Maximizing Your Social Media
A summary of social advice from Mandy Jenkins
Overall Social Media Tips
Identify yourself: On all social media services, use your full name, say what you
do and who you work for. Use a real photo of yourself.
Writing tweets/status updates: When sharing news on social media, keep in
mind you’re selling your work. Tell readers why the story matters and why they’d
want to read it.
Mistakes: If you make a mistake on Twitter or Facebook, follow it up with a
corrected update as soon as possible. Delete only if you must.
Don’t Fight With People: Address your critics, but don’t get into nasty public
fights. Take it to email if need be.
Be responsive: When people ask questions or send you comments, respond to
them as you can. If you don’t have time right away, wait until you do. If they
asked a question others may be interested in, you might want to retweet their
question or work it into your response to give context.
Find Your Voice: Think about what sort of tone works for what you do and how it
fits your personality. If you don’t want to be personal, you don’t have to be, but
you shouldn’t be a robot, either.
Learn by Example: If you’re still finding your voice on social media, it helps to
follow other journalists who use the tool in a way you like, then follow their
Who to follow/friend: Competitors, coworkers, your sources, those who reply
to/share your posts on social media.
Tools for Monitoring & Measuring Success
Klout: Connect your Twitter, Facebook and other accounts to get a score
between 0-100, generally the middle is where to be. Track your score over time
to see your progress.
SumAll: Shows follower growth, reach, shares and more for most social
Bit.ly: Shortens links, gives detailed metrics on how your links are doing.
Account management: Programs like Tweetdeck and Hootsuite make it easier
to watch social streams, schedule posts and shorten links in a hurry.
Lists: Make Twitter lists to help make sense of your Twitter timeline.Make lists of
sources, coworkers, other news sources, etc. at twitter.com/lists
Finding people to follow on Twitter: Twellow.com; Wefollow.com;
Muckrack.com (for finding journalists)
Facebook subscriptions: To use your regular Facebook profile for work, one
option is to turn on subscriptions, which allows readers/sources to follow your
public updates without being “friended”. This feature can be found in your
account privacy settings.
Friends lists: Put your Facebook friends into lists based on your relationship –
be it personal or professional. You can then target specific Facebook posts to
those groups of people. Facebook.com/bookmarks/lists
Interest Lists: Add politicians and community groups to interest lists to get their
Facebook updates without “liking” them. Facebook.com/bookmarks/interests
SEO: Get an account and fully fill out the profile (with a photo) to help your name
and your stories promoted in Google searches. Be sure to add links to your other
social media accounts.
Google+ Authorship: Set up your Google+ account to promote your stories in
searches here: plus.google.com/authorship