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Lessons to be Learned from TBD
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Lessons to be Learned from TBD

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Lessons to be gleaned from the Washington, D.C. news startup TBD - what worked and what did not - geared toward an audience of Russian journalists (English version).

Lessons to be gleaned from the Washington, D.C. news startup TBD - what worked and what did not - geared toward an audience of Russian journalists (English version).


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  • http://www.tbd.com/blogs/tbddc/2011/02/tell-us-how-you-met-valentine-s-day-sweetheart-stories-8273.html
  • http://tbddc.crowdmap.com/
  • http://www.tbd.com/blogs/tbddc/2011/01/choose-the-best-d-c-burgers-7677.html
  • Transcript

    • 1. Building an Online Community Lessons from a Washington D.C. news startup Mandy Jenkins Zombiejournalism.com
    • 2. What is TBD?
      • A social media-driven local news website and cable TV station covering the Washington, D.C. area
      • Launched August 9, 2010
      • Started by former Washington Post.com Editor Jim Brady
      • Owned by Allbritton Communications
    • 3. The Setup
      • 14 reporters
      • 4 editors
      • 3 news aggregators
      • 5 community engagement staff members
      • More than 200 local blogs
      • More than 5 million residents in the coverage area
    • 4. Lesson #1: Do what you do best and link to the rest
    • 5. Aggregation
      • The news everyone else is reporting
      • Link off to other sites
      • Competitors and partners
      • Be a hub for all local news
    • 6. Report original news
      • Phone robberies on Metro
      • In-depth on a rash of homicides in January
      • Fact-checking politicians
      • Lists of the day
    • 7. Lesson #2: Don’t go it alone
    • 8. Blog Network
      • 222 blogs and more. Featuring:
      • News, features, sports
      • Neighborhood-level news
      • In-depth watchdog reporting
      • Sharing readers both ways
    • 9. Lesson #3: Capitalize on Social Media
    • 10. How TBD used social media
      • Broadcasting
      • Breaking news on Twitter
      • Sharing news from others by re-tweeting
      • Live-tweeting events and press conferences
      • Listening
      • Watch Twitter feeds of other media and reporters
      • Watch local trends on Twitter
      • Get tips from readers
      • Watch keywords for news
      • Search for info
      • Be responsive to followers
    • 11. Reader tip network
    • 12. Using tips
      • Get further contact info
      • Ask follow-up questions
      • Verify the tip info with trusted sources
      • Thank and acknowledge public tipsters
    • 13. Tips
      • Fires
      • Crimes
      • Car accidents
      • Weather
      • Events
      • Why? Because they trust us & we respect them
    • 14. Search tweets for news
      • Search.Twitter.Com
      • Search by keywords, location, time
      • Find what happened, witnesses, photos
    • 15. Lesson #4: Interact with readers
    • 16. On social channels
      • Respond to questions on Twitter and Facebook
      • Address criticism from outside
      • Share good responses with everyone
      • Ask for help when you need it
      • Be open about corrections and mistakes
      • No arguing!
    • 17. On the web
      • Interact as a staff member in comments on your site and sites where TBD is discussed
      • Answer questions, criticism
      • Get ideas for follow-up stories
      • But stay out of the way of discussion
      • Remember: No arguing!
    • 18. In person
      • Regular reader meetups at local bars
      • Regular meetups with blog network members
      • Reporters holding open office hours in public places
      • Newsroom café (Journal Register Co.)
      • Allows readers a way to meet staff and one another face-to-face
    • 19. Lesson #5: Get readers involved in stories
    • 20. Complete this story Asks readers for missing or more info in an ongoing story.
    • 21. Reader-made map : Valentine’s Day Maps.google.com
    • 22. Reader-made map : Metro problems Crowdmap.com
    • 23. Suggestion box : Best hamburgers allourideas.org/
    • 24. More projects
      • New Metro station names – gathered on Twitter and mapped .
      • Placing readers’ tweets and photos into stories using Storify.com
      • Readers suggest stories to cover
    • 25. What didn’t work
    • 26. TBD pitfalls
      • Not enough involvement with WJLA, partner TV station, led to unproductive relationship
      • TV advertising sales force couldn’ t sell online ads
      • Blog network advertising arrangement fell through
      • High costs for a startup
    • 27. Questions?
    • 28. Thank You!
      • Mandy Jenkins
      • Twitter: @mjenkins
      • http://zombiejournalism.com