcopy circulation is going down  The Dutch newspaper industry is estimated to decrease from €1.37 billion to €1.22 billion by 2017 (PwC)  Hardcopy circulation dropped in 2013 by155.000 (HOI)  National and Regional titles lose 5%; new “negative” record (HOI) National titles  De Telegraaf: 522.000  477.000 (loss of 8% over 2013)  nrc.next:  70.000  56.000 (loss of 20% over 2013)  Het Nederlands Dagblad & NRC Handelsblad  - 6%  Volkskran & Trouw remain stable  FD only winner with 3% gains
  • 7. UK, even worse…..
  • 8. Future of Publishing exists today  B2B Requirements:  Consolidation  Speed  Convenience  Consolidation; All content provided one by supplier  Speed; Early delivery of news (ASAP), 24*7, follow the sun  Convenience; Relevant, important influential media, less is better Upside: used to pay for content
  • 9. Future of Publishing exists today  B2C Requirements  Similar to B2B, however, not used to pay for content Challenges: 1. How to deliver dynamic content (24*7); 2. How to provide consolidated content; 3. How to make content relevant for individual users Bundling of Content is a must here, but which business model does one apply?
  • 10. Dynamic Content Delivery MGL (Circulation 155.000)  26.000 Online Active Subscribers  14 million page Views (May, 2014)  43% mobile (tablet and Smartphone users)  2 Mastheads, 11 editions
  • 11. Successful e-Paper in small time-window
  • 12. Bundling of Content  Consolidated Content  Classic: - in-house produced; - Press Agencies (ANP etc.); - letters from reader; - advertisements.  Potential Add-ons: - drive volume by providing excess to archive; - content produced by external parties; - content produced by freelancers/professional bloggers; - native advertisements (stories provided by companies); - user generated content; - social media (trending topics).
  • 13. Der Spiegel (Circulation 878.776)  30.776 Online Active Subscribers  903 million page Views (March, 2014)  259 million page Views in the Archive, March 2014  Open Archive 1947 up to date minus two latest issues Bundled Content, Open Archive (Business Case Der Spiegel)
  • 14. Long-tail effect Der Spiegel: Free full-text archive of all articles from 1947  Two most recent issues excluded Two different kinds of articles: 1. New, current and popular Numerous views in small time window 2. Dated, less popular (archived)  Very few views in small time window  Power of large numbers Increase of 25 – 40% page views when archives become accessible
  • 15. Bundled Content (Bild)
  • 16. Bundled Content – Clustering Micro Payments (Business Case Third Party Aggregators) Alexander Klöpping, NRC, March 29 : “Stelletje domme *ˆ*ˆ&%%ˆˆ&% Als jullie het niet zelf doen, dan doe ik het zelf wel”.
  • 17. Bundled Content (Business Case Chicago Tribune Plus Subscription 38.000 new subscribers in one month)
  • 18. Bundled Content (Reformatorisch Dagblad)
  • 19. Hyperlocal – Het Belang van Limburg
  • 20. Thematic (B2B)
  • 21. Thematic (Events, Johnston Press)
  • 22. X-CAGO’s Content Repository
  • 23. Partnership X-CAGO  Publisher in Control (Content Ownership)  X-CAGO = facilitator with proven track-record  On-time delivery  Support high number of concurrent users  Support of mission critical Digital Archives  24*7*365 operation  Scalable infrastructure and resources  B2B support  Development Partnership (S&M + technical)  Exploit the Archive: replacement of Editorial Archive Contact Information +31 (0)475 354060 www.x-cago.com
  • 24. Contact Information Koos Hussem Erik Hommersom khussem@x-cago.com ehommersom@x-cago.com +31 (0)475 354060 +31 (0)475-354060 www.x-cago.comwww.x-cago.com