Social Branding for Student Journalists

Your Boss Will Love Those Party Pics Readying Your Online Image for the Professional Journalism World #imageDRMandy Jenkins @mjenkins NYC12 3/19/2012

Google Yourself

Some Ground RulesYou are a journalist no matter where you are online, so act accordingly.

Some Ground RulesYes, even your allegedly private accounts.

Some Ground RulesYes, even your allegedly private accounts.So dont be stupid

Do You Want an Employer To See......you repeatedly cursing on a public social account?...you advocating for political groups/causes?...the fact that you Like this

Twitter At Its Best

Who Is This?

Its All About Who You Follow

Muckrack.com

Get Involved With Those You Admire •  Retweet them •  Reply to their updates with your own insights •  Help when theyre looking for info •  Ask them questions •  Watch how they interact on social media

Find Who to Follow• By subject/location: Twellow.com, Wefollow.com• Look at others’ follows/followers• Spy on Twitter lists• Listorious.com

Cleaning Up Facebook

Some Ground RulesDont expect to be anonymous here - prospective employers will look here (and likely find you).So use one account - and your real name.

Keep Your Private Life Private

Tweak Your Privacy Settings •  Limit who can see what others post on your timeline •  Limit who can see you in tagged content •  Limit visibility on your past postsfacebook.com/settings/?tab=privacy

Clean Up Your Photos

Keep Your Friends Private

Build Friends Lists facebook.com/bookmarks/lists

Custom Privacy Settings

Target updates

Everyone Sees You Differently

Make Your Facebook Worthwhile•  Join journalism or trade groups on Facebook•  Subscribe to professional journalists•  Link your blogs and other social accounts here

Going Public On Facebook• Turn on Subscriptions: Anyone can read your public posts• Set up a vanity url at facebook.com/username•  Add your job/internship history and a snappy bio to About section (and make it public)

LinkedIn: Your Job ConnectorUse only for professional contacts•  Former students whove graduated•  Internship contacts•  Professionals youve met or worked with

Google+: Do It For The SEO

Set Up Alerts On Your Namegoogle.com/alertsTo eliminate results from your newspapers site:"first last" -yoursiteurl.com

Mandy Jenkins Twitter: @mjenkins ZombieJournalism.com Find these slides at:slideshare.net/mandyjenkins

Social Branding for Student Journalists

by Mandy Jenkins on Mar 19, 2012

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