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Presentatie janne kaijarvi Presentatie janne kaijarvi Presentation Transcript

  • We make reading easy. Nationale Uitgeefdag, Nov 26th
  • Ev Williams, co-founder of Twitter: “Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.” “We often think of the internet enables you to do new things. But people just want to do the same things they’ve always done.” (Wired 09/2013)
  • Need for a new solution Paper has excellent qualities; controlled consumer content experience, no need for charging, natural light reflection. Paper is – convenient. But printing and logistics costs are high. Information gets old.
  • Need for a new solution 16:1 Last year when US media companies lost 16 old dollars in print, they gained only one new dollar in digital publishing
  • Hal Varian, Chief Economist, Google: ”Ad revenue depends on reader engagement.” “The fundamental challenge facing newspapers is to increase the time people spend on their content.” “How long do you think it will be before all Post subscribers get a Kindle? I would say less than a year.” (Sep 25th 2013, Milan, Italian journalism award)
  • Idea -> Product -> Solution -> Ecosystem 2014 Nordic ePaper Ecosystem 2013 Large HS consumer test 2013 Emerging markets field test 2013 ePaper Ecosystem Color solar cell –world first WindowsPhone & Android mobile apps Cloud development Solution development Appcampus win Solar cell integration – world first 2012 People’s Daily pilot 2011 Sanoma consumer pilot 2011 R&D – Black&White, DVB-T 2010 Shanghai World Expo; Broadcast research project
  • Thank you! Further information: Janne Kaijärvi, CMO, Leia Media janne.kaijarvi@leiamedia.com Tel. +358 400 443 552