Create these on Twitter.com or in an app like Hootsuite or Tweetdeck. Best to use an app to follow so many.
WHY?Find other sourcesExpand your audienceOrganize content (for feeds & contacting)
Newest updates first
Transcript of "Social Media for Editors"
Social Media for Editors Mandy Jenkins @mjenkins firstname.lastname@example.org March 2012 LANG Extravaganza
Leading by Example Watch and retweet news from your staff and others. Give feedback Build & maintain Twitter/FB lists to share Monitor social media & trends Coordinate and create hashtags Take control for breaking news Lead crowdsourcing and verification efforts
List ideas: Staff reporters Local competitors & staff Local bloggers Regional/state/national news Topic-based lists (elections, local sports)
Social Media in Story Planning Watch trending topics for your area Watch Google trends Watch Facebook’s most-liked
Search.Twitter.Com Search by keywords, location, time All public tweets Bookmark regular searches
Curate Your Local Area Keep open Twitter searches for local keywords for daily use Establish and monitor a hashtag for readers to send you info/photos
Hashtag tips Search for hashtag(s) already in use If a hashtag is already in use, adopt it If not, choose one that’s simple & unique Geographic abbreviation helps (#caquake) Geographic better than branded (#capolitics better than #ladnpolitics)
Hunting for Story Ideas Subscribe to Quora in your local area – see what questions are being asked Watch your onsite searches for questions – what hasn’t been answered? Keep track of questions sent to your main/section accounts
During Breaking NewsWatch keyword searches and Twitter listsStart writing a story from reporters’ tweetsPublish reporters’ tweets & updates online CoveritLive (can bring in tweets) Twitter embed Curation from tweet embed/Storify Manage a live blog or story
Lead Crowdsourcing Plan ahead when you can, have a plan for when you can’t Use multiple platforms (Twitter, Facebook, website, newspaper, IRL) Ask permission, credit users & say thanks
Crowdsourcing tips Say what you know Say what you want to know Say what you don’t know Say what you need to know Don’t spread rumors Vet sources & information
Vetting & verifying Track back RTs, etc. to Links, photos? source Get to phone or IRL Look for clusters Disclose, hedge, Location enabled? repeat Evaluate the network Be brave only in Evaluate the history correctionTips from Craig Silverman, Regret the Error
Evaluating Twipsters How long have they been tweeting? Check previous tweets, interaction Check bio, links Check Klout score Google name and scam, spammer Contact & interviewMore on verification: Zombiejournalism.com
Link Your Profile to Google News Under your profile settings: • Add the email address linked to your byline on your website • Make sure your workplace/title are public • Link to your blog, articles • Link to other social accounts
THANKS! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.