Media & Social Media<br />How Twitter, Facebook and regular people are changing the news<br />
Everyone is a journalist now<br />Lead, follow or die<br />
“The good old days”<br />
Now<br />
The Trifecta<br />Though there’s a lot more than that<br />
Facebook<br />In 2009, Facebook grew from 42 million to 103 million <br />Source: iStrategy Labs<br />
Facebook<br />In 2009, Facebook grew from 42 million to 103 million <br />Audience aged over 55 grew 922.7% in 2009 <br />...
Facebook<br />In 2009, Facebook grew from 42 million to 103 million <br />Audience aged over 55 grew 922.7% in 2009<br />W...
YouTube<br />24 hours of video uploaded every minute<br />Source: Website Monitoring<br />
YouTube<br />24 hours of video uploaded every minute<br />23 countries, 24 languages<br />Source: Website Monitoring<br />
Twitter<br />8% of all American web users use Twitter <br />
Twitter<br />8% of all American web users<br />Those aged 18-29 more likely users than older Americans<br />
Twitter<br />8% of all American web users<br />Those aged 18-29 more likely users than older Americans<br />African-Americ...
Twitter<br />8% of all American web users<br />Those aged 18-29 more likely users than older Americans<br />African-Americ...
The Basics of Twitter<br />
Tweet<br />Noun: Individual twitter message<br />Verb: Act of using Twitter<br />
@yourname<br />Identifying a Twitter name<br />
Retweet or RT<br />Passing along another’s tweet <br />to your audience<br />
Powered by followers<br />They follow<br />You follow<br />
#hashtags<br />Keywords that group tweets by subject<br />
#WMATA<br />
Broadcasting<br />Now everyone’s doing it<br />
Telling one person…<br />
With Twitter…<br />
And so on…<br />
Media on Twitter<br />And TBD in particular<br />
News - ASAP<br />
Spreading news<br />
An ear to the ground<br />Twitter: A police scanner, telephone and bullhorn all at once<br />
Getting tips<br />
Watching for unintentional tips<br />
Asking for help<br />
Keyword searches<br />Search.twitter.com<br />
Search.Twitter.Com<br />Search by keywords, location, time<br />All public tweets<br />Also can be done in desktop, mobile...
Watching news everywhere<br />
Local Twitter Trends<br />trendsmap.com/local/us/washington<br />
Trendsmap.com<br />
News Watch<br />Trends: What people are talking about<br />
News Watch<br />Trends: What people are talking about<br />Keyword searches<br />
News Watch<br />Trends: What people are talking about<br />Keyword searches<br />Reliable tip network<br />
Customer Service<br />
Answer Questions<br />
Handle Criticism<br />
Watch Your Reputation<br />
Watch Your Reputation<br />Google Alerts<br />
Watch Your Reputation<br />Google Alerts<br />Search Facebook updates: youropenbook.org<br />
Watch Your Reputation<br />Google Alerts<br />Search Facebook updates: youropenbook.org<br />YouTube alerts<br />
Watch Your Reputation<br />Google Alerts<br />Search Facebook updates: youropenbook.org<br />YouTube alerts<br />Photo ale...
Why are we here?<br />
Social media is small, but…<br />Twitter & Facebook are easy ways to rapidly spread misinformation<br />
Social media is small, but…<br />Twitter & Facebook are easy ways to rapidly spread misinformation<br />If you don’t contr...
Building the Network<br />So, you want to be on Twitter.<br />
Building the Network<br />Follow the right people (Twellow.com)<br />
Building the Network<br />Follow the right people (Twellow.com)<br />Be responsive<br />
Building the Network<br />Follow the right people (Twellow.com)<br />Be responsive<br />Be useful<br />
Building the Network<br />Follow the right people (Twellow.com)<br />Be responsive<br />Be useful<br />Be thankful<br />
Questions?<br />
Mandy Jenkins<br />Twitter:@mjenkins and@TBD<br />Email:mjenkins@tbd.com<br />ZombieJournalism.com<br />
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Media and Social Media

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How social media is changing the way the news business works and how people get their news.

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Media and Social Media

  1. 1. Media & Social Media<br />How Twitter, Facebook and regular people are changing the news<br />
  2. 2. Everyone is a journalist now<br />Lead, follow or die<br />
  3. 3. “The good old days”<br />
  4. 4. Now<br />
  5. 5. The Trifecta<br />Though there’s a lot more than that<br />
  6. 6. Facebook<br />In 2009, Facebook grew from 42 million to 103 million <br />Source: iStrategy Labs<br />
  7. 7. Facebook<br />In 2009, Facebook grew from 42 million to 103 million <br />Audience aged over 55 grew 922.7% in 2009 <br />Source: iStrategy Labs<br />
  8. 8. Facebook<br />In 2009, Facebook grew from 42 million to 103 million <br />Audience aged over 55 grew 922.7% in 2009<br />Washington, D.C.’s use grew 172% in 2009<br />Source: iStrategy Labs<br />
  9. 9. YouTube<br />24 hours of video uploaded every minute<br />Source: Website Monitoring<br />
  10. 10. YouTube<br />24 hours of video uploaded every minute<br />23 countries, 24 languages<br />Source: Website Monitoring<br />
  11. 11. Twitter<br />8% of all American web users use Twitter <br />
  12. 12. Twitter<br />8% of all American web users<br />Those aged 18-29 more likely users than older Americans<br />
  13. 13. Twitter<br />8% of all American web users<br />Those aged 18-29 more likely users than older Americans<br />African-Americans and Latinos are more than twice as likely to use Twitter as are white internet users <br />
  14. 14. Twitter<br />8% of all American web users<br />Those aged 18-29 more likely users than older Americans<br />African-Americans and Latinos are more than twice as likely to use Twitter as are white internet users <br />Majority are college-educated <br />
  15. 15. The Basics of Twitter<br />
  16. 16. Tweet<br />Noun: Individual twitter message<br />Verb: Act of using Twitter<br />
  17. 17. @yourname<br />Identifying a Twitter name<br />
  18. 18. Retweet or RT<br />Passing along another’s tweet <br />to your audience<br />
  19. 19. Powered by followers<br />They follow<br />You follow<br />
  20. 20. #hashtags<br />Keywords that group tweets by subject<br />
  21. 21. #WMATA<br />
  22. 22. Broadcasting<br />Now everyone’s doing it<br />
  23. 23. Telling one person…<br />
  24. 24. With Twitter…<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28. And so on…<br />
  29. 29. Media on Twitter<br />And TBD in particular<br />
  30. 30. News - ASAP<br />
  31. 31. Spreading news<br />
  32. 32. An ear to the ground<br />Twitter: A police scanner, telephone and bullhorn all at once<br />
  33. 33. Getting tips<br />
  34. 34. Watching for unintentional tips<br />
  35. 35. Asking for help<br />
  36. 36. Keyword searches<br />Search.twitter.com<br />
  37. 37. Search.Twitter.Com<br />Search by keywords, location, time<br />All public tweets<br />Also can be done in desktop, mobile apps<br />
  38. 38. Watching news everywhere<br />
  39. 39. Local Twitter Trends<br />trendsmap.com/local/us/washington<br />
  40. 40. Trendsmap.com<br />
  41. 41. News Watch<br />Trends: What people are talking about<br />
  42. 42. News Watch<br />Trends: What people are talking about<br />Keyword searches<br />
  43. 43. News Watch<br />Trends: What people are talking about<br />Keyword searches<br />Reliable tip network<br />
  44. 44. Customer Service<br />
  45. 45. Answer Questions<br />
  46. 46. Handle Criticism<br />
  47. 47. Watch Your Reputation<br />
  48. 48. Watch Your Reputation<br />Google Alerts<br />
  49. 49. Watch Your Reputation<br />Google Alerts<br />Search Facebook updates: youropenbook.org<br />
  50. 50. Watch Your Reputation<br />Google Alerts<br />Search Facebook updates: youropenbook.org<br />YouTube alerts<br />
  51. 51. Watch Your Reputation<br />Google Alerts<br />Search Facebook updates: youropenbook.org<br />YouTube alerts<br />Photo alerts – Flickr, Picasa, Photobucket<br />
  52. 52. Why are we here?<br />
  53. 53. Social media is small, but…<br />Twitter & Facebook are easy ways to rapidly spread misinformation<br />
  54. 54. Social media is small, but…<br />Twitter & Facebook are easy ways to rapidly spread misinformation<br />If you don’t control your message, someone else will<br />
  55. 55. Building the Network<br />So, you want to be on Twitter.<br />
  56. 56. Building the Network<br />Follow the right people (Twellow.com)<br />
  57. 57. Building the Network<br />Follow the right people (Twellow.com)<br />Be responsive<br />
  58. 58. Building the Network<br />Follow the right people (Twellow.com)<br />Be responsive<br />Be useful<br />
  59. 59. Building the Network<br />Follow the right people (Twellow.com)<br />Be responsive<br />Be useful<br />Be thankful<br />
  60. 60. Questions?<br />
  61. 61. Mandy Jenkins<br />Twitter:@mjenkins and@TBD<br />Email:mjenkins@tbd.com<br />ZombieJournalism.com<br />
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