Social Strategies: Maximize Your Social Media

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Refining your news brand, aligning your social media engagement strategies, aimed at newsrooms and "business side" interests. Presented 5/3/13 at the Ink+Beyond Conference in Ottawa, ON Canada.

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Social Strategies: Maximize Your Social Media

  1. 1. ü  Users here to follow topics and interests firstü  Fact paced, frenetic updates expectedü  Great for quick hits and updatesü  Largely public, less expectation of privacy  ü  Users here to follow pre-existing connectionsü  Slower-paced, fewer postsü  Great for longer posts and conversationü  Large expectation of privacy  
  2. 2. Create your own social product
  3. 3. Mandy Jenkinsmjenkins@digitalfirstmedia.com@mjenkinsBlog: Zombiejournalism.comThese slides & more atslideshare.net/mandyjenkins

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