Mediafacts Nationale Uitgeefdag 2013 - Eric Siereveld

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Mediafacts Nationale Uitgeefdag 2013 - Eric Siereveld

  1. 1. Stock foto 2.0 of Engagement 2 0? dot Eric Siereveld Vice President Scoopshot
  2. 2. YOUR INSTANT ACCESS TO MOBILE PHOTOGRAPHERS
  3. 3. SO WHAT IS SCOOPSHOT? Free mobile application & On-line Media Store
  4. 4. They are there at the right time
  5. 5. They always have a camera 7
  6. 6. SEND THEM TASKS
  7. 7. Ja!
  8. 8. Metronieuws
  9. 9. ASESS IMAGE AUTHENTICITY IN SECOND
  10. 10. FROM CONCEPT 2 CONTENT IN < 10 MINUTES
  11. 11. Misset horeca Boerderij Logistiek
  12. 12. “MOST ANNOYING POTHOLES” 600 photos in 12 hours with GPS data © P2S Media 14
  13. 13. Today I quit smoking
  14. 14. 600 cake photos for a wedding article The Daily Meal Wedding Cakes
  15. 15. CONTENT WITH A STORY
  16. 16. Stock foto 2.0
  17. 17. 60+ media customers already use Scoopshot in 20 countries
  18. 18. WERKT HET? Ja! Niet overal… Ons huidige publiek heeft hier geen behoefte aan We gaan echt geen geld betalen aan die lezers Wij krijgen al foto’s binnen We hebben hier niks met lezersfoto’s We hebben hier eigenlijk ook niks met lezers… Dat internet zakt wel weer in, en print gaat weer groeien Engagement is niks voor ons Wij bepalen zelf wel hoe de krant er uit moet zien, niet de lezer
  19. 19. CONTENT FOR YOUR CONTENT MARKETING UW MERK HIER !
  20. 20. 58% do not trust the brand 50% act
  21. 21. 84% trust their friends 84% act
  22. 22. 3x – 9x higher conversion with content Unique content
  23. 23. THE CROWD 345,000 mobile photographers at your fingertips 69827 38773 38221 16946 16225 14911 13872 12545 10239 9212 8963 8527 8288 8098 7725
  24. 24. Engagement: Your Heineken moment 795 photos
  25. 25. Heineken moment 29
  26. 26. Engagement: Prettiest smile in Sweden City Dental © PS2 Media Group Inc. 2013
  27. 27. Content Marketing: Blog Lumia 1020 launch Dim-light photos
  28. 28. Lumia 1020
  29. 29. Content Marketing: Oxfam/Coldplay “Scoopshot helped us source thousands of images from people we otherwise might not have reached. Their support for our project was superb, and their reach among creative users is a great resource to tap into.” 33
  30. 30. Consumer Insight: Vogel’s How do you use iPad at home? © PS2 Media Group Inc. 2013
  31. 31. Content Channel: Gannett – USA Today Fully branded UGC feed for High School Sports content
  32. 32. Stock foto 2.0 of Engagement 2 0? dot
  33. 33. Dank voor uw aandacht! www.scoopshot.com
  34. 34. REWARD & PARTICIPATE
  35. 35. AD.nl News covered in 6 minutes 41
  36. 36. Where do You Get Your Content? Aggregate from others? Use Stock Photos? Or be the source of Great Content Yourself? (Be Aggregated?)
  37. 37. Use Authentic User Generated Content Increase Trust Gain Awareness Gain Advocates Increase Conversions Increase Shares
  38. 38. Marketing Impact Engage UGC Doubt Trust SoMe Traditional Passive
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