For NewsMandy Jenkins @mjenkins #NESocial June 2012
What is Pinterest?A virtual “pinboard”where users can curateand organize interestingcontent from around theweb in a visual...
What does it mean to us?Pinterest’s great-lookingplatform highlights yourimages and can drivetraffic back to your site.
Why are news orgs into it?   Pinterest is #3 social network after   Facebook and Twitter in users   It’s the fastest gro...
Hot on Pinterest
How Pinterest Works
Add Pins, Repin,Create Boards Around a Theme
Highlight Your Area
Use Your Archives
Make a Board of Reader Photos
Make a Board of Your Staff
Crime Coverage, Pinterest-style
For More Info Experiment! Follow the lead of YDR, MercNews, Pioneer Press, Pottstown Mercury Newspapers on Pinterest M...
Thanks!      Mandy Jenkinsmjenkins@digitalfirstmedia.com          @mjenkins Blog: Zombiejournalism.com     These slides & ...
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Pinterest for News

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An overview of Pinterest for news, including how it works, why it matters and ideas for news outlets to better connect with their readers.

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No notes for slide
  • Anything visual
  • Pins= individual pieces, tweetsPinboard = subject area grouping
  • Show how to add a pin, repin
  • Pinterest for News

    1. 1. For NewsMandy Jenkins @mjenkins #NESocial June 2012
    2. 2. What is Pinterest?A virtual “pinboard”where users can curateand organize interestingcontent from around theweb in a visuallyinteresting way.
    3. 3. What does it mean to us?Pinterest’s great-lookingplatform highlights yourimages and can drivetraffic back to your site.
    4. 4. Why are news orgs into it?  Pinterest is #3 social network after Facebook and Twitter in users  It’s the fastest growing site in the U.S.  It has a largely female user base – a group we want to better reach  You can repin others and collaborate on boardsSources: Experian, ComScore
    5. 5. Hot on Pinterest
    6. 6. How Pinterest Works
    7. 7. Add Pins, Repin,Create Boards Around a Theme
    8. 8. Highlight Your Area
    9. 9. Use Your Archives
    10. 10. Make a Board of Reader Photos
    11. 11. Make a Board of Your Staff
    12. 12. Crime Coverage, Pinterest-style
    13. 13. For More Info Experiment! Follow the lead of YDR, MercNews, Pioneer Press, Pottstown Mercury Newspapers on Pinterest More ideas for Pinterest Find out who’s pinning you: pinterest/source/yoursiteurl.com
    14. 14. Thanks! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins
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