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Maximize Your Social Media


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Tactics and tips to improve your comfort on social media, establish your brand, …

Tactics and tips to improve your comfort on social media, establish your brand,
encourage audience engagement, and measure how well your social media efforts are
working over time. Originally presented at APME's Newstrain in Springfield, IL.

Published in: Self Improvement
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  • Show your personality, be personable…it doesn’t mean you have to tweet to fill time or share every little thing, but it means it doesn’t have to be news to be a good tweet. Share what you are comfortable with
  • Find the voice that’s appropriate for your audience and content. Sometimes it takes awhile
  • Tweet breaking news, questions, comments – you don’t need to have a link to tweet (but ut helps traffic if you do)
  • That said, don’t just promo a story here, this isn’t a permanent medium, people won’t remember this tweet and they’ll likely just get mad that you’re teasing them with such mundane stuff
  • Verification when needed
  • Ask for tips, share them if you get them
  • Groups tweets around a common keyword – so make sure you know what that keyword is used for elsewhere
  • Local is better than regional, but make it something people would use
  • Search at and see if there’s a hashtag. Ask event organizers. Ita best to use what people are using
  • Geographic better than branded, if there’s one out there, use it. Don’t have competing hashtags
  • Hashtags.orgLocal better than branded – think about what you’re trying to glean from this hashtag, who you want to reach
  • News ords only use pages
  • Share what you would share yourself personally on Facebook – and in the same way. People respond to that, not stiff questions or, god forbid, “my story today”
  • Morning Sun Macomb, Michigan
  • Breaking news is good at it, as are tech folks
  • Have a good profile and cover pic – those show up in search results. Set one up for your brand and use it
  • Twitter or FB, they might RT, but at the very least, those who follow could see it
  • Transcript

    • 1. 1. Respond to replies, comments and questions(especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
    • 2. 5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out, shareother links too
    • 3.  Users here to follow topics and interests first Fact paced, frenetic updates expected Great for quick hits and updates Largely public, less expectation of privacy Users here to follow pre-existingconnections Slower-paced, fewer posts Great for longer posts and conversation Large expectation of privacy
    • 4.  Your competitors People in your field of interest/beat Popular people in your local/topicalTwittersphere Those who reply to you Those who re-tweet, share your links
    • 5. • By subject/location:,• (for findingjournalists)• Look at others’ follows/followers
    • 6. • One place to manageeverything• Control your privacy• Timeline design withlarge image• Could mixpersonal/professional• Completely separatepresence from profile• Completely public• Timeline design withlarge image• Detailed analytics tosee who visitsProfiles Pages
    • 7. •Turn on Subscriptions: Anyone can readyour public posts•Set up a vanity url• Add your job history and a snappy bio toAbout section (and make it public)
    • 8.
    • 9.
    • 10. Status updates that…• Posed Questions +64%• Call to read or take a closer look +37%• Personal reflections +25%• Clever, catchy tone +18%% feedback over averagee
    • 11. 65% increase in likes and 50% increase in comments
    • 12. • Don’t leave the link in the status update• Format headline/text to make sense• Mix up the status, not always questionsor links• Moderate your comments
    • 13. Set up Google Authorship for G+ benefits
    • 14. • Fill out a profile completely, even if you don’tplan to use it very much• Upload content with SEO in mind –descriptive titles, names, locations andkeywords
    • 15. Set your name as an alert at•• Socialmention.comEliminate results from your company site:"first last"
    • 16.
    • 17.
    • 18.
    • 19. Mandy Zombiejournalism.comThese slides & more!
    • 20. Slide element credits• Deborah Petersen, @deborapetersen• Kevin Sablan, @ksablan