How to: Advanced Social Media Techniques

Telling Stories With Social Media Mandy Jenkins @mjenkins mjenkins@digitalfirstmedia.comLANG Extravaganza, March 2012

Breaking News

Trendsmap.com

Local Twitter Trendstrendsmap.com/local/us/cityname

Breaking News 101● Consult with your staff to develop a hashtag (if there isnt one)● If your staff is tweeting, pull in their tweets to your site● Watch keywords, RT important tidbits (even from competitors)

Live Tweeting● Don’t transcribe; observe, report and give context● Pass on quotes, who is there, add in photos● Use tweets as your notes● Note significant pauses and stops● Check facts before you hit “tweet”

Say what you don’t know

Link to fresh content

CoveritLive

QIK (Mobile LIVE video)

Search.Twitter.Com/advancedSearch by keywords, location, timeSearch quickly - before the stream is takenover by reaction

When You Find Leads● Connect with eyewitnesses, get contact info● Have them wait for a reporter on scene● Verify!

Ask permission

●“Mayor” is great source about abusiness or venue (employee orcustomer)●See who has checked in for breakingnews story

Crowdsourcing...●Finds sources fast●Saves you time●Engages your community●Brings more (and new) voices to yournews reports

Before Crowdsourcing●Build engaged community (followpeople, converse with them)Use multiple platforms (Twitter,●Facebook, website, newspaper, IRL)

Find Sources Fast

Ask for What You Want

When Crowdsourcing●Say what you know●Say what you don’t know●Say what you want/need to know●Don’t spread rumors●Vet sources & information●Ask questions as you gather info●RT with context, note if its verified

Authenticate & attribute●Ask: “How do you know that?”●Check links, tweets & backgroundinformation on sources●Contact sources directly (IRL, phone)●Link to original source & attribute●Corroborate with other info

Google Docs● Gathering info using Forms● Get results● Results flow into a shareable spreadsheet

Crowdsourced map: Google Maps

CrowdmappingFree, fast and reader-friendly

All Our IdeasFeature Example - TBDNews Example - HuffPost

Storytelling

Telling A Story Through Tweets● Tell anecdotes and reported observances in multiple updates● Make it a narrative● When promoting a long story: Tweet highlights with a link

Storytelling on Facebook● Add milestones to your timeline for notable dates● Include photos if you can, highlight them● Create Facebook Pages for specific projects to use the Timeline● Add videos

Tell Your Story Here● Write short stories and updates apart from your stories or blog right on Facebook● You have a lot of space, so go for it!● Tag those involved

Tell Your Story Here

Mix it Up

What is curation?Museum curator: Journalism curator:●Studies topic ●Studies topic●Chooses relevant ●Chooses relevantcontent (other content (socialsources & museum media, blogs, staff)collection) ●Authenticates●Authenticates ●Groups related●Groups related itemsitems ●Provides context●Provides context ●Presents collected●Presents exhibit content

What to Curate● What youre reading to inform your work● Tweets, Facebook posts, videos and other content from other sources and your readers● Items you may want to blog about● Stuff to read later

How to find it● Keep open searches on search.Twitter. com for local keywords● Establish a hashtag for readers to send you info/photos● Make keyword alerts for content: Google.com/alerts

Curate Via Your Social Feeds● Share relevant info and links from you and others● RT others tweets on the subject (pending verification)

Social Bookmarking

Publish from CurationStorify.com

Storify● Can pull in tweets, public Facebook comments, photos from Flickr & Instragram● Pulls in video from Youtube or via some embeds● Embeds story previews with links● Can import other Storifys (or parts of them)

Use the Storify Plugin● Easiest way to save specific tweets and Facebook updates● Save stuff for later, for research● All things saved go to your Storypad

Your Storypad● Easiest way to save specific tweets and Facebook updates● Save stuff for later, for research● All things saved go to your Storypad

Other curation tools●Twitters Tweet embed feature●Chirpstory●QuoteURL.com

THANKS! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.comThese slides & more at slideshare. net/mandyjenkins

How to: Advanced Social Media Techniques

by Mandy Jenkins

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