Clipster Loek Wermenbol - Mediafacts Uitgeverscongres

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Clipster Loek Wermenbol - Mediafacts Uitgeverscongres

  1. 1. as a publishing medium
  2. 2. Broadcast Yourself
  3. 3. YouTube ecosystem
  4. 4. 18-34 year-olds LOVE YouTube
  5. 5. YouTube vs Facebook for Brand Engagement The engagement rate of YouTube compared to Facebook is 20 times greater for the organic reach
  6. 6. YouTube Referral Traffic is Golden
  7. 7. YouTube, The great influencer
  8. 8. Earning money
  9. 9. Earning money Monetizing on videos only
  10. 10. Earning money Monetizing on videos only Monetizing on all content
  11. 11. Only content is NOT king!
  12. 12. Only content is NOT king! Content only is king when the context and crowd is right.
  13. 13. Only content is NOT king! Content only is king when the context and crowd is right. Authentic content gives you an additional bonus
  14. 14. “Great content deserves the perfect stage to perform on”
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