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Social Media For Entrepreneurial Journalists
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Social Media For Entrepreneurial Journalists


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Class slides and lesson overview on social media for new brands, prepared for my Entrepreneurial Journalism class at Georgetown University.

Class slides and lesson overview on social media for new brands, prepared for my Entrepreneurial Journalism class at Georgetown University.

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  • 1. Social Media andthe Entrepreneurial Journalist
  • 2. Social media can be part of the solutionfor the 3 key challenges anentrepreneurial journalist faces: content,distribution and monetization.
  • 3. Social Content: YouTube
  • 4. Social Content: Flickrcc licenses
  • 5. Social Content: Twitter Photos
  • 6. Curating Content: Simple Slides
  • 7. Storify
  • 8. Social Bookmarking
  • 9. Tumblr Reblogging
  • 10. Quizzes and Surveys
  • 11. Crowdsourcing Content
  • 12. Google Docs● Gathering info using Forms● Crowdsourcing● Free word processor/Excel/Powerp oint
  • 13. Crowdsourced map: Google Maps
  • 14. CrowdmappingFree, fast and reader-friendly
  • 15. Polling, Gathering IdeasFeature Example - TBDNews Example - HuffPost
  • 16. Search for Content● Search by keywords, location, time● Reach out for more info● Follow who you reach out to
  • 17. Social Media forDistribution & Storage
  • 18. Social Media for Monetization
  • 19. Create your own social product
  • 20. Why is social media important for a new brand?
  • 21. Social Media and BrandsEstablish your brands identity before consumersor competitors canPerform customer serviceReach influential audiences
  • 22. Getting Started
  • 23. Find Your Persona
  • 24. Who is my Brand?
  • 25. Questions to Ask● How conversational should the tone be?● What sort of tone is right for my content and audience?● Am I a friend, a voice of authority or somewhere in-between?
  • 26. Audience● Who is my audience?● What do they want?● When is my audience online?
  • 27. Overall Strategy● How much two-way communication?● Who am I competing with? What can I do better on social media?● Do I re-tweet? Who? Why?● How will I have time?
  • 28. Twitter ● 13% of all American web users ● Those aged 18-29 more likely users than older Americans ● African-Americans and Latinos are more than twice as likely to use Twitter as are white internet users ● Majority are college-educatedSource: Pew, 2011
  • 29. Powered by followers You They follow follow
  • 30. Who you should follow● Your competitors (bloggers too)● People in your field of interest● Popular people in your related/local Twittersphere● Those who reply to you● Those who re-tweet, share your links
  • 31. Finding who to follow● By subject/location:,● (for finding journalists)● Look at others’ follows/followers● Spy on Twitter lists●
  • 32. Interacting With Users
  • 33. 8 Simple Rules of Social Interaction1. Respond to replies, comments and questions(especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
  • 34. 8 Simple Rules of Social Interaction5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out
  • 35. Tweeting Like You Mean It● Curation > Broadcasting● Use your news nose● Timing is everything● Think like a copyeditor● Think before you re-tweet
  • 36. What Not to Do
  • 37. Brands Behaving Badly
  • 38. Brands Behaving Badly
  • 39. FacebookBe More Than Just Friends
  • 40. Facebook ● 94.7 million Americans, about 50% penetration in most states ● Growing fastest among older Americans ● Majority women, but may differ for brandsSource: Facebook
  • 41. Pages Not Profiles
  • 42. Get Them Talking● Sports● Politics● Heartwarming stories & photos● Behind the scenes info● Hot topics
  • 43. Wording Matters ● Posed Questions +64% ● Call to read or take a closer look +37% ● Personal reflections +25% ● Clever, catchy tone +18%% more feedback over averageSource: Facebook
  • 44. Images Matter
  • 45. Timing Matters ● Post late in the week and on weekends ● Post throughout the daySource: Facebook
  • 46. Page Management● Set your word filters, moderate comments● Take advantage of media, people respond to videos and photos● Dont go automatic
  • 47. Tips from the PR experts...Interact with fans in commentsAddress negative comments quicklyShare stories, inspire others to do the sameDont be "selling" all the time, just be real
  • 48. Reputation Management Find out what people are saying and address it head-on
  • 49. Google AlertsKnow whats out there - and respond
  • 50. Set up your results from your company site:"first last"
  • 51. Twitter keyword searches
  • 52. More alertsVideo alertsRSS feed alertsSocial mention reports
  • 53. Ways To Open Up
  • 54. Chats
  • 55. Real Life Engagement
  • 56. Mandy Jenkins Twitter: @mjenkins Find these slides