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Social Media for Photographers   Mandy Jenkins       @mjenkins  mjenkins@digitalfirstmedia.com    March 2012 LANG Extravag...
What Social Media Does      for Photogs• Gets your work out to a wide  audience quickly• Post photos on the go• Increase y...
Social Media Tools
Slide on copyright
On every social network you post             photos….Read the Terms  of Service!
Watermarking
From PhotoShelter:• Regularly sharing your photos, adding  captions, and filling out photo details including the  dimensio...
• Send your photos quickly to the  newsroom• Become a source of breaking  news• Get your photos spread fast• Instant feedb...
Its All About Who You Follow
Muckrack.com
Find Who to Follow• By subject/location:  Twellow.com, Wefollow.com• Follow photo hashtags  (#photo, #dailyphoto, etc.)• L...
• When tweeting a photo, say  where it is and what is happening• Note the time/date if not today• Tweet followups• RT repo...
Profiles                    Pages• One place to manage     • Completely separate  everything                presence from ...
Facebook Page Analytics
Target Your Updates
Create An Engaging     Presence
• Use Facebook page or profile as a  portfolio space for your favorite  photos• Use Timeline to highlight your best  recen...
FB Tips from Photoshelter• If you aren’t comfortable posting  images to Facebook, post a link to  them (make sure the thum...
• Use Creative Commons licensing• Many mobile options• Can prevent downloads• Lots of storage, with upgrade  option for mo...
• Circles: Post updates, photos and  albums to certain groups (or public)• Upload photos and albums (using  Picasa)
G+ Tips From            Photoshelter• Have a good profile pic• Post regularly and mix it up with links, photos,  albums, e...
• Create pinboards of your photos• Grouped by subject, location• Pin others’ photos for ideas
• Make your slideshows into videos• Embed in stories, blogs
• Connect with other photographers• Help your SEO• Show your work via apps
Tumblr
Instagram/Hipstamatic
About.Me
More Advice• Photoshelter.com’s tips for  photographers on social media• “Twitter tips for journalists” & a listing of  Tw...
THANKS!    Mandy Jenkinsmjenkins@digitalfirstmedia.com          @mjenkins Blog: Zombiejournalism.com     These slides & mo...
Social Media for Photojournalists
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Social Media for Photojournalists

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Tips on using social media tools and image-sharing sites for news photographers. Originally presented for the Los Angeles Newspaper Group, March 2012.

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  • You don’t need to use all or even more of these, but you should consider them when planning your strategy. Do one or two really well is better than all poorly.
  • Most will, of course, remember that Twitpic had the first shot of the Hudson landing. This spread like wildfire.
  • Check to see if you still have copyright over your images, if the service can sell them w/o your permission. Could use Flickr for social posting
  • Click the star to make photos double-wide
  • Keep in mind the TOS, consider watermarks
  • Transcript of "Social Media for Photojournalists"

    1. 1. Social Media for Photographers Mandy Jenkins @mjenkins mjenkins@digitalfirstmedia.com March 2012 LANG Extravaganza
    2. 2. What Social Media Does for Photogs• Gets your work out to a wide audience quickly• Post photos on the go• Increase your SEO for freelancing• Provides a portfolio space online for free
    3. 3. Social Media Tools
    4. 4. Slide on copyright
    5. 5. On every social network you post photos….Read the Terms of Service!
    6. 6. Watermarking
    7. 7. From PhotoShelter:• Regularly sharing your photos, adding captions, and filling out photo details including the dimensions of your photo, the specific camera you used, exposure, ISO speed, and focal length, adds to your credibility as a professional photographer.• If you are frequently posting new and interesting photos, it will be a constant reminder to your network that you are an active photographer with current work to show.
    8. 8. • Send your photos quickly to the newsroom• Become a source of breaking news• Get your photos spread fast• Instant feedback
    9. 9. Its All About Who You Follow
    10. 10. Muckrack.com
    11. 11. Find Who to Follow• By subject/location: Twellow.com, Wefollow.com• Follow photo hashtags (#photo, #dailyphoto, etc.)• Look at others’ follows/followers• Spy on Twitter lists• Listorious.com
    12. 12. • When tweeting a photo, say where it is and what is happening• Note the time/date if not today• Tweet followups• RT reporters who are with you to give context• Share newsy photos with relevant hashtags
    13. 13. Profiles Pages• One place to manage • Completely separate everything presence from profile• Control your privacy • Completely public• Timeline design with • Timeline design with large image large image• Could mix • Detailed analytics to personal/professional see who visits • Can sell there, if you’d want
    14. 14. Facebook Page Analytics
    15. 15. Target Your Updates
    16. 16. Create An Engaging Presence
    17. 17. • Use Facebook page or profile as a portfolio space for your favorite photos• Use Timeline to highlight your best recent photos• Attach older photos to dates on your Timeline with milestones
    18. 18. FB Tips from Photoshelter• If you aren’t comfortable posting images to Facebook, post a link to them (make sure the thumbnail works)• Update often and mix it up with links, photos, albums, etc.
    19. 19. • Use Creative Commons licensing• Many mobile options• Can prevent downloads• Lots of storage, with upgrade option for more• Join groups to share photos around a theme, place
    20. 20. • Circles: Post updates, photos and albums to certain groups (or public)• Upload photos and albums (using Picasa)
    21. 21. G+ Tips From Photoshelter• Have a good profile pic• Post regularly and mix it up with links, photos, albums, etc.• Interact on others’ pages too, share others’ work• Share newsy photos with relevant hashtags• Participate in daily Digital Photography themes using G+ hashtags (search to find them)
    22. 22. • Create pinboards of your photos• Grouped by subject, location• Pin others’ photos for ideas
    23. 23. • Make your slideshows into videos• Embed in stories, blogs
    24. 24. • Connect with other photographers• Help your SEO• Show your work via apps
    25. 25. Tumblr
    26. 26. Instagram/Hipstamatic
    27. 27. About.Me
    28. 28. More Advice• Photoshelter.com’s tips for photographers on social media• “Twitter tips for journalists” & a listing of Twitter resources on: stevebuttry.wordpress.com• These slides (and many more) at slideshare.net• Zombiejournalism.com (my blog)
    29. 29. THANKS! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins
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