Social Media for Bloggers

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Mandy Jenkins, Social Media Editor for TBD.com, presented this overview of social media for bloggers at American University in Washington, DC October 2, 2010.

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Social Media for Bloggers

  1. 1. Social Media for Bloggers<br />American University<br />October 2, 2010<br />Mandy Jenkins, TBD.com<br />
  2. 2. Why you want to be good at this<br />You can get more traffic to your site<br />People will make return visits<br />Become known as an expert in your area<br />You’ll get more dates*<br />* May not work for everyone<br />
  3. 3. Overall lessons<br />Participation is key to social media success<br />
  4. 4. Overall lessons<br />Participation is key to social media success<br />You can’t just send out your links<br />
  5. 5. Overall lessons<br />Participation is key to social media success<br />You can’t just send out your links<br />It isn’t easy & it won’t happen overnight<br />
  6. 6. Overall lessons<br />Participation is key to social media success<br />You can’t just send out your links<br />It isn’t easy & it won’t happen overnight<br />Be personable – but it isn’t JUST about you<br />
  7. 7. Overall lessons<br />Participation is key to social media success<br />You can’t just send out your links<br />It isn’t easy & it won’t happen overnight<br />Be personable – but it isn’t JUST about you<br />Have some damn sense<br />
  8. 8. Today’s Topics<br />
  9. 9. Seriously though…<br />It’s better to use one or two social media tools well & often than do a crappy job at a bunch of them<br />
  10. 10. Twitter<br />It isn’t just for telling people what you ate for breakfast anymore. <br />
  11. 11. Powered by followers<br />They follow<br />You follow<br />
  12. 12. Powered by followers<br />They follow<br />You follow<br />Made better with re-tweets<br />
  13. 13. Who you should follow<br />Other bloggers<br />People in your field of interest<br />Local journalists and news orgs<br />Popular people in your local Twittersphere<br />Those who reply to you<br />Those who re-tweet, share your links<br />
  14. 14. Finding who to follow<br />By subject/location: Twellow.com, Wefollow.com<br />Muckrack.com (for finding journalists)<br />Look at others’ follows/followers<br />Spy on Twitter lists <br />Listorious.com<br />
  15. 15. Making sense of it all<br />Make Twitter lists to organize who you follow<br />
  16. 16. Basic etiquette<br />Don’t use Twitterfeed alone for links<br />ALWAYS shorten long links<br />Say what the link is<br />Re-tweet, don’t re-write<br />Answer your replies<br />Don’t tweet like a robot<br />
  17. 17. Tweeters Block?<br />Ask for info/feedback from followers<br />Re-tweet tweets you like<br />Tweet links you like, what you’re reading<br />Jump in on other conversations<br />It’s OK to tweet it twice for a new crowd<br />Think news on-the-go <br />
  18. 18. On Hashtags<br />Hashtags are keywords that tie tweets together by subject<br />They’re also largely unnecessary<br />See if there’s a hashtag out there already by searching search.twitter.com<br />Don’t overdo it<br />
  19. 19. Questions?<br />
  20. 20. Facebook<br />You might want to get rid of those panty shots<br />
  21. 21. Facebook Options<br />Use your personal account<br />Start a Facebook Fan Page (recommended)<br />** Don’t set up multiple personal accounts<br />
  22. 22. Split Your Account<br />One account: Both personal & “business”<br />Create lists of friends. Group them by the kind of permissions you’ll want them to have. <br />
  23. 23. Split Your Account<br />Set viewing permissions overall or by post<br />
  24. 24. Fan Pages R Cool<br />Separate from personal account<br />Customizable<br />You can get insights on your fans<br />Use it to manage events, photos, etc. <br />An extension of the blog<br />
  25. 25. Set up a Fan Page<br />Set up your page as an organization/website.<br />Apps you might want to try out:<br />FMBL – make new textboxes<br />Selective Tweets<br />RSS<br />
  26. 26. Other ways to use FB<br />Add a Like button, other features to your site<br />At http://developers.facebook.com/plugins<br />Share your posts on Facebook, encourage readers to do the same with sharing tools.<br />ShareThis is an easy button to add<br />
  27. 27. Questions?<br />
  28. 28. Location-Based Tools<br />It’s more than mayorships, people<br />
  29. 29. Foursquare For Blogs<br />Tips matter more than check-ins <br />Share your expertise on a venue<br />Link back to your site when you can<br />
  30. 30. Add Insider Tips<br />Food blogs: Where to sit, what to order, etc.<br />Neighborhoods: Hidden features, history of the place<br />Put something useful in here<br />Add a link to your post about this venue<br />
  31. 31. On Your Blog<br />Embed your tips in a post for people to add to their to-do lists on Foursquare. <br />
  32. 32. On Your Blog<br />Link to your Foursquare account and tips<br />
  33. 33. On Your Blog<br />Map check-ins<br />Check out weeplaces.com<br />Or build your own at Google Maps with your feed at foursquare.com/feeds<br />
  34. 34. Gowalla Trips<br />Create a list of places to visit that shows your expertise<br />Link to your trip from the blog<br />Shout out in a post to those who complete it<br />
  35. 35. Questions?<br />
  36. 36. Online Communities<br />Caution: This stuff ain’t easy<br />
  37. 37. Overview<br />Digg: Shared links, voting up and down, comments and “diggs”<br />
  38. 38. Overview<br />Digg: Shared links, voting up and down, comments and “diggs”<br />Reddit: Shared links, comments<br />
  39. 39. Overview<br />Digg: Shared links, voting up and down, comments and “diggs”<br />Reddit: Shared links, comments<br />StumbleUpon – shared links via”stumbling”<br />
  40. 40. Overview<br />Digg: Shared links, voting up and down, comments and “diggs”<br />Reddit: Shared links, comments<br />StumbleUpon – shared links via”stumbling”<br />Fark.com– Shared links and community –only for funny stuff<br />
  41. 41. Be a Participant, not a Spammer<br />Don’t just share links to your own stuff<br />Vote on other entries<br />Comment on what interests you<br />
  42. 42. But…But…No, Seriously<br />Add buttons to your site to encourage readers to share your links<br />Use toolbars and browser add-ons to make this easier<br />
  43. 43. For dining bloggers<br />UrbanSpoon is a great site for dining bloggers<br />Embed their tag into your blog post and it’ll link your review <br />Custom blog pages & embed tools<br />
  44. 44. Blogger’s Toolbox<br />Social media tools that do some of the work for you.<br />
  45. 45. Bookmarking<br />Show your expertise with curated links based in your topic area<br />Subscribe to others you find interesting<br />Examples: Delicious, Publish2<br />
  46. 46. Bookmarking<br />Bonus! Use a bookmarking site like to organize & embed your shared link roundups.<br />
  47. 47. Photo Services<br />Upload your photos online with proper tagging to have them grouped by subject<br />Start or join a group for photos of your topic area or city<br />Pull in a tag for photos to certain posts<br />Examples: Picasa, Flickr, Photobucket<br />
  48. 48. Photo Services<br />Pull photos by tag into your blog via slideshow widgets.<br />Do this with your photos, reader photos or public photos on your topic<br />Create a map of your photos<br />
  49. 49. YouTube<br />Store your videos here – they take up lots of space on your server.<br />Share your videos with the world, you never know when it’ll go viral.<br />Find other videos to use in your posts via embed code.<br />
  50. 50. TwtApp Tools<br />Create free polls, surveys, invites<br />Powered by Twitter, though not required<br />Easily shared, retweeted<br />Embeddable<br />
  51. 51. Network On and Offline<br />Consider hosting meetups for readers.<br />Attend meetups in your city <br />Use Meetup.com or Facebook to help. <br />Comment on other blogs as your blog rep and interlink with them.<br />
  52. 52. Questions?<br />Seriously. We’re almost done.<br />
  53. 53. Social Media Search<br />You’ll never want to share again.<br />
  54. 54. Search.Twitter.Com<br />Search by keywords, location, time<br />All public tweets<br />Also can be done in desktop, mobile apps<br />
  55. 55. Ideas<br />Find photos: Searchtwitpic OR yfrog OR flickr OR tweetphoto OR plixi (plus a location or keyword) <br />Find a person at a location: Search for the name of the location and 4sq OR gowal.la <br />Find news: Search fire OR crash near:"Washington DC" within:15mi<br />
  56. 56. Trending Topics<br />Your home page on Twitter.com will show you what’s trending right now.<br />See trends on a map at Trendsmap.com<br />Check out local trends w/context at trendsmap.com/local/us/washington<br />See other trends at TrendsBuzz<br />
  57. 57. Mapped Tweets/Check-ins<br />Check out Bing’sTwitter and Foursquare maps to see searchable tweets and check-ins<br />For a new map, go to bing.com/maps/explore and select the map app you want<br />See mapped tips at fourwhere.com<br />
  58. 58. Search Facebook<br />Search FB statuses<br />openfacebooksearch.com/<br />youropenbook.org/<br />
  59. 59. Final questions?<br />
  60. 60. This info and more available atzombiejournalism.com/resources/<br />Yes, I’m plugging my blog, deal.<br />
  61. 61. Mandy Jenkins<br />Twitter: @mjenkinsand @TBD<br />Email: mjenkins@tbd.com<br />ZombieJournalism.com<br />

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