Harnessing the Crowd

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Presentation given at #KipCamp Social Media Summit at Ohio State University in November 2012.

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  • We’ll go over aspects of all 3 today
  • YDR: Weekly chats with experts, CPAAt YDR, a chat with a local job recruiter ended up getting one reader a job
  • YDR chat with a saffing agency actually got one reader a jobCan do Twitter chats, formally or informalyHashtag or just Rting and answering questions
  • ProPublica
  • This is a big part of our focus at DFM
  • Lauren Boyer’s meetups and office hours. Hanging out at local markets, convenience stories (w/permission). Usually makes a video, curates or writes a story from it
  • Ypsilanti, MI newspaper’s community media labTorrington, CT newsroom café – actual coffeehouse w/ free computers, archive access, reporters work from thereOne has a deliOffering classes for the public and bloggersRenting space for eventsMovingout of old suburban newsrooms into smaller downtown, foot traffic spaces
  • York Daily Record livestreams both daily meetingsNew Haven liveblogsMany other have these and/or public budgets (show new haven)
  • Mobile media labsPioneer Press’s TC Rover – wifi, generator, big screen TVVikings training camp, had Madden gamesTweets, live videoGoes to events, teaches classes on blogging and social media. You can request itALSO Opening newsroom in downtown storefontsOpening satellite office on college campus
  • Harnessing the Crowd

    1. 1. Harnessing the CrowdSocial Media Summit November 2012 Mandy Jenkins @mjenkins
    2. 2. What is Community Engagement?Listening, joining, leading andenabling conversation with ourreaders to bring them into thenewsgathering process and elevateour journalism.
    3. 3. What it isn’t Promotion/PR Distribution of content An online-only effortSteve Buttry, Digital First Media
    4. 4. 3 Types of Engagement Conversation Collaboration OutreachJoy Mayer, Reynolds Journalism Fellow, University of Missouri
    5. 5. 8 Rules of Engagement1. Respond to replies, comments andquestions (especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
    6. 6. 8 Rules of Engagement5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent in timing and content8. Dont just push your content out
    7. 7. Let’s Chat Get readers’ input on your work Get them in direct contact with newsmakers and experts Ask them what they want to know from those you coverMore info on chats
    8. 8. Live Chat ToolsCoveritLive/ScribbleLiveYour existing writing/commentingplatform on your siteTwitter
    9. 9. Video Chats
    10. 10. Collaboration:Bringing Readers In to The News
    11. 11. What is Crowdsourcing?When you call on yourreaders/followers to contribute to astoryCalls for content, news tips and storysourcesCan be breaking or long-termInvolve a little or a lot of information
    12. 12. It’s as simple as asking…
    13. 13. Search.Twitter.Com/advanced Search by keywords, location, time Search quickly - before the stream is taken over by reaction
    14. 14. Google DocsGathering info privatelyGet resultsResults flow into a shareablespreadsheet
    15. 15. Collect and Share Sources
    16. 16. Collect Reader Contributions
    17. 17. Crowdsourced map: Google Maps
    18. 18. Crowdsourced map: MapaList
    19. 19. Crowdsourced audio: Soundcloud
    20. 20. Storify: Add Readers’ Voices Into Your StoryCan pull in tweets, public Facebookcomments, photos from Flickr & InstragramPulls in video/audioCan import from other StorifysReaction stories, Twitter fights, tell adramatic story through others words
    21. 21. Connect IRLSeriously!
    22. 22. Remember Real Life?Connect with your readersHave sources meet one another & readersGet story ideasGet feedback on your work
    23. 23. Getting Out of The Office
    24. 24. Hosting MeetupsPlanned “meetups” for those interested inyour beatMaybe a happy hour or coffee meetupMay consider online invitesCould be about a certain topic, or an openforum
    25. 25. Bring Readers Into the Newsroom
    26. 26. Public News Meetings
    27. 27. Bring the Newsroom to Readers
    28. 28. So, how will you engage?
    29. 29. THANKS! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins

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